MISPLACED RESOURCES? FACTORS ASSOCIATED WITH COMPUTER LITERACY AMONG END-USERS

Some organizations provide a support infrastructure (e.g., information centers, on-line help) and training (e.g., vendor-supplied, one-on-one) to assist end-users and boost the computer literacy of their workforce. In this paper, we explore the efficacy of a support infrastructure, training, and various computer configurations for enhancing the computer literacy of work groups. Data come from a multi-year (1987 to 1989) study of seventy-seven computer-using work groups in the southern California area, which included two interviews with managers and two questionnaires distributed to workers. Analyses showed that none of the measures of training were associated with computer literacy. Only one kind of infrastructure support, obtaining information from a resident expert in the work group, was related to computer literacy. In contrast, many aspects of the configuration of the computer systems were associated with computer literacy. Implications of these provocative findings for the management of end-user computing are discussed

Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal

Our study applies empirical scrutiny to the network effects of a leading European online dating platform. While one might expect equal gender representation on such a platform to yield the best user experience and the highest revenue per user, our analysis shows that the platform requires only 36.2 % of its user base to be female to maximize revenue, primarily because women exert stronger positive cross-side network effects on men than vice versa; this optimum results in 17.2 % higher sales than a 50/50 split. Intermediaries of two-sided markets can use our model to improve user acquisition strategies