20 research outputs found

    Collaboration with External Sources in NPD:An Empirical Evidence from FMCG Industry

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    This paper has been written as an attempt to examine the role of external sources such as social media networks, suppliers, customers and competitors in new product development (NPD). This study is built on an in-depth study from leading multinational company (MNCs) around the world from the fast moving consumer goods (FMCG) industry. This paper examines that among these sources, which source is more influentially contributes to the product innovation. The findings have highlighted that customers are huge sources of knowledge in NPD while suppliers are the second most influential source , social networking tools are also a source of knowledge for product innovation but social networking tools are not considered a credible source of knowledge in new product product development in MNCs, yet competitors do not contribute in product development at all. This study offers a practical guideline for the managers in MNCs

    The Attitudes of Teachers towards English Language Training Programs at Primary Level in Pakistan

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    Teacher training programs are the subject of heated controversy and criticism in Pakistan. A review of the research reveals that English language teacher training has a significant impact on the performance of teachers and their pupils. The primary issues addressed in this research piece are trainers' English language competency, the use of audiovisual aids and new technology, instructional methodologies, and microteaching strategies. The research has been conducted in primary schools of district Vehari and data has been collected through a questionnaire (aptitude scale). A questionnaire was organized and arranged based on the questions about trainers, training environment and training material. Likert Type Questionnaire which contains 21 statements. Teachers have been asked to mark the most appropriate answer. After collecting data, it has been analyzed in tabular form.  The results show that training programs are effective in terms of upgrading knowledge, lesson plans and teaching materials. So the main purpose of this research is to highlight the strengths and weaknesses of English teacher training programs at primary level. Further recommendations are also provided for the betterment of conditions. Higher authorities should pay attention to improve the pedagogical conditions of teachers particularly in rural schools. Highly qualified trainers must be chosen for conducting the trainings in cluster centers furthermore it is highly necessary to adopt modern technologies and methodologies to improve the understandings of trainees
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