Reciprocities or Incentives? : Understanding Privacy Intrusion Perspectives and Sharing Behaviors

The importance and perception of privacy varies from one context to the other. However, everyone values his or her privacy to a certain extent. The subjectivity of that value, attitudes, and behaviors would depend on different entangling factors. It is important to understand the motivation that influences human behavior, whether to protect or share their information. In this paper, we aim at understanding the boundaries of privacy, factors influencing information sharing behavior including experiences (reciprocities of privacy), and efforts taken to protect one’s data. We collected data using quantitative (survey/quiz) and qualitative means (focus groups). In the survey/quiz, our results showed that intrusion experience and awareness have a significant correlation between sharing of data. Furthermore, our focus groups results yielded details on influencing factors for privacy reciprocities and tradeoffs. We discuss our results in terms of privacy incentives and factors influencing the sharing behavior of their information. Finally, we highlight the complexity of behavior where intrinsic and extrinsic motivations could clash and result in a dilemma such as the privacy paradox phenomenon. © 2019, Springer Nature Switzerland AG