814 research outputs found
元明愛情悲喜劇比較 :《西廂記》與《拜月亭記》
元代乃中國戲曲藝術發展的黃金時期,其中雜劇更是人材輩出,佳作空前。而王實甫 (? - ?) 的《崔鶯鶯待月西廂記》(以下簡稱《西廂記》)。在當時已備受推崇。近代學者亦視之為愛情悲喜劇中的 著名作品 。[1] 下迄明代,無論劇作、舞台技巧、劇評則更見成熟。四大南戲――《荊釵記》、《劉知遠》、《拜月亭記》和《殺狗記》均是此時的顯世作品。其中,傳為施惠 (? - ?) 所作的《拜月亭記更被譽為四大之首。[2] 恰巧,它跟《西廂記》一樣是愛情悲喜劇。對於兩齣同是改編前人作品,而在思想、內容、技巧均有繼承和創新的戲劇,前人有不少論述。清人沈德潛 (1673 -1769) 在《顧曲雜言》謂元明劇壇 北有西廂,南有幽閏 (《拜月亭記》之別名) 。[3] 明代思想家李贄(1527 - 1602) 於《雜說》中道: 《西廂》、《拜月》化工也 又指《拜月亭記》之關目 以配《西廂》不妨相追逐。 [4] 近代劇論家王季恩將兩劇納入《中國十六古典戲劇集》之中,認定兩劇 有別於歌功頌德,而又流行民間的優秀作品。 [5] 本論文是繼承以往學者之批評而在論述其戲劇史上的地位及文詞之優美外,對於內容結構、悲喜劇情佈局及語言嘗試作進一步分析
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages
Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’
willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing
a conceptual framework which is inspired by theories in marketing and information systems fields.
The authors believe that only by applying both theories will provide a more complete understanding
of the relationship between brand experience and Facebook. The research model attempts to illustrate
the factors according to customers’ intrinsic and extrinsic motivations and their impact on brand
experience, brand Facebook page loyalty and e-word-of-mouth (E-WOM).
Design/methodology/approach – The authors adopted an online survey method for data collection.
The subjects the authors used were Facebook users. The data were collected in Taiwan over spring 2011.
The authors then used the structural equation model to analyse the data collected.
Findings – The findings suggest that users are influenced by the technical characterises of a brand
Facebook page, such as ease of use and usefulness, which might be combated by attempting to reduce
customer effort when accessing Facebook pages. The authors conclude that customer effort influenced
brand experience and consequently loyalty to brand Facebook pages and E-WOM.
Research limitations/implications – The limitations of this study relate to the investigation of
consumer perspectives in a specific geographical context and time frame.
Originality/value – The study’s contributions are both theoretical and practical, as it offers new
insights into brand experience attitudes in an online environment and useful insights to companies
willing to market themselves on Facebook.
Keywords Marketing, Facebook, Virtual community, Extrinsic motivations, Intrinsic motivations
Paper type Research pape
The Expressive Power of Word Embeddings
We seek to better understand the difference in quality of the several
publicly released embeddings. We propose several tasks that help to distinguish
the characteristics of different embeddings. Our evaluation of sentiment
polarity and synonym/antonym relations shows that embeddings are able to
capture surprisingly nuanced semantics even in the absence of sentence
structure. Moreover, benchmarking the embeddings shows great variance in
quality and characteristics of the semantics captured by the tested embeddings.
Finally, we show the impact of varying the number of dimensions and the
resolution of each dimension on the effective useful features captured by the
embedding space. Our contributions highlight the importance of embeddings for
NLP tasks and the effect of their quality on the final results.Comment: submitted to ICML 2013, Deep Learning for Audio, Speech and Language
Processing Workshop. 8 pages, 8 figure
On Schr\"odinger equations involving the regional fractional Laplacian in a ball with the zero boundary condition
Our purpose in this article to show the existence of positive classical
solutions of for small enough, where is the
regional fractional Laplacian, , with are H\"older
continuous and satisfy some additional conditions. Our existence is based on
the solution of Comment: 2
Retracted: MiR-10b alleviates high glucose-induced human retinal endothelial cell injury by regulating TIAM1 signaling
This article previously published in Volume 19 Issue 8 of this journal in August 2020 has been retracted in line with the guidelines from the Committee on Publication Ethics (COPE, http://publication ethics.org/resources/guidelines).Retraction: Chen Y, Zhu Y, Zhao S. MiR-10b alleviates high glucose-induced human retinal endothelial cell injury by regulating TIAM1 signaling. Trop J Pharm Res, 2020, 19(8): 1577-1583.To the editor:I am retracting this article because some of the results we presented are irreproducible.Signed: Sheng Zha
An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing
Internet marketing, as a key area of e-commerce, plays an important role in SMEs’ e-commerce success. It is the use of Internet technologies in facilitating and supporting marketing activities. Its implementation and success require expert knowledge and extensive experience. SMEs admit that they are willing to embrace Internet marketing to enhance their business competitiveness, but do not know where to start and suffer from a lack of guidance. Evidence suggests that Internet marketing analysis is one of the most needed areas of training in e-commerce for SMEs. It is therefore evident that SMEs need to acquire Internet marketing knowledge from external sources. However, the majority of the literature fails to study what specific knowledge they need and from whom they should acquire the knowledge. This paper has addressed these issues through a questionnaire survey of UK SMEs in the service sector. It identifies SMEs’ specific transfer needs for Internet marketing knowledge, and discusses strategic issues for improving SMEs’ effectiveness of leveraging knowledge
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