Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage Among College Students

It is no surprise that internet usage among college students has seen a marked increase in recent years. The increasing usage of this medium portends direct, negative impacts relative to the use of other media by this important market segment. Marketers are interested in internet usage information in order to determine the best methods for tapping into this potential market. Research focused on internet usage patterns of college students was conducted. Usage patterns by student classification and gender were studied. Specific use of the Facebook, MySpace and YouTube websites were investigated

Report on the ‘Gauging attitudes to open access (OA) and OA support’ survey

This report outlines the findings from the Gauging Attitudes to OA and OA Support Survey. The data collection took place during April-May 2014, and received 109 responses, primarily from Warwick Business School (WBS), Physics and Warwick Medical School (WMS). The findings suggest a good deal of support for the principles of OA, and indeed positive responses for University support provided for OA. There is a need to review funding options available to researchers for Gold OA, further develop APC payment processes, and certain areas of OA advocacy. The review needs are taken forward in the Recommendations section to be used by the Library for overall developmental work

Hybrid CO₂-Ti:sapphire laser with tunable pulse duration for mid-infrared-pump terahertz-probe spectroscopy

We describe a mid-infrared pump – terahertz-probe setup based on a CO2 laser seeded with 10.6 μm wavelength pulses from an optical parametric amplifier, itself pumped by a Ti:Al2O3 laser. The output of the seeded CO2 laser produces high power pulses of nanosecond duration, which are synchronized to the femtosecond laser. These pulses can be tuned in pulse duration by slicing their front and back edges with semiconductor-plasma mirrors irradiated by replicas of the femtosecond seed laser pulses. Variable pulse lengths from 5 ps to 1.3 ns are achieved, and used in mid-infrared pump, terahertz-probe experiments with probe pulses generated and electro-optically sampled by the femtosecond laser

Invariant imbedding theory of mode conversion in inhomogeneous plasmas. II. Mode conversion in cold, magnetized plasmas with perpendicular inhomogeneity

A new version of the invariant imbedding theory for the propagation of coupled waves in inhomogeneous media is applied to the mode conversion of high frequency electromagnetic waves into electrostatic modes in cold, magnetized and stratified plasmas. The cases where the external magnetic field is applied perpendicularly to the direction of inhomogeneity and the electron density profile is linear are considered. Extensive and numerically exact results for the mode conversion coefficients, the reflectances and the wave electric and magnetic field profiles inside the inhomogeneous plasma are obtained. The dependences of mode conversion phenomena on the magnitude of the external magnetic field, the incident angle and the wave frequency are explored in detail.Comment: 11 figures, to be published in Physics of Plasma

The Multidisciplinary Nature Of Supply Chain Management: Where Does It Fit In Business Education?

Supply chain management is an area of growing interest in both industry and academics. A number of new text books are available for courses in the area, and a number of Colleges of Business are adding relevant curriculum. However, questions arise as to what Supply Chain Management comprises, as to needed courses in the area, and an appropriate delineation as to which department is best suited to offer such a program. Issues business educators will face in an effort to initiate supply chain management programs are discussed

A systematic review of biological changes in surgeons’ acute stress levels during surgery

Background: While a degree of stress facilitates learning and task performance, excessive stress in surgeons may lead to poor patient outcomes, with maladaptive stress as a risk factor for surgeon burnout or self-harm through mechanisms including substance abuse, and suicide. We aim to systematically review publications investigating how measures of surgeons’ acute biological stress change during surgery. Methods: Medline, Embase, Cochrane library, and The United States, Australian, and European clinical trials registries were searched using the terms stress; surgeon; cortisol; skin conductance; and heart rate. Studies had to report at least one measure of biological stress related to surgery or simulated surgical exercise and have been published between January 1996 to June 2022. Results: Twenty-eight studies with a total of 433 participants met inclusion criteria with cortisol, heart rate, heart rate variability, and electrodermal activity being reported. Salivary cortisol was measured in four studies with conflicting directional changes reported. Mean heart rate increased in nine studies (by 6-22 beats/minute), however the impact of the physical work of surgery was not reported. Heart rate variability, as measured by low-frequency to high-frequency ratio, was significantly increased in three of six studies. One study measured electrodermal activity reporting significant increase in skin conductance in a simulation setting. Conclusion: While some biological measures appear able to detect changes in acute stress in surgeons (particularly heart rate), appropriate measures of stress during non-stressful and stressful surgery are yet to be fully identified. Importantly, there are no current pathways for identifying surgeons at risk of burnout or self-harm and this is a critical unmet research need

Surgeon reported measures of stress and anxiety prior to and after elective gynecological surgery

Introduction: Performing surgical procedures is a recognized source of stress for surgeons. Vocational stress is an important contributor to performance, patient care, and burnout with dispositional and environmental factors contributing. Accurately assessing surgeon stress is critical to measuring effectiveness of stress reduction programs. The primary aim was to identify differences between surgeons' self-reported anticipated stress and anxiety prior to gynecological surgery, compared with their recollection of experienced stress and anxiety during surgery. Secondary aims assessed any differences by level of training, surgical type, and surgeon role. Material and methods: Attending and resident gynecologists performing routine elective surgeries completed a visual analog scale (VAS) assessing perceived stress and the State–Trait Anxiety Inventory (STAI) prior to and immediately after completing 161 elective surgeries including total laparoscopic hysterectomy, laparoscopic excision of moderate–severe endometriosis, or hysteroscopic myomectomy. Results: Eight attending gynecologists and nine residents participated. Residents commenced as primary surgeon in 62/90 (69%) procedures. Stress experienced during surgery was greater than anticipated in 92/161 (57%) surgery episodes (mean VAS increase: 3.9; 95% CI: 1.1–6.8, p = 0.009). State anxiety was greater than anticipated in 99/161 (62%) episodes (mean state anxiety increase: 4.4; 95% CI: 3.0–5.8, p < 0.001). Greater preprocedural anticipatory stress and anxiety was observed in residents vs. attending gynecologists (VAS 51.9 vs. 22.8, p < 0.001; state anxiety 38.3 vs. 28.1, p < 0.001) and in primary vs. assistant surgeons (VAS 47.2 vs. 29.9, p < 0.001; state anxiety 36.9 vs. 28.3, p < 0.001). Intraoperative stress and anxiety were greater in primary surgeons (VAS 50.4 vs. 30.5, p < 0.001; anxiety 41.3 vs. 32.5, p < 0.001) and residents (VAS 43.4 vs. 31.7, p < 0.001; anxiety 53.5 vs. 33.7, p < 0.001) compared with assistants and attending gynecologists. Perceived stress and anxiety were positively correlated at both timepoints (r = 0.68, p < 0.001; r = 0.82, p < 0.001). Conclusions: When asked to reflect on stress experienced during surgery, our data show that stress during surgery is greater than anticipated for many surgical episodes. Self-reported stress symptoms commence prior to surgery and are more commonly reported by surgeons operating as primary surgeon and by those in training. Future research should focus on determinants of presurgical stress and examine when stressors become inhibitory to performance

Australian women's prediagnostic values and influencing sociodemographic variables relating to treatment choices for early breast cancer treatment

Women are often asked by their doctors to choose their preferred treatment for early breast cancer. Evidence shows that many women are distressed and confused about how to make this treatment decision and frequently seek help from nurses. Very little is known about women's value-centred decision-making in relation to selecting treatment for breast cancer and for nurses it is difficult to know how to assist these women with this process. In this study, 377 women participated prior to undergoing routine mammography screening and the data were collected using the Pre-Decision Portfolio Questionnaire (PDPQ) by Pierce 1. The partipants identified that expected treatment outcomes were the most important factor in choosing early breast cancer treatment. The majority reported that it was very important that a treatment would reduce the chances the cancer would return (95.6%), increase the length of their life (82.1%) and lead them to being healthy (80.4%). In addition, the participants indicated that it was important, or very important, that the emotional consequences of the treatment did "not make you depressed" (88.6%) or "sad" (90.4%) and should "keep you from worrying" (97%) and "give you peace of mind" (98.6%). Other factors, such as treatment's side effects, were identified as less important. Age, employment, education and having a family history of breast cancer were found to be significant influencing variables on the values of the participants. It was concluded that assessing and understanding the treatment values of women can help nurses focus on areas of importance to the woman and lead to informed decision-making when they are choosing treatment for early breast cancer

Electromagnetic modes of Maxwell fisheye lens

We provide an analysis of the radial structure of TE and TM modes of the Maxwell fisheye lens, by means of Maxwell equations as applied to the fisheye case. Choosing a lens of size R = 1 cm, we plot some of the modes in the infrared range.Comment: 2+6 pages in Latex, 3 figures to be found in the published referenc

Making sense of humour among men in a weight-loss program: A dialogical narrative approach

Humour appears to be an important aspect of health-promoting efforts for some men. A better understanding of the role humour plays in men’s health contexts may provide insight into the optimal design of health interventions for men. In this study, we explored the role banter, humour that blurs the line between playfulness and aggression, plays for men in a men’s weight loss context. We applied dialogical narrative analysis to thirty interviews conducted with men involved in a men’s weight-loss program that leverages competition to drive weight loss. Banter served several functions for men in the program, including allowing them to determine their social position during early group formation, feel good, develop camaraderie, experience respite, provide male inter-personal support in a counter-intuitive way, and ‘be themselves’. Men could use banter as a tool to develop resilience for themselves, but could also adapt their approach to use banter as a means of providing support for others. Banter could also cause trouble, through conflict and misunderstandings, primarily understood through a lens of narratives of progressiveness, inclusiveness, and a ‘changing culture’. Banter could do harm, by positioning oneself against certain characteristics, and as a tool to get under people’s skin. However, an approach-orientation to one’s problems may allow misunderstandings that arise due to banter to lead to enhanced group cohesion. Intervention developers ought to explicitly address the potential for banter (and humour more broadly) to have positive and negative effects in men’s health contexts