Access-Based Consumption: The Case of Car Sharing

Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptionscapes: temporality, anonymity, market mediation, consumer involvement, the type of accessed object, and political consumerism. Access-based consumption is examined in the context of car sharing via an interpretive study of Zipcar consumers. Four outcomes of these dimensions in the context of car sharing are identified: lack of identification, varying significance of use and sign value, negative reciprocity resulting in a big-brother model of governance, and a deterrence of brand community. The implications of our findings for understanding the nature of exchange, consumption, and brand community are discussed

How globalisation affects consumers: Insights from thirty years of CCT globalisation research

Understanding how globalisation affects consumers is a key concern of international marketing research. Consumer culture theory (CCT) studies contribute to this stream of research by critically examining how globalisation affects consumers under different cultural conditions. We offer a systematic narrative synthesis of thirty years of CCT globalisation research to gain perspective on this important stream of research. We identify three theoretical perspectives – i.e., homogenisation, glocalisation and deterritorialisation – that have shaped the ways in which CCT scholars have approached globalisation phenomena. We discuss each perspective with regards to its underlying notion of culture, its assumptions of power relations between countries and the role that it ascribes to individuals in globalisation processes. We problematise these perspectives and show how CCT research has challenged and extended each perspective, focusing specifically on consumer empowerment, consumer identity and the symbolic meaning of global brands as substantial domains. Lastly, we discuss avenues for future consumer cultural globalisation research

Liquid Relationship to Possessions

This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this claim via in-depth interviews with elite global nomads, deterritorialized consumers who engage in serial relocation and frequent short-term international mobility. An alternative relationship to possessions characterized by detachment and flexibility emerges, which is termed “liquid.” Three characteristics of a liquid relationship to possessions are identified: temporary situational value, use-value, and immateriality. The study outlines a logic of nomadic consumption, that of instrumentality, where possessions and practices are strategic resources in managing mobility. A liquid perspective on possessions expands current understandings of materiality, acculturation, and globalization

Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste

Culturally oriented consumer research has predominantly been framed by two ideal types of reflexivity, which we characterize as existential and critical reflexivity. Drawing from our research on divorced women who have been displaced from their domestically oriented, middle-class lifestyles, we develop an alternative conceptualization—reactive reflexivity—that highlights a different relationship among consumer agency, social structures, and identity goals and practices. Rather than embracing their post-divorce lifestyles as a revitalizing challenge (per existential reflexivity) or liberation from a constraining gender role (per critical reflexivity), our participants felt estranged from their current lifestyle and reflexively viewed their pre-divorce lifestyle as a structure of relative empowerment that had afforded emotional, aesthetic, and status-oriented benefits. In reflexive response to these perceived lifestyle discontinuities, they engaged in discordant practices of taste that sought to insulate their aesthetic predispositions from structurally imposed socioeconomic constraints and, ultimately, to accomplish a reactive identity goal of regaining their displaced status as middle-class homemakers. We discuss the implications of our analysis for theorizations of consumer taste and the relationships between gender ideologies and reflexive consumption practices

The Relationship between Access Practices and Economic Systems

The access economy is rising in importance in the marketplace. In this conceptual article, we chronicle access practices in market and nonmarket economies. In nonmarket economic systems, access is gained via social exchange and primarily takes the form of sharing. That is, sharing is non-market-mediated access. In the contemporary market economy, economic exchange practices, such as renting, dominate access practices, explaining why the so-called sharing economy is not about sharing. Further, we propose that culture and social class moderate this relationship by creating contexts where social exchange (e.g., sharing) can provide access to resources in market economies. We demonstrate that access and sharing should not be essentialized, as their nature is dependent on the social system in which they are embedded. Thus, future research can focus on parsing out the nuances of how, when, and why access practices are utilized in particular societies and communities

Liquid Consumption

This paper introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based and dematerialized, while solid consumption is defined as enduring, ownership based and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access-based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption for the domains of attachment and appropriation, the importance of use value, materialism, brand relationships and communities, identity, prosumption and the prosumer, and big data, quantification of the self and surveillance are discussed. Lastly, managing the challenges of liquid consumption and its effect on consumer welfare are explored

Fertility preservation in ovarian tumours

A considerable number of patients with a cancer diagnosis are of childbearing age and have not satisfied their desire for a family. Despite ovarian cancer (OC) usually occurring in older patients, 3%–14% are diagnosed at a fertile age with the overall 5-year survival rate being 91.2% in women ≤44 years of age when it is found at 1A–B stage. In this scenario, testing the safety and the efficacy of fertility sparing strategies in OC patients is very important overall in terms of quality of life. Unfortunately, the lack of randomised trials to validate conservative approaches does not guarantee the safety of fertility preservation strategies. However, evidence-based data from descriptive series suggest that in selected cases, the preservation of the uterus and at least one part of the ovary does not lead to a high risk of relapse. This conservative surgery helps to maintain organ function, giving patients of childbearing age the possibility to preserve their fertility. We hereby analysed the main evidence from the international literature on this topic in order to highlight the selected criteria for conservative management of OC patients, including healthy BRCA mutations carriers

Domain ontology for digital marketplaces

Recently the sharing economy has emerged as a viable alternative to fulfilling a variety of consumer needs. As there is no consensus on the definition of ‘sharing economy’ we use the term ‘marketplace’ to refer more specifically to Internet/software-based sharing economy platforms connecting two different market segments. In the field of sharing economy and marketplaces we found a research gap concerning the (socio)technological aspects and the development of marketplaces. A marketplace ontology can help to have a clear account of marketplace concepts which will facilitate communication, consensus and alignment. In this paper we design this marketplace ontology in four steps. First the selection of UFO as foundation and UFO-S as core ontology. Second the search for a set of minimal conditions and properties common for marketplaces and the derivation into competency questions. Third, use the competency questions to identify fragmented sub-ontology pieces called Domain-Related Ontology Patterns (DROPs) and apply them informally by extending UFO-S concepts to design a marketplace domain ontology. This marketplace domain ontology is represented in OntoUML. The last step is the validation of the OntoUML model using expert knowledge

The Intentional Use of Service Recovery Strategies to Influence Consumer Emotion, Cognition and Behaviour

Service recovery strategies have been identified as a critical factor in the success of. service organizations. This study develops a conceptual frame work to investigate how specific service recovery strategies influence the emotional, cognitive and negative behavioural responses of . consumers., as well as how emotion and cognition influence negative behavior. Understanding the impact of specific service recovery strategies will allow service providers' to more deliberately and intentionally engage in strategies that result in positive organizational outcomes. This study was conducted using a 2 x 2 between-subjects quasi-experimental design. The results suggest that service recovery has a significant impact on emotion, cognition and negative behavior. Similarly, satisfaction, negative emotion and positive emotion all influence negative behavior but distributive justice has no effect