Customers' need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites

Social media brands may experience a lack of competitiveness and attraction due to the silent negative increase of customers' need for uniqueness (NFU). This is the result of a tension between the theory of brand congruence, that most brands endeavor to establish with their customers, and the theory of consumers' NFU, that many consumers aim to fulfill, that has not been previously examined. Whilst the theory of brand congruence states that consumers have a favorable attitude towards brands that greatly match their self-concept (brand similarity), the theory of uniqueness, when brand similarity is shared with others, generates avoidance of similarities with others, leading to a reduction in engagement and satisfaction. Social media platforms including Facebook are at risk from customers' NFU which significantly reduces users' satisfaction, hence reducing the attractiveness and usage of Facebook. To examine this, the paper identifies the paradox of similarity in relation to both theories and examines the relationship between consumers' socialization within Social Network Sites (SNSs), brand similarity, consumers' need for uniqueness, and consumers' satisfaction with the SNS. The conceptual model was tested using data from 341 consumers in the US. The findings show that whilst satisfaction with the SNS is enhanced by brand similarity and friend liking, it is undermined by customers' need for uniqueness. Implications for online brand communities and SNSs (Facebook) are discussed and guidance for future research is provided

Interparticle Potential up to Next-to-leading Order for Gravitational, Electrical, and Dilatonic Forces

Long-range forces up to next-to-leading order are computed in the framework of the Einstein-Maxwell-dilaton system by means of a semiclassical approach to gravity. As has been recently shown, this approach is effective if one of the masses under consideration is significantly greater than all the energies involved in the system. Further, we obtain the condition for the equilibrium of charged masses in the system.Comment: 19 pages, 19 figures, RevTeX4.1. Revised version, Title change

Identities for hyperelliptic P-functions of genus one, two and three in covariant form

We give a covariant treatment of the quadratic differential identities satisfied by the P-functions on the Jacobian of smooth hyperelliptic curves of genera 1, 2 and 3

Molecular gas in luminous galactic nuclei

In the last five years, millimeter-wave interferometry has clearly shown the existence of enormous masses (10^9–10^(10)M⊙) of molecular gas concentrated in the nuclear regions (R < 500 pc) of many luminous and ultra-luminous infrared galaxies. In these systems, molecular gas is an obvious source of fuel for nuclear starbursts and active galactic nuclei (AGN). For nearer, lower-luminosity systems there exists less systematic characterization of either the properties or the structure of the nuclear gas. Here we review recent results on the molecular gas in the nuclei of two near, lower-luminosity systems (M51 and NGC 1068) and contrast these results with those for the best studied ultra-luminous IRAS galaxy, Arp 220. For all three galaxies, there now exists CO(2–1) interferometry at high resolution which reveals, for the first time, disks of extremely dense, highly excited gas on scales of 50-300 pc. These structures vary in their levels of axisymmetry, thickness, and clumpiness. However, they share the ability to extinguish optical and near-infrared emission from active or stellar nuclei and perhaps to collimate radio jets and ionized outflows. Within the nuclear regions of these three galaxies, the molecular gas constitutes 10-50% of the total mass, with the most luminous systems having the highest gas mass-fractions

Eco-hydromorphic Classification for Understanding Stream Macroinvertebrate Biodiversity in Brunei Darussalam, Northern Borneo

This is the final version. Available from Academia Sinica via the DOI in this record.Linking ecology with river geomorphology and hydrology (geomorphic and hydraulic template) plays an important role in the study of macroinvertebrate biodiversity. This understanding and knowledge is crucial in implementing sensible conservation management for ecosystem health monitoring. However, most macroinvertebrate research has been conducted in temperate ecosystems. This study examines the eco-hydrogeomorphology and macroinvertebrate biodiversity of two remote tropical streams in northern Borneo (Bukit Pagon catchment, Brunei Darussalam’s highest mountain - 1850 m) using temperate classification models, more specifically, biotopes. Fast flowing biotopes were defined as bedrock runs and cobble riffles whilst the slow flowing biotopes were deposition pools. Macroinvertebrate size structure associated with biotopes, which can influence overall ecological processes, was also investigated. Forty-three macroinvertebrate taxa were recorded during the study; biodiversity was similar between the study streams. There were differences among biotopes with the lowest diversity occurring in fast flowing biotopes (p = 0.05*). Community structure also varied among the biotopes. Cluster analysis of macroinvertebrate abundance revealed an 0.8 dissimilarity between the fast and slow biotopes. Several taxa were found in multiple biotopes, which is likely linked to the occurrence of moss and leaf litter. Macroinvertebrate size structure distribution between the fast and slow biotopes was statistically different. Our findings suggest biotopes may be an appropriate scale to investigate macroinvertebrate biodiversity in tropical streams. Specifically, we found that biotopes had different macroinvertebrate communities and richness. Further research is required to understand the importance of habitat parameters that are not directly related to flow velocities such as moss. These habitats are important as places of refuge, allowing colonisation that would otherwise be inhospitable during flood periods.University of Brunei DarussalamThe International Consortium of Universities for the Study of Biodiversity and the Environment (iCUBE

Radiation content of Conformally flat initial data

We study the radiation of energy and linear momentum emitted to infinity by the headon collision of binary black holes, starting from rest at a finite initial separation, in the extreme mass ratio limit. For these configurations we identify the radiation produced by the initially conformally flat choice of the three geometry. This identification suggests that the radiated energy and momentum of headon collisions will not be dominated by the details of the initial data for evolution of holes from initial proper separations $L_0\geq7M$. For non-headon orbits, where the amount of radiation is orders of magnitude larger, the conformally flat initial data may provide a relative even better approximation.Comment: 4 pages, 4 figure