Green branding: o design gráfico e a gestão de marcas de ONGs ambientalistas

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a competição pelos recursos financeiros disponíveis, utilizados por essas instituições em todo mundo. Para driblar esta concorrência, principalmente entre entidades ambientalistas de pequeno porte, torna-se necessário um diferencial agregado na hora da captação de recursos. Uma proposta eficiente estaria em uma bem elaborada gestão de marca da ONG ambientalista, apoiada principalmente em seus ideais. Desta forma, o estudo aborda uma nova vertente no uso da gestão de marcas ambientalistas, a green branding, além de abordar a participação do design gráfico na promoção de marcas de ONGs localizadas no estado de Santa Catarina envolvidas com ações ambientais. Para isto, o presente estudo foi caracterizado como qualitativo com abordagem descritiva, utilizando-se de duas estratégias metodológicas distintas: pesquisa bibliográfica, que auxiliou na compreensão do universo abordado e seu atual estado; e levantamento das ONGs ambientalistas de Santa Catarina, caracterizada pelo questionamento do público-alvo. Os resultados alcançados, através da literatura consultada, demonstraram que a green branding ainda é pouco conhecida. Este fato levou a discussões sobre sua aplicabilidade através da complementação de conceitos já existentes para a gestão de marca. Para a participação do design gráfico nesta gestão de marcas ambientalistas, foi observado que seu uso pode ser uma ferramenta diferencial na composição de uma imagem corporativa forte. Duas formas apresentadas para colaborarem com este objetivo, estão no desenvolvimento de sua identidade visual, e no uso de metodologias adequadas que envolvem a produção ecologicamente correta dos produtos utilizados na divulgação. Com relação aos resultados obtidos com o questionamento das ONGs ambientalistas de Santa Catarina, foi observado que não há um uso apropriado de uma gestão de marca ou mesmo do design gráfico como ferramenta para a promoção destas instituições. Contudo, foram constatados fatores que favorecem uma mudança deste cenário, o que propicia um campo promissor para a introdução da green branding como metodologia para a gestão de marcas e do uso do design gráfico na promoção de ONGs ambientalistas. Specially from the 90#s on, discussions over environmental subjects started an accentuated growth in the number of entities devoted to this theme (NGOs, projects, programs, commissions, committees, etc.). However, this increment also contributed to intensify the competition for the available funding by these institutions worldwide. To overcome this competition, mainly among small-size environmental organizations, it becomes necessary to stand out when searching for resources. An efficient proposal would consider an especially elaborated brand administration of the environmentalist NGO's, supported by their ideals. In that way, this study approaches a new way in the use of the administration of environmentalist brands, the green branding, besides the role of the graphic design in the promotion of brands from environmentalist NGOs. This way, the present study is characterized as qualitative using a descriptive approach, applying two different methodological strategies: bibliographical research, which helped understanding the universe under study and current state; and the assessment of environmentalist NGOs at the state of Santa Catarina, characterized by the interrogation of the aimed public. The results reached through the available literature, showed that the green branding is still poorly known, leading to discussions over its applicability through the completion of concepts already known for the brand administration. For the participation of the graphic design in this administration of environmentalist brands, it was observed that its use can be a stand out tool in the composition of a strong corporate image. The two ways presented to collaborate with this objective are the development of visual identity and the use of appropriate methodologies which involve the production of ecologically correct products used in publicity. Regarding the results of the studied environmentalist NGOs, it was observed that there is no right use of a brand administration nor even of the graphic design as a tool for the promotion of these institutions. However, some observed factors favor a change of this scenery, that shows a promising field of opportunities for the introduction of the green branding as a methodology for the administration of brands and the use of the graphic design in the promotion of environmentalist NGOs

A gestão de marcas verdes e o design gráfico: o caso das ONGs ambientalistas

Os resultados alcançados, através da literatura consultada, demonstraram que a green branding ainda é pouco conhecida. Este fato levou a discussão sobre sua aplicabilidade através da complementação de conceitos já existentes para a gestão de marca. Foi observado que a o design gráfico, aplicado como parte da estratégia de gestão de marca, pode ser uma ferramenta diferencial na composição de uma imagem corporativa forte. Com relação aos resultados obtidos com o questionamento das ONGs ambientalistas de Santa Catarina, foi observado que não há um uso apropriado de uma gestão de marca ou mesmo do design gráfico como ferramenta para a promoção destas instituições. Contudo, foram constatados fatores que favorecem uma mudança deste cenário, o que propicia um campo promissor para a introdução da green branding como metodologia para a gestão de marcas e do uso do design gráfico na promoção de ONGs ambientalistas

Modelo didático COOL: design, cocriação e resolução de problemas

Mudanças nos paradigmas educacionais têm sido discutidas cada vez com mais ênfase em todo mundo. Um dos principais pontos abordados está em como trabalhar o estímulo do aluno em aprender. Como forma de contribuir para resolução desta questão, é apresentado o modelo didático COOL (Co-creation On Learning). Sua proposta é baseada em metodologias projetuais de Design, fazendo uso de processos cocriativos na resolução de problemas

O GREEN BRANDING NA GESTÃO DE MARCA DE ENTIDADES AMBIENT ALIST AS

A forma com que o homem consome recursos naturais não permite uma reposição por parte do meio ambiente que garanta condições de seu uso pela população atual e suas gerações futuras. Esta preocupação com as questões ambientais ligadas a atividade de consumo da sociedade, inicia uma série de discussões e movimentos preocupados em solucionar as dúvidas levantadas. A partir dos anos noventa, essas discussões provocaram um crescimento de entidades voltadas para temas específicos em torno da proteção ambiental no mundo (ONG ́s, projetos, programas, comissões, comitês etc.), configurando os primeiros movimentos ambientalistas. Porém, o crescimento do número de organizações que se enquadram nesse setor e também à competição pelos recursos financeiros tornam difícil sua captação. Assim, apresenta-se um cenário onde instituições suscetíveis a uma atuação importante para o desenvolvimento da sociedade e meio ambiente, podem vir a encontrar dificuldades financeiras, possibilitando a inviabilização de suas atividades e colocando em risco sua existência. Para driblar esta concorrência, principalmente entre entidades ambientais de pequeno porte, torna-se necessário um diferencial agregado na hora da captação de recursos financeiros. Uma proposta eficiente estaria em uma bem elaborada gestão de marca da entidade ambiental, apoiada principalmente em seus ideais. Desta forma, este estudo propõe contribuir com a literatura direcionada ao processo de criação e gestão de marcas de entidades envolvidas com ações ambientais (Green Branding). Para isto foi aplicada uma metodologia qualitativa com abordagem descritiva e exploratória, utilizando-se da pesquisa bibliográfica como base de discussão

O DESIGN GRÁFICO E O DESENVOLVIMENTO SUSTENTÁVEL

O processo criativo no design levava em conta apenas seu valor “estético”, porem a crescente preocupação mundial com a relação do homem e o meio ambiente, levou a uma busca de soluções orientadas pelo desenvolvimento sustentável, gerando ações que contemplem a economia, a sociedade, a política, a ciência e a tecnologia. Desta forma, o estudo aborda reflexões sobre o trabalho do design no campo do sustentabilidade. Para isto foi aplicada uma metodologia qualitativa com abordagem descritiva e exploratória. Os dados obtidos orientam para a busca de informações sobre o uso adequado de materiais e processos que possam minimizar os impactos da degradação do meio ambiente e contribuir para a sustentabilidade no uso dos recursos naturais

Human Practice. Digital Ecologies. Our Future. : 14. Internationale Tagung Wirtschaftsinformatik (WI 2019) : Tagungsband

Erschienen bei: universi - Universitätsverlag Siegen. - ISBN: 978-3-96182-063-4Aus dem Inhalt: Track 1: Produktion & Cyber-Physische Systeme Requirements and a Meta Model for Exchanging Additive Manufacturing Capacities Service Systems, Smart Service Systems and Cyber- Physical Systems—What’s the difference? Towards a Unified Terminology Developing an Industrial IoT Platform – Trade-off between Horizontal and Vertical Approaches Machine Learning und Complex Event Processing: Effiziente Echtzeitauswertung am Beispiel Smart Factory Sensor retrofit for a coffee machine as condition monitoring and predictive maintenance use case Stakeholder-Analyse zum Einsatz IIoT-basierter Frischeinformationen in der Lebensmittelindustrie Towards a Framework for Predictive Maintenance Strategies in Mechanical Engineering - A Method-Oriented Literature Analysis Development of a matching platform for the requirement-oriented selection of cyber physical systems for SMEs Track 2: Logistic Analytics An Empirical Study of Customers’ Behavioral Intention to Use Ridepooling Services – An Extension of the Technology Acceptance Model Modeling Delay Propagation and Transmission in Railway Networks What is the impact of company specific adjustments on the acceptance and diffusion of logistic standards? Robust Route Planning in Intermodal Urban Traffic Track 3: Unternehmensmodellierung & Informationssystemgestaltung (Enterprise Modelling & Information Systems Design) Work System Modeling Method with Different Levels of Specificity and Rigor for Different Stakeholder Purposes Resolving Inconsistencies in Declarative Process Models based on Culpability Measurement Strategic Analysis in the Realm of Enterprise Modeling – On the Example of Blockchain-Based Initiatives for the Electricity Sector Zwischenbetriebliche Integration in der Möbelbranche: Konfigurationen und Einflussfaktoren Novices’ Quality Perceptions and the Acceptance of Process Modeling Grammars Entwicklung einer Definition für Social Business Objects (SBO) zur Modellierung von Unternehmensinformationen Designing a Reference Model for Digital Product Configurators Terminology for Evolving Design Artifacts Business Role-Object Specification: A Language for Behavior-aware Structural Modeling of Business Objects Generating Smart Glasses-based Information Systems with BPMN4SGA: A BPMN Extension for Smart Glasses Applications Using Blockchain in Peer-to-Peer Carsharing to Build Trust in the Sharing Economy Testing in Big Data: An Architecture Pattern for a Development Environment for Innovative, Integrated and Robust Applications Track 4: Lern- und Wissensmanagement (e-Learning and Knowledge Management) eGovernment Competences revisited – A Literature Review on necessary Competences in a Digitalized Public Sector Say Hello to Your New Automated Tutor – A Structured Literature Review on Pedagogical Conversational Agents Teaching the Digital Transformation of Business Processes: Design of a Simulation Game for Information Systems Education Conceptualizing Immersion for Individual Learning in Virtual Reality Designing a Flipped Classroom Course – a Process Model The Influence of Risk-Taking on Knowledge Exchange and Combination Gamified Feedback durch Avatare im Mobile Learning Alexa, Can You Help Me Solve That Problem? - Understanding the Value of Smart Personal Assistants as Tutors for Complex Problem Tasks Track 5: Data Science & Business Analytics Matching with Bundle Preferences: Tradeoff between Fairness and Truthfulness Applied image recognition: guidelines for using deep learning models in practice Yield Prognosis for the Agrarian Management of Vineyards using Deep Learning for Object Counting Reading Between the Lines of Qualitative Data – How to Detect Hidden Structure Based on Codes Online Auctions with Dual-Threshold Algorithms: An Experimental Study and Practical Evaluation Design Features of Non-Financial Reward Programs for Online Reviews: Evaluation based on Google Maps Data Topic Embeddings – A New Approach to Classify Very Short Documents Based on Predefined Topics Leveraging Unstructured Image Data for Product Quality Improvement Decision Support for Real Estate Investors: Improving Real Estate Valuation with 3D City Models and Points of Interest Knowledge Discovery from CVs: A Topic Modeling Procedure Online Product Descriptions – Boost for your Sales? Entscheidungsunterstützung durch historienbasierte Dienstreihenfolgeplanung mit Pattern A Semi-Automated Approach for Generating Online Review Templates Machine Learning goes Measure Management: Leveraging Anomaly Detection and Parts Search to Improve Product-Cost Optimization Bedeutung von Predictive Analytics für den theoretischen Erkenntnisgewinn in der IS-Forschung Track 6: Digitale Transformation und Dienstleistungen Heuristic Theorizing in Software Development: Deriving Design Principles for Smart Glasses-based Systems Mirroring E-service for Brick and Mortar Retail: An Assessment and Survey Taxonomy of Digital Platforms: A Platform Architecture Perspective Value of Star Players in the Digital Age Local Shopping Platforms – Harnessing Locational Advantages for the Digital Transformation of Local Retail Outlets: A Content Analysis A Socio-Technical Approach to Manage Analytics-as-a-Service – Results of an Action Design Research Project Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units Expectations vs. Reality – Benefits of Smart Services in the Field of Tension between Industry and Science Innovation Networks and Digital Innovation: How Organizations Use Innovation Networks in a Digitized Environment Characterising Social Reading Platforms— A Taxonomy-Based Approach to Structure the Field Less Complex than Expected – What Really Drives IT Consulting Value Modularity Canvas – A Framework for Visualizing Potentials of Service Modularity Towards a Conceptualization of Capabilities for Innovating Business Models in the Industrial Internet of Things A Taxonomy of Barriers to Digital Transformation Ambidexterity in Service Innovation Research: A Systematic Literature Review Design and success factors of an online solution for cross-pillar pension information Track 7: IT-Management und -Strategie A Frugal Support Structure for New Software Implementations in SMEs How to Structure a Company-wide Adoption of Big Data Analytics The Changing Roles of Innovation Actors and Organizational Antecedents in the Digital Age Bewertung des Kundennutzens von Chatbots für den Einsatz im Servicedesk Understanding the Benefits of Agile Software Development in Regulated Environments Are Employees Following the Rules? On the Effectiveness of IT Consumerization Policies Agile and Attached: The Impact of Agile Practices on Agile Team Members’ Affective Organisational Commitment The Complexity Trap – Limits of IT Flexibility for Supporting Organizational Agility in Decentralized Organizations Platform Openness: A Systematic Literature Review and Avenues for Future Research Competence, Fashion and the Case of Blockchain The Digital Platform Otto.de: A Case Study of Growth, Complexity, and Generativity Track 8: eHealth & alternde Gesellschaft Security and Privacy of Personal Health Records in Cloud Computing Environments – An Experimental Exploration of the Impact of Storage Solutions and Data Breaches Patientenintegration durch Pfadsysteme Digitalisierung in der Stressprävention – eine qualitative Interviewstudie zu Nutzenpotenzialen User Dynamics in Mental Health Forums – A Sentiment Analysis Perspective Intent and the Use of Wearables in the Workplace – A Model Development Understanding Patient Pathways in the Context of Integrated Health Care Services - Implications from a Scoping Review Understanding the Habitual Use of Wearable Activity Trackers On the Fit in Fitness Apps: Studying the Interaction of Motivational Affordances and Users’ Goal Orientations in Affecting the Benefits Gained Gamification in Health Behavior Change Support Systems - A Synthesis of Unintended Side Effects Investigating the Influence of Information Incongruity on Trust-Relations within Trilateral Healthcare Settings Track 9: Krisen- und Kontinuitätsmanagement Potentiale von IKT beim Ausfall kritischer Infrastrukturen: Erwartungen, Informationsgewinnung und Mediennutzung der Zivilbevölkerung in Deutschland Fake News Perception in Germany: A Representative Study of People’s Attitudes and Approaches to Counteract Disinformation Analyzing the Potential of Graphical Building Information for Fire Emergency Responses: Findings from a Controlled Experiment Track 10: Human-Computer Interaction Towards a Taxonomy of Platforms for Conversational Agent Design Measuring Service Encounter Satisfaction with Customer Service Chatbots using Sentiment Analysis Self-Tracking and Gamification: Analyzing the Interplay of Motivations, Usage and Motivation Fulfillment Erfolgsfaktoren von Augmented-Reality-Applikationen: Analyse von Nutzerrezensionen mit dem Review-Mining-Verfahren Designing Dynamic Decision Support for Electronic Requirements Negotiations Who is Stressed by Using ICTs? A Qualitative Comparison Analysis with the Big Five Personality Traits to Understand Technostress Walking the Middle Path: How Medium Trade-Off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents Theory-Based Affordances of Utilitarian, Hedonic and Dual-Purposed Technologies: A Literature Review Eliciting Customer Preferences for Shopping Companion Apps: A Service Quality Approach The Role of Early User Participation in Discovering Software – A Case Study from the Context of Smart Glasses The Fluidity of the Self-Concept as a Framework to Explain the Motivation to Play Video Games Heart over Heels? An Empirical Analysis of the Relationship between Emotions and Review Helpfulness for Experience and Credence Goods Track 11: Information Security and Information Privacy Unfolding Concerns about Augmented Reality Technologies: A Qualitative Analysis of User Perceptions To (Psychologically) Own Data is to Protect Data: How Psychological Ownership Determines Protective Behavior in a Work and Private Context Understanding Data Protection Regulations from a Data Management Perspective: A Capability-Based Approach to EU-GDPR On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market What is Your Selfie Worth? A Field Study on Individuals’ Valuation of Personal Data Justification of Mass Surveillance: A Quantitative Study An Exploratory Study of Risk Perception for Data Disclosure to a Network of Firms Track 12: Umweltinformatik und nachhaltiges Wirtschaften Kommunikationsfäden im Nadelöhr – Fachliche Prozessmodellierung der Nachhaltigkeitskommunikation am Kapitalmarkt Potentiale und Herausforderungen der Materialflusskostenrechnung Computing Incentives for User-Based Relocation in Carsharing Sustainability’s Coming Home: Preliminary Design Principles for the Sustainable Smart District Substitution of hazardous chemical substances using Deep Learning and t-SNE A Hierarchy of DSMLs in Support of Product Life-Cycle Assessment A Survey of Smart Energy Services for Private Households Door-to-Door Mobility Integrators as Keystone Organizations of Smart Ecosystems: Resources and Value Co-Creation – A Literature Review Ein Entscheidungsunterstützungssystem zur ökonomischen Bewertung von Mieterstrom auf Basis der Clusteranalyse Discovering Blockchain for Sustainable Product-Service Systems to enhance the Circular Economy Digitale Rückverfolgbarkeit von Lebensmitteln: Eine verbraucherinformatische Studie Umweltbewusstsein durch audiovisuelles Content Marketing? Eine experimentelle Untersuchung zur Konsumentenbewertung nachhaltiger Smartphones Towards Predictive Energy Management in Information Systems: A Research Proposal A Web Browser-Based Application for Processing and Analyzing Material Flow Models using the MFCA Methodology Track 13: Digital Work - Social, mobile, smart On Conversational Agents in Information Systems Research: Analyzing the Past to Guide Future Work The Potential of Augmented Reality for Improving Occupational First Aid Prevent a Vicious Circle! The Role of Organizational IT-Capability in Attracting IT-affine Applicants Good, Bad, or Both? Conceptualization and Measurement of Ambivalent User Attitudes Towards AI A Case Study on Cross-Hierarchical Communication in Digital Work Environments ‘Show Me Your People Skills’ - Employing CEO Branding for Corporate Reputation Management in Social Media A Multiorganisational Study of the Drivers and Barriers of Enterprise Collaboration Systems-Enabled Change The More the Merrier? The Effect of Size of Core Team Subgroups on Success of Open Source Projects The Impact of Anthropomorphic and Functional Chatbot Design Features in Enterprise Collaboration Systems on User Acceptance Digital Feedback for Digital Work? Affordances and Constraints of a Feedback App at InsurCorp The Effect of Marker-less Augmented Reality on Task and Learning Performance Antecedents for Cyberloafing – A Literature Review Internal Crowd Work as a Source of Empowerment - An Empirical Analysis of the Perception of Employees in a Crowdtesting Project Track 14: Geschäftsmodelle und digitales Unternehmertum Dividing the ICO Jungle: Extracting and Evaluating Design Archetypes Capturing Value from Data: Exploring Factors Influencing Revenue Model Design for Data-Driven Services Understanding the Role of Data for Innovating Business Models: A System Dynamics Perspective Business Model Innovation and Stakeholder: Exploring Mechanisms and Outcomes of Value Creation and Destruction Business Models for Internet of Things Platforms: Empirical Development of a Taxonomy and Archetypes Revitalizing established Industrial Companies: State of the Art and Success Principles of Digital Corporate Incubators When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies Special Track 1: Student Track Investigating Personalized Price Discrimination of Textile-, Electronics- and General Stores in German Online Retail From Facets to a Universal Definition – An Analysis of IoT Usage in Retail Is the Technostress Creators Inventory Still an Up-To-Date Measurement Instrument? Results of a Large-Scale Interview Study Application of Media Synchronicity Theory to Creative Tasks in Virtual Teams Using the Example of Design Thinking TrustyTweet: An Indicator-based Browser-Plugin to Assist Users in Dealing with Fake News on Twitter Application of Process Mining Techniques to Support Maintenance-Related Objectives How Voice Can Change Customer Satisfaction: A Comparative Analysis between E-Commerce and Voice Commerce Business Process Compliance and Blockchain: How Does the Ethereum Blockchain Address Challenges of Business Process Compliance? Improving Business Model Configuration through a Question-based Approach The Influence of Situational Factors and Gamification on Intrinsic Motivation and Learning Evaluation von ITSM-Tools für Integration und Management von Cloud-Diensten am Beispiel von ServiceNow How Software Promotes the Integration of Sustainability in Business Process Management Criteria Catalog for Industrial IoT Platforms from the Perspective of the Machine Tool Industry Special Track 3: Demos & Prototyping Privacy-friendly User Location Tracking with Smart Devices: The BeaT Prototype Application-oriented robotics in nursing homes Augmented Reality for Set-up Processe Mixed Reality for supporting Remote-Meetings Gamification zur Motivationssteigerung von Werkern bei der Betriebsdatenerfassung Automatically Extracting and Analyzing Customer Needs from Twitter: A “Needmining” Prototype GaNEsHA: Opportunities for Sustainable Transportation in Smart Cities TUCANA: A platform for using local processing power of edge devices for building data-driven services Demonstrator zur Beschreibung und Visualisierung einer kritischen Infrastruktur Entwicklung einer alltagsnahen persuasiven App zur Bewegungsmotivation für ältere Nutzerinnen und Nutzer A browser-based modeling tool for studying the learning of conceptual modeling based on a multi-modal data collection approach Exergames & Dementia: An interactive System for People with Dementia and their Care-Network Workshops Workshop Ethics and Morality in Business Informatics (Workshop Ethik und Moral in der Wirtschaftsinformatik – EMoWI’19) Model-Based Compliance in Information Systems - Foundations, Case Description and Data Set of the MobIS-Challenge for Students and Doctoral Candidates Report of the Workshop on Concepts and Methods of Identifying Digital Potentials in Information Management Control of Systemic Risks in Global Networks - A Grand Challenge to Information Systems Research Die Mitarbeiter von morgen - Kompetenzen künftiger Mitarbeiter im Bereich Business Analytics Digitaler Konsum: Herausforderungen und Chancen der Verbraucherinformati

Co-creation on learning model (COOL): design, resolução de problemas e cocriação aplicados à educação superior

Tese (doutorado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design, Florianópolis, 2018.Atualmente, mudanças nos paradigmas educacionais têm sidodiscutidas cada vez com mais ênfase em todo mundo. Um dosprincipais pontos abordados está em como trabalhar o estímulo doaluno em aprender e, além disso, utilizar este conhecimento naresolução de problemas de forma criativa. O que se observa é adefinição de modelos de ensino e aprendizagem direcionados àeducação infantil que proporcionam o estímulo da criatividade. Contudo,existe uma carência de abordagens aplicadas ao ensino superior. Umaforma de trilhar este formato educacional está em uma proposta deensino que use o Design, cocriação e resolução de problemas,direcionados ao ensino superior. Com este objetivo, o presente estudoapresenta a descrição e avaliação de um modelo de mediação didática,baseado em metodologias projetuais de Design, e que faça uso deprocessos cocriativos na resolução de problemas, poderia contribuircomo modelo didático aos docentes do ensino superior. Para alcançareste propósito o estudo baseou-se na combinação da análise demetodologias, ferramentas e técnicas aplicadas à área do Design, daeducação e da resolução de problemas. Além disso, foram identificadasinformações, por meio da indagação a docentes, a respeito deproblemas nos processos de ensino na educação superior. Estasinformações foram utilizadas para auxiliar na definição de um modelo deensino e aprendizagem, cerne deste estudo. Como resultado foipossível configurá-lo por meio de quatro momentos , definidos em:Cognição, Problema, Recognição e Solução, bem como representá-lovisualmente para melhor compreensão da sua abordagem. Além disso,para auxiliar na sua divulgação, a proposta foi nomeada como CocreationOn Learning Model , ou pelo seu acrônimo COOL .Posteriormente, o modelo proposto foi apresentado a professores doscursos de Design e de exatas de algumas instituições de ensinosuperior do estado de Santa Catarina. Com isso, foi possível ajustá-la eavaliá-la como um modelo de intermediação didática aplicável. Ao final,a proposta foi utilizada em duas disciplinas distintas ministradas peloautor, exemplificando sua flexibilidade de aplicação em atividades deresolução de problema de diferentes cargas horárias. Os resultadosobtidos evidenciam a viabilidade do uso de metodologias projetuais doDesign, associadas a processos cocriativos, para a formulação de ummodelo de intermediação didática direcionada aos docentes do ensinosuperior.Abstract : Changes in educational paradigms have been discussed with increasing emphasis. One of the main points addressed is how to work the student's stimulus in learning and, in addition, use this knowledge in solving problems in a creative way. What is observed is the definition of teaching and learning methods directed to early childhood education that provide the stimulus of creativity. However, there is a lack of models applied to higher education. One way to track this educational format is in a teaching proposal that uses Design, co-creation, and problem solving. With this objective, the present study describe and verified if a proposal of teaching and learning, based on Design methodologies, and that makes use of co-creative processes in the resolution of problems, could contribute as didactic model to the teachers of higher education. To achieve this purpose, the study was based on a combination of methodologies, tools and techniques applied to Design, education and problem solving. In addition, information was collected, through the questioning of teachers, about problems in the teaching process in higher education. This information was used to help in the definition of the teaching and learning proposal. As a result, it was possible to configure it through four "moments", defined in: Cognition, Problem, Re-cognition and Solution, as well as representing it visually for a better understanding of its approach. In addition, to aid in its dissemination, the proposal was named as "Co-creation On Learning" model, or by its acronym "COOL". Subsequently, the model proposal was presented to the teachers of the courses of Design and exact of some institutions of superior education in the state of Santa Catarina. With this, it was possible to adjust and validate it as an applicable didactic model. At the end, the proposal was used in two different disciplines taught by the author, exemplifying its flexibility of application in problem solving activities. The results obtained attest to the feasibility of the use of Design methods, associated to co-creative processes, for the formulation of a didactic model directed to higher education teachers

Green branding

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a competição pelos recursos financeiros disponíveis, utilizados por essas instituições em todo mundo. Para driblar esta concorrência, principalmente entre entidades ambientalistas de pequeno porte, torna-se necessário um diferencial agregado na hora da captação de recursos. Uma proposta eficiente estaria em uma bem elaborada gestão de marca da ONG ambientalista, apoiada principalmente em seus ideais. Desta forma, o estudo aborda uma nova vertente no uso da gestão de marcas ambientalistas, a green branding, além de abordar a participação do design gráfico na promoção de marcas de ONGs localizadas no estado de Santa Catarina envolvidas com ações ambientais. Para isto, o presente estudo foi caracterizado como qualitativo com abordagem descritiva, utilizando-se de duas estratégias metodológicas distintas: pesquisa bibliográfica, que auxiliou na compreensão do universo abordado e seu atual estado; e levantamento das ONGs ambientalistas de Santa Catarina, caracterizada pelo questionamento do público-alvo. Os resultados alcançados, através da literatura consultada, demonstraram que a green branding ainda é pouco conhecida. Este fato levou a discussões sobre sua aplicabilidade através da complementação de conceitos já existentes para a gestão de marca. Para a participação do design gráfico nesta gestão de marcas ambientalistas, foi observado que seu uso pode ser uma ferramenta diferencial na composição de uma imagem corporativa forte. Duas formas apresentadas para colaborarem com este objetivo, estão no desenvolvimento de sua identidade visual, e no uso de metodologias adequadas que envolvem a produção ecologicamente correta dos produtos utilizados na divulgação. Com relação aos resultados obtidos com o questionamento das ONGs ambientalistas de Santa Catarina, foi observado que não há um uso apropriado de uma gestão de marca ou mesmo do design gráfico como ferramenta para a promoção destas instituições. Contudo, foram constatados fatores que favorecem uma mudança deste cenário, o que propicia um campo promissor para a introdução da green branding como metodologia para a gestão de marcas e do uso do design gráfico na promoção de ONGs ambientalistas. Specially from the 90#s on, discussions over environmental subjects started an accentuated growth in the number of entities devoted to this theme (NGOs, projects, programs, commissions, committees, etc.). However, this increment also contributed to intensify the competition for the available funding by these institutions worldwide. To overcome this competition, mainly among small-size environmental organizations, it becomes necessary to stand out when searching for resources. An efficient proposal would consider an especially elaborated brand administration of the environmentalist NGO's, supported by their ideals. In that way, this study approaches a new way in the use of the administration of environmentalist brands, the green branding, besides the role of the graphic design in the promotion of brands from environmentalist NGOs. This way, the present study is characterized as qualitative using a descriptive approach, applying two different methodological strategies: bibliographical research, which helped understanding the universe under study and current state; and the assessment of environmentalist NGOs at the state of Santa Catarina, characterized by the interrogation of the aimed public. The results reached through the available literature, showed that the green branding is still poorly known, leading to discussions over its applicability through the completion of concepts already known for the brand administration. For the participation of the graphic design in this administration of environmentalist brands, it was observed that its use can be a stand out tool in the composition of a strong corporate image. The two ways presented to collaborate with this objective are the development of visual identity and the use of appropriate methodologies which involve the production of ecologically correct products used in publicity. Regarding the results of the studied environmentalist NGOs, it was observed that there is no right use of a brand administration nor even of the graphic design as a tool for the promotion of these institutions. However, some observed factors favor a change of this scenery, that shows a promising field of opportunities for the introduction of the green branding as a methodology for the administration of brands and the use of the graphic design in the promotion of environmentalist NGOs

Graphic Design Promoting the environmentally sustainable actions of the coal industry of Santa Catarina

The disclosure from the environmentally sustainable actions is important for the exploration of strategic ways adopted for industries, promoting your feature. Actually, ecology becomes a product who ́s can define the success from a organization, depending of yours investments in projects. The actual research aims to realize the survey of means of dissemination from the environmentally sustainable actions developed by Santa Catarina coals, relating his importance and how the graphic design can contribute to the development of this material. The present study is classified like applied nature, qualitative and descriptive, making use of bibliographic basis and survey, making use from LOD methodology, having some adjustments to better meet the need of the research. The data collected, indicate a shortage on the dissemination of socio-environmental actions

Seasonal Variation in the Abundance of Seabirds in Areas of Mariculture

Mariculture has emerged as a complementary income for small fishermen along the coast of the state of Santa Catarina, Brazil, causing significant alterations in the coastal landscape and creating a new substratum seabirds. From March 1998 to February 1999, 48 censuses were carried out at four sample times, registering an average annual occurrence of 4448.7 birds, distributed among five seabird species. Laridae dominated in diversity and abundance, contributing with 98.1% of the birds recorded. The number of birds per float varied depending on the time of day and season of the year, showing an average of 2.09/1. Seabirds use the mariculture area as a place to rest, to clean their feathers and to overnight