Home-based business : market your product (1993)

Reviewed October 1993.Includes bibliographical reference

How to Do a Newsletter That Gets Read (1992)

"3/92/2M ."A newsletter can be a wonderful means of communication. Research consistently shows people like newsletters. People like to get timely information tailored to their interests - information that is quick and easy to read. But, to communicate, a newsletter must get read. It can't get thrown away before being opened norbanished to the to-be-read pile. You want your newsletter to be a vital piece of communication that people look forward to receiving. This only happens through planning and commitment.Know your audience -- Define your purpose -- Find out if anybody's reading. Level 1: Get feedback on a regular basis ; Level 2: Do a survey ; Level 3: Find out if anybody is doing something differently because of your newsletter -- Market your newsletter -- Start your newsletter -- Write about the right stuff -- Write to be read fast -- Struggle for good headlines -- Develop a style -- Bibliograph

Market your product

"10/86/5M""To be successful at a home-based business, you not only have to be good at what you do, but you have to be good at letting others know how good you are at what you do. You have to come up with a plan to get your product or service in the market place. You have to come up with a marketing plan. This marketing plan involves two parts: 1) you have to figure out who the market is; and 2) you have to make the product or service known to that market. These two work together."--First pageLinda Benedict (Extension Communications Specialist at the University of Missouri--Columbia), and reviewed by Wanda Eubank (Extension Housing and Interior Design Specialist).Includes bibliographical reference

Newsletter score sheet

"6/87/3M""How does your newsletter rate? Take a few minutes to score your evaluation of your newsletter. A perfect score is 170. Anything below 100 means you need to make some drastic changes. Look to see where you're strong and weak. Build on your strength and improve your weaknesses."--First page.Linda Benedict (Information Specialist

Reaching the Black Press with the Land-Grant Message

Reaching the Black Press with the Land-Grant Messag

The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast

A book review of The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast, by Douglas Brinkley

Designing Your Newsletter (1993)

"Reviewed October 1993."How a newsletter looks is important. A well-designed newsletter will draw readers to it. The design elements in a newsletter include the nameplate, masthead, headlines, departments, charts and graphs, art and photographs and color. All work together to give a newsletter a distinctive and unified look. All help make the newsletter easy to read and full of useful information

No Time for Modesty; Is Anyone Watching?; Are You Experiencing Burnout? ; Public Relations: Editors Rate Pillsbury, ADA and DAY Top PR Operations

Reviews of No Time for Modesty, by Kirk A. Astroth and Benny S. Robbins; Is Anyone Watching? by Mary Beth Lang, Kristine L. Blacklock, and Boyd E. Rossing; Are You Experiencing Burnout? by O. Chris Igodan and L.H. Newcomb; Public Relations: Editors Rate Pillsbury, ADA and DAY Top PR Operations, by Dick Elfenbein

The Perception of Graphics; Goal Analysis

Reviews of The Perception of Graphics, in Editor & Publisher ; Goal Analysis, by Robert F. Mager

Newsletter Score Sheet (1993)

"Reviewed October 1993 ."How does your newsletter rate? Take a few minutes to score your evaluation of your newsletter. A perfect score is 170. Anything below 100 means you need to make some drastic changes. Look to see where you're strong and weak. Build on your strengths and improve your weaknesses.Purpose -- Mailing list -- Layout -- Subject matter -- Writing style -- Total your scores -- Total scor