Consumer attitudes and preference exploration towards fresh-cut salads using best–worst scaling and latent class analysis

This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality (intrinsic, extrinsic and credence) of fresh-cut salads. The experiment was carried out through direct interviews at several large-scale retail outlets in the Turin metropolitan area (north-west of Italy). Out of the total number of questioned consumers, 35% said they did not consume fresh-cut salads. On the contrary, the rest of the involved sample expressed the highest degree of preference towards the freshness/appearance attribute, followed by the expiration date and the brand. On the contrary, attributes such as price, organic certification and food safety did not emerge as discriminating factors in consumer choices. Additionally, five clusters of consumers were identified, whose preferences are related both to purchasing styles and socio-demographic variables. In conclusion, this research has highlighted the positive attitude of consumers towards quality products backed by a brand, providing ideas for companies to improve within this sector and implement strategies to answer the needs of a new segment of consumers, by determining market opportunities that aim to strengthen local brands

Decoding movement kinematics from EEG using an interpretable convolutional neural network

Continuous decoding of hand kinematics has been recently explored for the intuitive control of electroencephalography (EEG)-based Brain-Computer Interfaces (BCIs). Deep neural networks (DNNs) are emerging as powerful decoders, for their ability to automatically learn features from lightly pre-processed signals. However, DNNs for kinematics decoding lack in the interpretability of the learned features and are only used to realize within-subject decoders without testing other training approaches potentially beneficial for reducing calibration time, such as transfer learning. Here, we aim to overcome these limitations by using an interpretable convolutional neural network (ICNN) to decode 2-D hand kinematics (position and velocity) from EEG in a pursuit tracking task performed by 13 participants. The ICNN is trained using both within-subject and cross-subject strategies, and also testing the feasibility of transferring the knowledge learned on other subjects on a new one. Moreover, the network eases the interpretation of learned spectral and spatial EEG features. Our ICNN outperformed most of the other state-of-the-art decoders, showing the best trade-off between performance, size, and training time. Furthermore, transfer learning improved kinematics prediction in the low data regime. The network attributed the highest relevance for decoding to the delta-band across all subjects, and to higher frequencies (alpha, beta, low-gamma) for a cluster of them; contralateral central and parieto-occipital sites were the most relevant, reflecting the involvement of sensorimotor, visual and visuo-motor processing. The approach improved the quality of kinematics prediction from the EEG, at the same time allowing interpretation of the most relevant spectral and spatial features

Stellar magnetic field parameters from a Bayesian analysis of high-resolution spectropolarimetric observations

In this paper we describe a Bayesian statistical method designed to infer the magnetic properties of stars observed using high-resolution circular spectropolarimetry in the context of large surveys. This approach is well suited for analysing stars for which the stellar rotation period is not known, and therefore the rotational phases of the observations are ambiguous. The model assumes that the magnetic observations correspond to a dipole oblique rotator, a situation commonly encountered in intermediate and high-mass stars. Using reasonable assumptions regarding the model parameter prior probability density distributions, the Bayesian algorithm determines the posterior probability densities corresponding to the surface magnetic field geometry and strength by performing a comparison between the observed and computed Stokes V profiles. Based on the results of numerical simulations, we conclude that this method yields a useful estimate of the surface dipole field strength based on a small number (i.e. 1 or 2) of observations. On the other hand, the method provides only weak constraints on the dipole geometry. The odds ratio, a parameter computed by the algorithm that quantifies the relative appropriateness of the magnetic dipole model versus the non-magnetic model, provides a more sensitive diagnostic of the presence of weak magnetic signals embedded in noise than traditional techniques. To illustrate the application of the technique to real data, we analyse seven ESPaDOnS and Narval observations of the early B-type magnetic star LP Ori. Insufficient information is available to determine the rotational period of the star and therefore the phase of the data; hence traditional modelling techniques fail to infer the dipole strength. In contrast, the Bayesian method allows a robust determination of the dipole polar strength, $B_d=911^{+138}_{-244}$ G.Comment: Accepted for publication in Monthly Notices of the Royal Astronomical Societ