Exploration of the relationship between information systems (IS) activity and marketing activity in the case of 'X' Airlines in developing country

Connecting IS/IT strategy with business strategy has become a crucial issue. The level of integration between business strategies requires explanation of interrelationships, in order to achieve business goals with the available resources and markets conditions. This research is a holistic examination of the relationship between IS, business strategy and marketing in 'X' Airlines. Marketing is considered as core activity. The research design involves qualitative method. It covers the literature on IS integration, a case study approach to understand 'how' and 'why' in using IS in 'X'. The research discusses existing frameworks, both theoretical and practical, of IS strategic integration. The results show that there are relationships of traditional kind as back office support of IS for business strategy and marketing within 'X'

Evaluation of strategic information systems planning (SISP) techniques: Driver perspective

Strategic Information Systems Planning (SISP) literature reviews with a focus on the global dimension are considered in this research. The paper counters the evaluation of SISP techniques through information system (IS) strategic drivers. These techniques can be vital contributors in the IS strategy (ISS) designing process. Therefore, categorisation of the techniques of ISS planning will be developed. Keeping in mind the global dimension, the planning team needs to identify how it can cluster an organization’s ISS drivers. This may be achieved by analysing the drivers that can have an effect on IS for the organization, which may support categorisation of drivers against techniques being classified to understand which are needed to fit specific drivers. The contribution of this research is the taxonomy of SISP techniques, with a case study for X international airlines. This classification can benefit evaluation of the ISS planning processes to support decision-makers through the planning process

Examining the strategic benefits of information systems: A global case study

In the context of the emerging evaluation of Information Systems (IS) as strategic enablers, this paper critically reviews the literature relating to the strategic benefits of IS. Understanding the importance of IS benefits can be significant in the development of strategy in an organisation, although most organisations have diverse environments and, likewise, diverse benefits for decision-makers. Thus, taxonomies of the benefits of IS are produced from both the academic literature and published case studies. In this way, a classification of benefits as they relate to organisational strategic focus has been developed to provide a greater understanding of the benefits needed to obtain a specific focus. The result of this paper is a taxonomy of IS benefits in the strategic focus of IS, using Y bank as a case study. This categorisation can support the evaluation of IS processes, which will, in turn, support decision-makers throughout the planning process

Conducting of the linkage between information systems strategy (ISS) and Operation Strategy in the case of 'X' Airlines in Arabic gulf country

The integration of IS/IT strategy with other business units' strategies has become an important issue. The layer of integration through business strategies requires an explanation of interrelationships so that business objectives appropriate to the available resources and market conditions can be established. This study is a comprehensive examination of the relationship between IS and operational strategy at 'X' Airlines. Operation is considered one of the core activities at 'X'. In this study, the researcher employs a qualitative method, presenting the literature on IS integration and utilising a case study approach to understand the how and why of using IS at 'X'. This study discusses the existing frameworks, both theoretical and practical, for IS strategic integration. The results show that there are strong relationships but as a traditional kind of back office support of IS for operational strategy within 'X'

What drives consumers' e-loyalty to airlines web site? Conceptual framework and managerial implications

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. This research moves beyond online booking intentions and includes factors affecting online booking continuance. The research model explains 53% of the intention to continue booking using airlines web sites

Effect of physical and mental workload interactions on human attentional resources and performance

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Due to publisher copyright restrictions one appendix has not been included in this record. The appendix contained the full-text version of the articles detailed on page vi of this thesis.Many tasks in the real world require simultaneous processing of mental information alongside physical activity. Most of researchers have studied the impact of physical activities on simple cognitive tasks, but have neglected other important influences (such as different attentional resource pools, as well as gender). Therefore, this thesis proposes a new model that investigates the combined impact of physical and mental workload on different attentional resources (visual and auditory, verbal and spatial). This thesis presents three experimental studies that examined the effects of physical and mental workload interactions, as well as gender, on visual tasks performance and auditory tasks. This thesis uses different methods to evaluate the impacts of workload interactions on task performance: performance measure, physiological parameters and brain activity (Near-Infrared Spectroscopy (NIRS) method) and subjective assessment tools. Finally, this thesis translates the experimental studies setting into a field study to validate the model. Based on the experimental results, this research creates a new theoretical model that illustrates in general that physical activity is beneficial for performance on cognitive tasks (visual and auditory), particularly at low levels of workload interactions, while other workload interactions lead to worse performance on cognitive tasks. However, when physical activity was introduced, performance at the medium level of mental workload was equivalent to that in the low mental workload condition; furthermore, at the low mental workload, there were no differences in performance between low and medium physical workloads. The general pattern of results suggests that physical workload leads to better performance in these medium-demand conditions up to the higher level in the low-demand condition. A mechanism for this effect is proposed based on physiological arousal and brain oxygenation. This thesis further suggests that the NIRS is a valuable technique to reflect the influence of physical and mental workload interactions on brain activity. Finally, this thesis demonstrates the translation of experimental findings into a field setting to verify the new model as well as to make recommendations for job design

Availability analysis of terrestrial free space optical (FSO) link using visibility data measured in tropical region

Haze and rain are the most impairments factors to free space optical (FSO) links. These weather conditions limit the visibility, and thereby causes high attenuation of the optical signal. This high attenuation reduces the availability performance of the FSO link. This study evaluates the performance of a terrestrial FSO link under tropical climate conditions. The performance analysis is evaluate over 5 km link distance. The cumulative distribution function (CDF) of the received signal to noise ratio (SNR) is used to study the outage performance of the FSO link under haze conditions. The performance analysis is based on three years measured visibility data in Malaysia. Based on the statistical analysis, link availability of 99.99% can be achieved for 37.44 dB SNR over 1 km link distance. Carrier class availability “five nine” can be achieved for 20 dBm transmission power using 1550 nm wavelength

Evaluating the adoption of strategic information systems planning (SISP) in global organisations

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.In a comprehensive review of literature on the strategic adoption of information systems (IS), various approaches to strategic IS adoption were unable to verify and coordinate different factors for IS investment as a strategic business unit. An assessment of different models in this area through the review of empirical case studies was required to identify the factors that affect IS strategic adoption, because these factors support the evaluation and adoption of both the process and result of IS strategic adoption. Thus, a study to investigate and evaluate the adoption of strategic information systems planning (SISP) within organisations is required in order to identify the factors that affect this type of adoption. The research in this thesis takes into account the adoption process and the factors for the adoption of SISP. There is also a need to understand and evaluate different IS planning techniques within a framework that can support decision-makers through the entire IS strategic adoption process. This framework is a component of the proposed novel model that considers other crucial factors that influence IS strategic evaluation and adoption. Decision-makers may employ such a model and evaluation framework that considers important SISP criteria, such as (a) SISP benefits, (b) SISP requirements and, (c) SISP drivers, as an important reference tool. After presenting the conceptual components of this research, the empirical side expresses the application of a qualitative research approach through a case study strategy to investigate the proposed model of SISP adoption. As a result, two global organisations were investigated, reported, and analysed. Additional factors for the adoption of SISP emerged from these analyses. The proposed conceptual model was modified to present 11 factors that influence the adoption of SISP, including (a) planning team; (b) benefits; (c) requirements; (d) drivers; (e) costs; (f) IS performance measurement; (g) framework for the evaluation of SISP techniques; (h) SISP methods; (i) SISP tools; (j) support; and (k) IS strategy. The primary contribution of this thesis is a comprehensive novel model for the evaluation and adoption of SISP. The model includes two levels of original contribution. Firstly, it accounts for previous studies in SISP and their factors, which supports the conceptual level of this contribution. The researcher incorporated and extended these studies to merge the factors which were recognised in the normative literature. In addition, factors from empirical work have also been combined in the proposed model, thus developing a consistent paradigm for the evaluation and adoption of SISP. Secondly, the concept and process of the proposed model can be applied as an educational guide throughout the IS strategic evaluation and adoption process. Nevertheless, this model contains a proposed framework for the evaluation of IS strategic planning techniques as factors that influence the adoption of SISP. This framework is novel, since it is a part of the proposed model as well as a classification of IS planning techniques, and supports decision-makers’ understanding and evaluation of planning techniques during the adoption of SISP

From the Prospective of Ergonomics: Estimating Overall Stressors and Task Demands in the Construction Sites in Saudi Arabia Using an Analytical Hierarchy Process (AHP)

651-658Balancing individual capabilities with occupational demands and workplace stressors is necessary to reduce stress and prevent ergonomic and safety hazards. This is particularly true in occupations like construction that are characterized by numerous stressors, intense perceived overall demands, environmental factors, physical and mental loads, awkward postures, and organizational and personal factors in particular in Saudi Arabia. The current study proposes a subjective tool for assessing the impact of stressors on overall task demand (OTD). The analytic hierarchy process (AHP) was used to estimate the OTD and identify the factors that contribute to it. The OTD assessment tool survey participants were 524 male and was validated at actual construction worksites with 168 workers distributed among 7 jobs. The findings showed that OTD was significantly affected by occupational demands and identified a relationship among OTD, physiological measures and the NASA-TLX score. The proposed framework can help decision-makers and supervisors identify task demands, determine risk factors, and develop strategies for balancing job demands and worker capability

Novel Taxonomy For Evaluation Of Strategic Information System Planning (SISP) Techniques

This paper critically reviews the literature relating to the SISP in global organizations. It considers IS strategic benefits, requirements, and drivers as evaluation criteria for SISP process. Classification of the IS strategic benefits will be developed from academic literature and published case studies as well as IS strategic requirements and drivers. With this in mind, the planning team must identify how it can group the requirements and drivers of an organization. One way of doing so may be achieved by understanding the benefits that can be obtained by IS for the organization, thereby leading to a categorization of requirements against benefits being created to understand which requirements are needed for obtaining specific benefits. The result of this paper is taxonomies of SISP benefits, requirements, drivers, and techniques for global organization. This classification can benefit the evaluation of IS strategic planning processes to support decision-makers through the planning process