An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

So called “pro-poor” innovations may improve consumer wellbeing in subsistence marketplaces. However, there is little research that integrates the area with the vast literature on innovation adoption. Using a questionnaire where respondents were asked to provide their evaluations about a mobile banking innovation, this research fills this gap by providing empirical evidence of the applicability of existing innovation adoption models in subsistence marketplaces. The study was conducted in Bangladesh among a geographically dispersed sample. The data collected allowed an empirical comparison of models in a subsistence context. The research reveals the most useful models in this context to be the Value Based Adoption Model and the Consumer Acceptance of Technology model. In light of these findings and further examination of the model comparison results the research also shows that consumers in subsistence marketplaces are not just motivated by functionality and economic needs. If organizations cannot enhance the hedonic attributes of a pro-poor innovation, and reduce the internal/external constraints related to adoption of that pro-poor innovation, then adoption intention by consumers will be lower

Sources of competitiveness of offshore IT sevice provider in India : towards a conceptual framework

Rapid growth in the offshoring of information technology services by advanced industrialized countries to less developed countries in recent years has been accompanied by a voluminous amount of research on the subject. However, most research to date has tended to focus on the clients while research on offshore service providers (OSPs), particularly from developing countries, remains scant. This paper adds to the literature on offshoring of information technology services by investigating the sources of competi-tiveness of OSPs in India. Drawing from the experience of a selection of India’s top 20 OSPs, the paper develops a conceptual model which posits that OSPs in India draw their competitiveness from having well-developed internal resources and capabilities such as human resource orientation, knowledge management and relational capital, together with clear growth strategies, while operating in an environment where the government plays a catalytic role in stimulating business growth