E-Mail Tracking in Online Marketing - Methods, Detection, and Usage

E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry

The shape of gold

Having a detailed theoretical knowledge of the low-energy structure of the heavy odd-mass nucleus $^{197}$Au is of prime interest as the structure of this isotope represents an important input to theoretical simulations of collider experiments involving gold ions performed worldwide at relativistic energies. In the present article, therefore, we report on new results on the structure of $^{197}$Au obtained from state-of-the-art multi-reference energy density functional (MR-EDF) calculations. Our MR-EDF calculations were realized using the Skyrme-type pseudo-potential SLyMR1, and include beyond mean-field correlations through the mixing, in the spirit of the Generator Coordinate Method (GCM), of particle-number and angular-momentum projected triaxially deformed Bogoliubov quasi-particle states. Comparison with experimental data shows that the model gives a reasonable description of $^{197}$Au with in particular a good agreement for most of the spectroscopic properties of the $3/2_1^+$ ground state. From the collective wave function of the correlated state, we compute an average deformation $\bar{\beta}(3/2_1^+)=0.13$ and $\bar{\gamma}(3/2_1^+)=40^\circ$ for the ground state. We use this result to construct an intrinsic shape of $^{197}$Au representing a microscopically-motivated input for precision simulations of the associated collider processes. We discuss, in particular, how the triaxiality of this nucleus is expected to impact $^{197}$Au+$^{197}$Au collision experiments at ultrarelativistic energy.Comment: 16 pages, 6 figure

Structure of 128,129,130^{128,129,130}Xe through multi-reference energy density functional calculations

Recently, values for the Kumar quadrupole deformation parameters of the nucleus $^{130}$Xe have been computed from the results of a Coulomb excitation experiment, indicating that this xenon isotope has a prominent triaxial ground state. Within a different context, it was recently argued that the analysis of particle correlations in the final states of ultra-relativistic heavy-ion collisions performed at the Large Hadron Collider (LHC) points to a similar structure for the adjacent isotope, $^{129}$Xe. In the present work, we report on state-of-the-art multi-reference energy density functional calculations that combine projection on proton and neutron number as well as angular momentum with shape mixing for the three isotopes $^{128,129,130}$Xe using the Skyrme-type pseudo-potential SLyMR1. Exploring the triaxial degree of freedom, we demonstrate that the ground states of all three isotopes display a very pronounced triaxial structure. Moreover, comparison with experimental results shows that the calculations reproduce fairly well the low-energy excitation spectrum of the two even-mass isotopes. By contrast, the calculation of $^{129}$Xe reveals some deficiencies of the effective interaction.Comment: 26 pages, 17 figure

E-Mail Tracking: Status Quo and Novel Countermeasures

E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for user privacy and security. This problem is especially severe since e-mail tracking techniques gather data without user consent. Striving to increase privacy and security in e-mail communication, the paper makes three contributions. First, a large database of newsletter e-mails is developed. This data facilitates investigating the prevalence of e-mail tracking among 300 global enterprises from Germany, the United Kingdom and the United States. Second, countermeasures are developed for automatically identifying and blocking e-mail tracking mechanisms without impeding the user experience. The approach consists of identifying important tracking descriptors and creating a neural network-based detection model. Last, the effectiveness of the proposed approach is established by means of empirical experimentation. The results suggest a classification accuracy of 99.99%

Web Tracking - A Literature Review on the State of Research

Web tracking seems to become ubiquitous in online business and leads to increased privacy concerns of users. This paper provides an overview over the current state of the art of web-tracking research, aiming to reveal the relevance and methodologies of this research area and creates a foundation for future work. In particular, this study addresses the following research questions: What methods are followed? What results have been achieved so far? What are potential future research areas? For these goals, a structured literature review based upon an established methodological framework is conducted. The identified articles are investigated with respect to the applied research methodologies and the aspects of web tracking they emphasize

Urban ecosystems and heavy rainfall – A Flood Regulating Ecosystem Service modelling approach for extreme events on the local scale

Increasing urbanisation in combination with a rise in the frequency and intensity of heavy rain events increase the risk of urban flooding. Flood Regulating Ecosystem Services (FRES) address the capacity of ecosystems to reduce the flood hazard and lower damage. FRES can be estimated by quantification of supply (provision of a service by an ecosystem) and demand (need for specific ES by society). However, FRES for pluvial floods in cities have rarely been studied and there is a gap in research and methods on FRES supply and demand quantification. In this study, we assessed FRES of an urban district in the City of Rostock (Germany) for a one-hour heavy rainfall event using the hydrological model LEAFlood. The hydrological model delivered the FRES supply indicators of soil water retention and water retained by canopies (interception). An intersection of the potential demand (based on indicators of population density, land reference value, monuments and infrastructure) and the modelled surface water depth revealed the actual demand. Comparing the actual demand and supply indicated the budget of FRES to identify unmet demand and supply surplus. Results show highest mean FRES supply on greened areas of forests, woodlands and green areas, resulting in a supply surplus. Whereas, sealed areas (paved surface where water cannot infiltrate into the soil), such as settlements, urban dense areas, traffic areas and industry, have an unmet demand resulting from low supply and relatively high actual demand. With the hydrological model LEAFlood, single landscape elements on the urban scale can be evaluated regarding their FRES and interception can be considered. Both are important for FRES assessment in urban areas. In contrast to flood risk maps, the study of FRES gives the opportunity to take into account the contribution of nature to flood regulation benefits for the socio-economic system. The visualisation of FRES supply and demand balance helps urban planners to identify hotspots and reduce potential impacts of urban pluvial flooding with ecosystem-based adaptations

Binary black hole initial data from matched asymptotic expansions

We present an approximate metric for a binary black hole spacetime to construct initial data for numerical relativity. This metric is obtained by asymptotically matching a post-Newtonian metric for a binary system to a perturbed Schwarzschild metric for each hole. In the inner zone near each hole, the metric is given by the Schwarzschild solution plus a quadrupolar perturbation corresponding to an external tidal gravitational field. In the near zone, well outside each black hole but less than a reduced wavelength from the center of mass of the binary, the metric is given by a post-Newtonian expansion including the lowest-order deviations from flat spacetime. When the near zone overlaps each inner zone in a buffer zone, the post-Newtonian and perturbed Schwarzschild metrics can be asymptotically matched to each other. By demanding matching (over a 4-volume in the buffer zone) rather than patching (choosing a particular 2-surface in the buffer zone), we guarantee that the errors are small in all zones. The resulting piecewise metric is made formally $C^\infty$ with smooth transition functions so as to obtain the finite extrinsic curvature of a 3-slice. In addition to the metric and extrinsic curvature, we present explicit results for the lapse and the shift, which can be used as initial data for numerical simulations. This initial data is not accurate all the way to the asymptotically flat ends inside each hole, and therefore must be used with evolution codes which employ black hole excision rather than puncture methods. This paper lays the foundations of a method that can be sraightforwardly iterated to obtain initial data to higher perturbative order.Comment: 24 pages, 15 figures. Replaced with published version. Major editing of text, no major change to the physic

Urban flood regulating ecosystem services under climate change: how can Nature-based Solutions contribute?

Urban areas are mostly highly sealed spaces, which often leads to large proportions of surface runoff. At the same time, heavy rainfall events are projected to increase in frequency and intensity with anthropogenic climate change. Consequently, higher risks and damages from pluvial flooding are expected. The analysis of Flood Regulating Ecosystem Services (FRES) can help to determine the benefits from nature to people by reducing surface runoff and runoff peaks. However, urban FRES are rarely studied for heavy rainfall events under changing climate conditions. Therefore, we first estimate the functionality of current urban FRES-supply and demand under changing climate conditions. Second, we identify the effects of Nature-based Solutions (NbS) on FRES-supply and demand and their potential future functionality and benefits concerning more intensive rainfall events. A district of the city of Rostock in northeastern Germany serves as the case study area. In addition to the reference conditions based on the current land use, we investigate two potential NbS: (1) increasing the number of trees; and (2) unsealing and soil improvement. Both NbS and a combination of both are applied for three heavy rainfall scenarios. In addition to a reference scenario, two future scenarios were developed to investigate the FRES functionality, based on 21 and 28% more intense rainfall. While the potential FRES-demand was held constant, we assessed the FRES-supply and actual demand for all scenario combinations, using the hydrological model LEAFlood. The comparison between the actual demand and supply indicates the changes in FRES-supply surplus and unmet demand increase. Existing land use structures reached a FRES capacity and cannot buffer more intense rainfall events. Whereas, the NbS serve FRES benefits by increasing the supply and reducing the actual demand. Using FRES indicators, based on hydrological models to estimate future functionality under changing climate conditions and the benefits of NbS, can serve as an analysis and decision-support tool for decision-makers to reduce future urban flood risk

Dynamic modeling of practice effects across the healthy aging-Alzheimer’s disease continuum

Standardized tests of learning and memory are sensitive to changes associated with both aging and superimposed neurodegenerative diseases. Unfortunately, repeated behavioral test administration can be confounded by practice effects (PE), which may obscure declines in level of abilities and contribute to misdiagnoses. Growing evidence, however, suggests PE over successive longitudinal measurements may differentially predict cognitive status and risk for progressive decline associated with aging, mild cognitive impairment (MCI), and dementia. Thus, when viewed as a reflection of neurocognitive plasticity, PE may reveal residual abilities that can add to our understanding of age- and disease-related changes in learning and memory. The present study sought to evaluate differences in PE and verbal recall in a clinically characterized aging cohort assessed on multiple occasions over 3 years. Participants included 256 older adults recently diagnosed as cognitively unimpaired (CU; n = 126), or with MCI of amnestic (n = 65) or non-amnestic MCI (n = 2085), and multi-domain amnestic dementia of the Alzheimer’s type (DAT; n = 45). We applied a continuous time structural equation modeling (ctsem) approach to verbal recall performance on the Hopkins Verbal Learning Test in order to distinguish PE from individual occasion performance, coupled random changes, age trends, and differing measurement quality. Diagnoses of MCI and dementia were associated with lower recall performance on all trials, reduced PE gain per occasion, and differences in non-linear dynamic parameters. Practice self-feedback is a dynamic measure of the decay or acceleration in PE process changes over longitudinal occasions. As with PE and mean recall, estimated practice self-feedback followed a gradient from positive in CU participants to null in participants with diagnosed MCI and negative for those with dementia diagnoses. Evaluation of sensitivity models showed this pattern of variation in PE was largely unmodified by differences in age, sex, or educational attainment. These results show dynamic modeling of PE from longitudinal performance on standardized learning and memory tests can capture multiple aspects of behavioral changes in MCI and dementia. The present study provides a new perspective for modeling longitudinal change in verbal learning in clinical and cognitive aging research