44 research outputs found

    Regional identity and the politics of belonging in the consumption of Zimbabwe's vernacular tabloid newspaper, uMthunywa in Bulawayo

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    This paper is a qualitative study of the consumption of uMthunywa, a Zimbabwean state-controlled tabloid newspaper. It focuses on its Bulawayo readers who constitute the bulk of the paper’s readership and particularly explores the meanings and relevance of its content to their everyday lives. The study establishes that the paper constitutes a forceful alternative mediated sphere that cements a regional identity and accommodates feelings of belonging among a readership that feels disenfranchised and neglected by the ‘power bloc’. The newspaper has (re)kindled a relationship with readers through its use of the vernacular language, isiNdebele and the coverage of community issues that resonate with the readers’ everyday lives

    Syntheses of 1,3-Diazaphenothiazines. 1

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    Investigating the Popularity of the Zimbabwean Tabloid Newspaper uMthunywa

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    While the tabloid press in Africa has often been criticized for undermining the normative functions of journalism and depoliticizing readers, there has been little attempt to theorize the reasons for its rapid growth in popularity. Drawing on qualitative research methods, principally qualitative content analysis and indepth interviews, with Bulawayo readers of the Zimbabwean vernacular (isiNdebele) tabloid newspaper uMthunywa, this article argues that such media can serve an important journalistic and cultural role. In particular, as this article will demonstrate, they can provide politically and economically marginalized readers with an alternative public space or sphere in which to articulate issues pertinent to their lived social, political, and economic realities

    Oreos, Topdeck and Eminem: Hybrid identities and global media flows

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    The slang terms Oreo (someone who looks black but acts white) and Topdeck (someone who looks white but acts black) draw on the language of popular culture to signify racial hybridity, superseding slurs such as 'black honkie' and 'wigger'. Using the terms Oreo and Topdeck to frame the analysis, this article investigates how identity politics finds expression in language, youth media and popular culture. It questions how global media flows affect conceptions of black masculinity by contrasting cinematic representations of African-Americans and black Africans in Shaft and the South African film Hijack Stories, and by examining class, ethnicity and rap culture in 8 Mile. I argue that, as South African media culture reflexively reworks messages about black identities, it produces terminology and texts that neither simply reinforce nor resist racial stereotypes, but legitimate the diversification of blackness by making cultural transition and difference visible
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