Bookselling online: an examination of consumer behaviour patterns.

Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds that while the convenience of online bookshops is important, the key factors enticing consumers online are a combination of breadth of range, ease of access to obscure titles, as well as personalised recommendations and customer reviews. The research is of value to the book trade, highlighting consumer responses to widely adopted online marketing approaches. The research also contributes to scholarly knowledge in the fields of consumer behaviour, e-marketing and e-commerce in online bookselling, as well as providing findings which can be tested in other online settings, informing future theoretical research

Social media for health promotion and weight management: A critical debate

© 2018 The Author(s). Background: In 2016 an estimated 1.9 billion adults world-wide were either overweight or obese. The health consequences of obesity are responsible for 2.8 million preventable deaths per year. The WHO now considers obesity as a global epidemic and recommends population-wide health promotion strategies to address this issue. Weight gain is caused by increased energy intake and physical inactivity, so treatment should focus on changes to behaviour regarding diet and physical activity. Discussion: The WHO has also recognised the importance of social resources as a valuable agent for behaviour change in health promotion. Social resources are translated at the community level as support provided by significant others such as family, partners and peers, in the form of information, material aid and encouragement. Social support has been shown to improve health and well-being, whereas social isolation has been shown to have a negative impact on health outcomes. Social support provided by peers has been shown to be a useful strategy to employ in weight management programmes. The documented increased use of ICT and social media has presented health promoters with a potentially useful medium to increase social support for weight management. Conclusion: While the use of social media for health promotion is an emerging field of investigation, preliminary research suggests that it increases participant engagement, and may provide a cost-effective tool to provide social support for individuals participating in weight management programmes. With stringent privacy protocols in place, social media may be a useful, cost-effective accompaniment to multifactorial weight management programmes. However more research is needed to identify how to make the best use of social media as health promotion tool

Consumer adoption of plant-based meat substitutes: A network of social practices

This research aimed to understand the consumption practices of plant-based meat substitutes (PBMS). Semi-structured in-depth interviews were conducted with consumers and Social Practice Theory (SPT) was adopted as the theoretical framework to explore emerging themes relating to consumer practices. Findings indicate that consumers engage in a number of related practices that include the acquisition, preparation, and consumption of PBMS which were embedded within a larger network of practices that included storage, substitution, and food safety, as well as broader meat-based, meat-free, plant-based, and social and cultural practices. This paper highlights the importance of social and cultural structures in facilitating product awareness, and meaning and skill development in the context of dietary and behavioural change. Implications for research, marketing, and policymaking practices are discussed with regard to the marketing of plant-based meat substitutes as well as shifting consumer behaviour

Sustainable brand image: An examination of ad–brand incongruence

Purpose: The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper examines consumer responses to ad–brand incongruity and tests whether two-sided messages yield greater acceptance of incongruence. Design/methodology/approach: In total, 528 responses were collected via an online experiment using a 3×2 between-subjects factorial design which manipulated three levels of perceived ad–brand congruence (congruent, moderately incongruent and extremely incongruent) and two levels of message sidedness (one- and two-sided). Findings: Results indicate that brand managers have to be careful not to create ad–brand incongruence after adopting new brand values and should avoid two-sided messages during this period. Originality/value: This paper tests the use of two-sided messages as resolution hints for ad–brand incongruence and furthers the corporate branding literature incorporating sustainability

Futurising the physical store in the omnichannel retail environment

This chapter aims to gain a better understanding of the role that the physical store plays in the current multichannel offering and the expected omnichannel evolution of the format in the near future, from an industry perspective. This chapter has two main objectives: firstly, to explore the current situation of the physical store format in terms of experience, integration with other channels, the role of technology, and consumer’ expectations; secondly, to establish relevant guidelines regarding the future evolution of the format. Interviews with industry experts enabled rich data on the topic to be collected, analysed, and presented. The work confirms that the role of the physical store so far seems to be evolving from places for transaction to places for interaction in which the different channels of the retailer come together via the technology. This challenges the traditional notions of retail format, retail place, and retail design

Telethrone reconstructed; ongoing testing toward a more natural situated display

The concept of supporting ad hoc or dynamic membership tele-present meetings through pulling up a chair is novel. In real world business situations, people pull up a chair after catching the eye of someone already seated. Telethrone is a situated display on a chair which allows multiple correct views of a remote collaborator. The system has been expanded to support informal meetings where chairs can be moved around. This is facilitated through the novel integration of a 3D reconstructed model of a person, with live viewpoint dependent rendering onto a retro-reflective surface. This removes the need for painstaking alignment of multiple cameras and projectors each time a chair is moved. A between subjects experiment tested accuracy of reconnected mutual gaze mediated by part of the system. Subjectively easier and harder situations are compared. Specifically best and worst cases, both in terms of orientation of eyes in the reconstructed head, and angle of observer gaze onto the display. Discussion compares results to experiments that used other systems to attempt to convey eye gaze by different techniques. This research builds toward a scalable system for ad hoc business meetings; a paradigm poorly supported by current video conferencing. It is also applicable to supporting conversations between seated people in any scenario where seats might be moved, for example in interaction between client and therapist in tele-therapy