20 research outputs found
Understanding materialism among youth
No full textAs an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance
Bird(er)s of a feather? A typology of birders to South African national parks based on their behavioural involvement
No full textBringing alive a paradisal novel or the neverâending wedding of art and consumption: the case of the âAmi Fritzâ in Alsace over the last century
No full textAttitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase
No full textProfiling brandâpiracyâprone consumers: an exploratory study in Hong Kongâs clothing industry
No full text
