When does a referent problem affect willingness to pay for a public good?

In two studies we examined the willingness to support action to remedy a public problem. In Study 1 people were asked whether they would financially contribute to solution of a public problem. In Study 2, people were asked whether they would sign a petition to support a public action. The aim was to test whether the willingness to support solution of a public problem is affected by the type of problem that is used as the referent. We hypothesized that the willingness to support a public action is lower when evaluated in the context of a high - as opposed to a low - importance referent problem (importance contrast effect). We also hypothesized that the importance contrast effect is tied to the perceived relatedness between the target and referent problems. The importance contrast effect should be found only when the two problems relate to different category domains. The findings bear out this prediction.Willingness to support, joint evaluation, referent problem, category-bound thinking.

Individual differences in competent consumer choice: the role of cognitive reflection and numeracy skills

In this paper, we investigate whether cognitive reflection and numeracy skills affect the quality of the consumers’ decision-making process in a purchase decision context. In a first (field) experiment, an identical product was on sale in two shops with different initial prices and discounts. One of the two deals was better than the other and the consumers were asked to choose the best one and to describe which arithmetic operations they used to solve the problem; then they were asked to complete the numeracy scale (Lipkus et al., 2001). The choice procedures used by the consumers were classified as complete decision approach when all the arithmetic operations needed to solve the problem were computed, and as partial decision approach when only some operations were computed. A mediation model shows that higher numeracy is associated with use of the complete decision approach. In turn, this approach is positively associated with the quality of the purchase decision. Given that these findings highlight the importance of the decision processes, in a second (laboratory) experiment we used a supplementary method to study the type of information search used by the participants: eye-tracking. In this experiment the participants were presented with decision problems similar to those used in experiment 1 and they completed the Lipkus numeracy scale and the Cognitive Reflection Test (CRT), (Frederick, 2005). Participants with a high CRT score chose the best deal more frequently, and showed a more profound and detailed information search pattern compared to participants with a low CRT score. Overall, results indicate that higher levels of cognitive reflection and numeracy skills predict the use of a more thorough decision process (measured with two different techniques: retrospective verbal reports and eye movements). In both experiments the decision process is a crucial factor which greatly affects the quality of the purchase decision

Trust and attitude in consumer food choices under risk

In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER et al. (1995) was tested for two types of food: salmon and chicken. The final model for salmon shows that trust is significantly determined by perceived competence, perceived shared values, truthfulness of information and the experiential attitude (the feeling that consuming salmon is positive), but trust has no impact on behavioural intentions. Consumer preferences seem to be determined by a positive experiential attitude and the perception that breeders, sellers and institutions have values similar to those of the consumer. The model for chicken gave very similar results.trust, trust antecedents, attitude, food scare, purchase intention, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Risk and Uncertainty,

Does cognitive reflection predict attentional control in visual tasks?

The cognitive reflection test (CRT) measures the ability to suppress an intuitive, but incorrect, answer that easily comes to mind. The relationship between the CRT and different cognitive biases has been widely studied. However, whether cognitive reflection is related to attentional control is less well studied. The aim of this paper is to investigate whether the inhibitory component of the CRT, measured by the number of non-intuitive answers of the CRT (Inhibitory Control Score), is related to the control of visual attention in visual tasks that involve overriding a bias in what to attend: an anti-saccade task and a visual search task. To test this possibility, we analyzed whether the CRT-Inhibitory Control Score (CRT-ICS) predicted attention allocation in each task. We compared the relationship between the CRT-ICS to two other potential predictors of attentional control: numeracy and visual working memory (VWM). Participants who scored lower on the CRT-ICS made more errors in the “look-away” trials in the anti-saccade task. Participants who scored higher on the CRT-ICS looked more often towards more informative color subsets in the visual search task. However, when controlling for numeracy and visual working memory, CRT-ICS scores were only related to the control of visual attention in the anti-saccade task

Analisi di movimenti oculari nella risoluzione di problemi commerciali

Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento

Gioco d'azzardo patologico: Monitoraggio e prevenzione in Trentino

La ricerca presenta i risultati di pi\uf9 studi sul fenomeno del gioco d'azzardo patologico. Nel volume \ue8 contenuta anche un'analisi delle misure di prevenzione e di trattamento adottate per prevenire e contenere il fenomeno del gioco d'azzardo patologico

Cognitive traps in individual and organizational behavior: some empirical evidence

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