PEMANFAATAN PEMASARAN DIGITAL BAGI UMKM KLEPU LOR

Program pengabdian ini bertujuan untuk mendampingi Kelompok UMKM dusun Klepu Lor dalam pemanfaatan pemasaran digital bagi usahanya. Beberapa UMKM yang tergabung di Kelompok UMKM dusun Klepu Lor diantaranya  usaha Bakpia Wijaya 511, Peyek Sutrisni, Kemplang Bakar 4 Saudara, Kerajinan Besek Berkah, Pempek & Tekwan Nganar dan Bakpia Raina. Permasalahan yang dihadapi oleh mitra dibidang pemasaran adalah minimnya pemahaman UMKM terkait strategi pemasaran produk, minimnya pengetahuan pemilik UMKM tentang pemasaran digital, masih terbatasnya ketrampilan pemilik UMKM dalam mengelola media sosial usahanya (pengelolaan akun IG usaha belum optimal), masih ada UMKM yang belum memiliki akun di media sosial, beberapa UMKM Klepu Lor belum memiliki papan nama usaha. Untuk mengatasi permasalahan di atas, maka solusinya adalah dengan memberikan pelatihan dan pendampingan strategi pemasaran, pengaplikasian pemasaran digital melalui media social (Instagram). Metode yang digunakan untuk menyelesaikan permasalahan tersebut adalah: Focus Group Discussion, pelatihan dan pendampingan, serta pengadaan media promosi. Hasil yang didapatkan dari program ini adalah mitra memiliki papan nama usaha yg baru dan menarik, memiliki instagram dengan disain feed dan konten yg menarik, serta mitra bisa mengaplikasikan pemasaran digital pada usahanya. Kesimpulan dari pelaksanaan kegiatan pengabdian masyarakat ini adalah terjadi peningkatan kualitas pada semua program kegiatan yang telah dilaksanakan setelah diberikan pendampingan. Peningkatan kualitas ditunjukkan dengan adanya perbedaan antara sebelum dan sesudah kegiatan pendampingan, yang mana kegiatan pendampingan dapat memberikan solusi atas permasalahan yang dihadapi mitra. Peningkatan tersebut dapat ditunjukkan dari hasil kegiatan setelah pendampingan yang meliputi: mitra memiliki papan nama usaha yg baru dan menarik, memiliki instagram dengan disain feed dan konten yg menarik, serta mitra bisa mengaplikasikan pemasaran digital pada usahany

Prediction of Financial Distress in Manufacturing Companies: Evidence from Indonesia

Research aims: This study aims to examine the effect of liquidity ratios, activity ratios, leverage ratios, and sales growth as predictors of financial distress before the bankruptcy stage.Design/Methodology/Approach: The samples of this study included manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2016 to 2019. The samples were selected using the purposive sampling method, and 334 sample companies were obtained. Then, the data analysis employed logistic regression.Research findings: The results revealed that all financial ratios investigated in this study significantly affected financial distress. In addition, while the liquidity ratio, activity ratio, and sales growth had a significant negative effect, the leverage ratio had a significant positive impact on financial distress.Practical and Theoretical contribution/Originality: Currently, most research on bankruptcy has concentrated on bankrupt companies, which are the final phase of the financial distress stage. Meanwhile, the current study attempts to address the gap by researching financial distress prediction before the bankruptcy stage.Practitioner/Policy implications: The results of this study are expected to help stakeholders to take corrective action early to prevent financial distress to the bankruptcy stage.Research limitation: The study only used a negative profit period of two years, at the stage of severe liquidity, and utilized four years of data in one industry sector

Corporate Social Responsibility's (CSR) Impact on Financial Performance: Moderating Effects of Earnings Management and Leverage

Research aims: This research attempts to test the impact of CSR on financial performance, with earnings management and leverage acting as moderating factors.Design/Methodology/Approach: The manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019 served as the study object. Purposive sampling was utilized in sample selection, yielding 228 samples. Multiple linear regression and moderated regression analysis were the analytical techniques used in this study, with the EViews 10 program being used for the fixed effect model.Research finding: The analysis results indicated that CSR had no significant effect on financial performance; earnings management could not moderate the influence of CSR on financial performance; leverage could moderate the effect of CSR on financial performanceTheoretical contribution/Originality: The study's findings offer insight and input for company management in terms of implementing CSR and its relation to company performance.Practitioner/Policy implication: The findings of this study should be helpful to stakeholders in selecting how to implement a CSR program in their company.Research limitation/Implication: This study only uses ROE as an indicator of financial performance, the research period is only 5 years, and CSR data is only based on what is stated in the company's financial statements