Marketing career transitions: women marketers embedded in the profession?

This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women‟s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing

Marketing women in Iceland: challenges of establishing a company

Objectives: This paper explores the experiences of nine Icelandic business women who that have their own marketing businesses. In recent years more women graduated from Icelandic universities than men (Statistic Iceland, 2012a) where business and marketing studies have proved popular. Little is known though about the experiences of Icelandic women moving into self-employment in marketing, particularly in relation to challenges of setting up and managing their own business. Iceland provides a unique context as it is a small island with only 325.000 habitants (Statistic Iceland, 2014). The country was hit badly by the economic crisis in 2008 which is likely to have affected the career and business decisions of self-employed women. Prior Work: Marketing is considered to be a female-oriented industry but experiences of women working in marketing are an under-researched area (Maclaren and Catterall, 2000). In addition, Marlow et al.,(2009) called for studies focusing on the challenges of the entrepreneurial environment for women. Some of the challenges that women owning their own business have to face have been identified as capitalisation, working hours and location (Carter et al., 2001; Roper and Scott, 2009; Harding, 2006). These experiences will be discussed in this paper. Approach: This paper builds on work from a similar study already undertaken in the UK by Foster and Brindley (2010); Foster et al., (2011) and Wheatley at al., (2011) and their investigation of marketing businesses in the UK but explores the experiences in the novel context of Iceland which is a much smaller economy and often heralded as a beacon of gender equality (Petterson 2012; Acthenhagen and Tilmar, 2013). The study takes an exploratory, qualitative approach. Convenience sampling was used for the study with nine Icelandic women who owned a marketing business. All the interviews were conducted with the owner of the company using a set of questions around a priori themes drawn from the literature. The interviews took place in August 2013. Results: Preliminary analysis indicates that Icelandic women are cautious when it comes to capitalisation. They are quite reluctant to take out a loan to finance their business. In addition the majority seemed to work long hours, often nights and weekends. Full findings will be presented at the conference. Implications: These findings give the first account of experiences of Icelandic self-employed women in marketing and answers recent calls for studies in the field of marketing and the entrepreneur environment for women (Maclaren and Catterall, 2000; Marlow et al.,2009). Value: This paper provides an insight into the experiences of the Icelandic business women working in marketing. In addition it offers comparisons with previous studies conducted in the UK

An exploration of Icelandic marketing entrepreneurs

Little research have focused on women entrepreneurship in Iceland and yet it is often heralded as a beacon of gender equality (Pettersson, 2012; Achtenhagen and Tilmar, 2013; Smith-Hunter, 2013). The World Economic Forum (2013) identified Iceland as the country with the world's smallest gender gap. This small gender gap is not reflected in the entrepreneurship figures which show that only 8 percent of Icelandic women are classed as entrepreneurs (GEM, 2009) compared to 15 percent of men. Furthermore, Danson and Burnett (2013) posited that entrepreneurship in island environments is an under-researched area. It is therefore pertinent to explore what is happening in terms of women’s entrepreneurship in Iceland. The paper builds upon similar studies already undertaken in the UK and Europe (see Foster et al., 2011 and Wheatley et al, 2011) that have investigated the careers of marketing professionals through their life-courses. Marketing is considered to be a feminised industry in Iceland yet there is little knowledge about the careers these women have in the profession or why they decide to become self- employed. The findings showed the most often women became self-employed because of a trigger event and it seemed in most cases to be the financial crises in 2008

A 7-year follow-up of sacral anterior root stimulation for bladder control in patients with a spinal cord injury: quality of life and users' experiences\ud

Study design: Cross-sectional descriptive study.\ud \ud Objectives: To assess long-term effects and quality of life (QoL) of using sacral anterior root stimulation (SARS) in spinal cord injured patients.\ud \ud Setting: Neurosurgical and Urological Departments of a large teaching hospital and a large rehabilitation centre in the Netherlands.\ud \ud Methods: In all, 42 patients with complete spinal cord injury (SCI) implanted between 1987 and 2000 were included. A questionnaire was constructed to determine complications, technical failures and personal experiences of the patients. The Qualiveen questionnaire was used and the outcome was compared with data obtained from a reference group of 400 SCI patients with neurogenic bladder problems not using the bladder controller. The Qualiveen questionnaire measures disease-specific aspects in four domains with respect to limitations, constraints, fears and feelings and general QoL aspects, suitable for use in SCI patients with urinary disorders.\ud \ud Results: The results of 37 patients are presented. Our results with the bladder controller with respect to medical and technical complications and infection rates are similar to the results presented by others. From users' experiences, the most important advantages reported were a decreased infection rate (68%), improved social life (54%) and continence (54%). Comparison of the obtained results of our patient group with the Qualiveen questionnaire with a reference group not using the bladder controller indicates that the specific impact of urinary disorders in the four domains on QoL is reduced and that general QoL is improved.\ud \ud Conclusion: SARS is effective and safe for neurogenic bladder management in patients with complete SCI. Users' experiences are positive. Furthermore, this therapy seems to reduce the effects of urinary-disorder-specific QoL aspects, and to increase the QoL in general\u

Absorption of pyrimidines, purines, and nucleosides by Co, Ni, Cu and Fe /III-montmorillonite /clay-organic studies XIII/

Absorption of pyrimidines, purines, and nucleosides by copper, nickel, cobalt, and iron montmorillonit

Absorption of pyrimidines, purines and nucleosides by Li, Na, Mg, and Ca montmorillonite /clay organic studies 12/

Absorption of purines, pyrimidines, and nucleoside in aqueous solution by montmorillionite occurring as cation exchange reactio

Blockchain vehicles for efficient Medical Record management

The lack of interoperability in Britain’s medical records systems precludes the realisation of benefits generated by increased spending elsewhere in healthcare. Growing concerns regarding the security of online medical data following breaches, and regarding regulations governing data ownership, mandate strict parameters in the development of efficient methods to administrate medical records. Furthermore, consideration must be placed on the rise of connected devices, which vastly increase the amount of data that can be collected in order to improve a patient’s long-term health outcomes. Increasing numbers of healthcare systems are developing Blockchain-based systems to manage medical data. A Blockchain is a decentralised, continuously growing online ledger of records, validated by members of the network. Traditionally used to manage cryptocurrency records, distributed ledger technology can be applied to various aspects of healthcare. In this manuscript, we focus on how Electronic Medical Records in particular can be managed by Blockchain, and how the introduction of this novel technology can create a more efficient and interoperable infrastructure to manage records that leads to improved healthcare outcomes, while maintaining patient data ownership and without compromising privacy or security of sensitive data

Preliminary evidence for genetic overlap between body mass index and striatal reward response

The reward-processing network is implicated in the aetiology of obesity. Several lines of evidence suggest obesitylinked genetic risk loci (such as DRD2 and FTO) may influence individual variation in body mass index (BMI) through neuropsychological processes reflected in alterations in activation of the striatum during reward processing. However, no study has tested the broader hypotheses that (a) the relationship between BMI and reward-related brain activation (measured through the blood oxygenation-dependent (BOLD) signal) may be observed in a large population study and (b) the overall genetic architecture of these phenotypes overlap, an assumption critical for the progression of imaging genetic studies in obesity research. Using data from the Human Connectome Project (N = 1055 healthy, young individuals: average BMI = 26.4), we first establish a phenotypic relationship between BMI and ventral striatal (VS) BOLD during the processing of rewarding (monetary) stimuli (β = 0.44, P = 0.013), accounting for potential confounds. BMI and VS BOLD were both significantly influenced by additive genetic factors (H2r = 0.57; 0.12, respectively). Further decomposition of this variance suggested that the relationship was driven by shared genetic (ρg = 0.47, P = 0.011), but not environmental (ρE = −0.07, P = 0.29) factors. To validate the assumption of genetic pleiotropy between BMI and VS BOLD, we further show that polygenic risk for higher BMI is also associated with increased VS BOLD response to appetitive stimuli (calorically high food images), in an independent sample (N = 81; PFWE−ROI o 0.005). Together, these observations suggest that the genetic factors link risk to obesity to alterations within key nodes of the brain's reward circuity. These observations provide a basis for future work exploring the mechanistic role of genetic loci that confer risk for obesity using the imaging genetics approach