STRATEGI PEMASARAN TANAMAN HIAS PADA CV. DIAN PURNAMA DI KOTA PALANGKA RAYA

Penelitian ini bertujuan untuk : 1). Mengetahui faktor-faktor apa saja yang terdapat dalam lingkungan internal dan eksternal pemasaran tanaman hias usaha CV. Dian Purnama. 2). Menentukan strategi pemasaran yang tepat pada usaha CV. Dian Purnama. Penelitian ini merupakan penelitian kuantitatif dan kualitatif. Penelitian dilaksanakan di Jl. Yos Sudarso No.66 Kecamatan Jekan Raya Kelurahan Menteng Kota Palangka Raya yang dilakukan selama 1 tahun terhitung dari April 2021 hingga Maret 2022. Jenis dan sumber data yang dipakai dalam penelitian ini yaitu data primer dan data sekunder. Metode pengumpulan data dengan cara observasi, wawancara, dan memberikan kuisioner. Hasil penelitian menunjukan bahwa posisi usaha CV. Dian Purnama pada kuadran SWOT berada pada kuadran 1 (0,689 : 0,813), artinya posisi usaha tersebut pada situasi yang sangat menguntungkan. Perusahaan tersebut memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif (growth oriented strategy). The objectives of this research are : 1). Knowing what factors are contained in the internal and external environment of CV. Dian Purnama's ornamental plant marketing business. 2). Determine the right marketing strategy for CV. Dian Purnama's business. This research is a quantitative and qualitative research. The research was conducted on Jl. Yos Sudarso No.66 Jekan Raya District, Menteng Village, Palangka Raya City, which was carried out for 1 year from April 2021 to March 2022. The types and sources of data used in this study were primary data and secondary data. Methods of collecting data by means of observation, interviews, and questionnaires. The results showed that CV Dian Purnama's business position in the SWOT quadrant was in quadrant 1 (0.689: 0.813), meaning that the business position was in a very profitable situation. The company has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be applied in this condition is to support aggressive growth (growth oriented strategy)

Pendampingan Pengembangan Desain dan Pemasaran On-Line Produk Perajin Anyaman Rotan di Wilayah Kecamatan Jekan Raya

Rattan craft is one of the excellent products of Palangka Raya city. Producing wicker products in various forms such as mats, bags from small to large size and with the various motive of Dayak typical. Community Service Activities (LPPM) the University of Palangka Raya in 2017 which is implemented is Partnership Program Area (PKW), with Mitra Jawet Bawi Rawi and GE-Ethnic located in district area of Jekan Raya, is accompaniment and development of rattan craft design from rattan mats are designed to be bags, purse, sumping and lawung, which combined with various leather materials such as cowhide, snake or crocodile and then the result of a craft product is then marketed online. Implementation of PKW in September to November 2017, Mitra Jawet Bawi Rawi and GE Ethnic have been able to develop designs of motive on handicraft products made of various bags, purse, and lawung and then market online using social media that is often used is Facebook, WhatsApp, and Instagram. Monitoring results in the implementing team that with the development of the design from the original form only in the form of mats can produce various handicraft products with motives and attractive designs and marketed online can increase the income of crafters

MEASUREMENT OF WATER RETENTION OF PEAT SOIL IN CANAL BLOCKING USING PRESSURE PLATE CHAMBER

Measuring air retention in constructed canal blockage is critical for determining changes in air content after canal blocking. The purpose of this study is to assess the influence of changes in levels on air retention values measured at three depths, namely 0-20 cm, 20-40 cm, and 40-60 cm, at four transect sampling stations created at a distance of 10 m to 260 m from the canal block. Changes in bulk density, porosity, and peat volume affect groundwater. Peat soil samples were collected from burned peatlands, and canal blocks were constructed. A pressure plate chamber was used to assess air retention. The findings of the investigation revealed that the air retention pattern of peat soil at 16 test sample locations was at maximum at PF 0.2 at each depth. At higher pressures (pF 2-4.2), peat groundwater is strongly bonded by peat soil particles. The average bulk density of peat is 0.2 2 and the porosity value is 86.79%. The higher the air content at each pF value has no influence on the porosity and bulk density values. Changes in air content between pF 2.0 and 4.2 lower average peat volume by 7.4%. The size of this value is assumed to be determined by the peat\u27s type, maturity, and decomposition value