Contemporary Asian Artistic Expressions and Tourism – An Introduction

This introductory chapter presents and critically discusses the various themes underpinning this book. Firstly, it provides an examination of the notion of ‘contemporary art’, including an overview of the existing definitions and debates in the current literature. Secondly, this chapter discusses the nexus between tourism and contemporary art by providing an overview of the past studies conducted on cultural and heritage tourism. In this section, the various themes underpinning the different parts of the literature on art tourism (e.g. identity, authenticity, commoditisation and capitalism) are considered. Thirdly, a discussion on the relationship between tourism and Asian contemporary art is presented, which also includes a part problematising and questioning terms like ‘Asia’ and ‘Asian art’. Finally, an overview of the different chapters that constitute the backbone of this collection is offered alongside the four themes around which the book is structured

Marketing cultural tourism in Europe

Cultural tourism has been identified as a major growth area in European tourism. Culture is increasingly being used as a promotional tool because cultural tourism is identified as a growing area of upmarket consumption, which can support economic as well as cultural regeneration, and aid wider tourism policy goals, such as spatial diffusion of tourism. Recent research on cultural tourism in Europe underlines the diverse nature of cultural resources used for tourism, contrasting with the narrow social profile of cultural tourism participants. There are now signs of a growing mismatch between supply and demand, as the growth in cultural tourism provision begins to outstrip the growth in demand

The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001

Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged the 'Cultural Capital of Europe' event in 2001. The aims were to attract visitors and to stimulate cultural consumption among residents, while positioning Rotterdam as a cultural destination. Over 2000 questionnaire responses by resident and non-resident visitors to the Cultural Capital event were used to evaluate the image effects of the event. In depth interviews were also undertaken with policy-makers and cultural managers, to permit evaluation of survey findings in the context of richer qualitative material. The image of the city as a cultural destination did improve in 2001, but the physical and tangible elements of the city's image (modern architecture, water) and its character as the working city of the Netherlands continued to dominate. © 2004 The Editors of Urban Studies