Instabrand courtside: a content analysis of marketing strategies by food and beverage brands during the 2021 Australian Open tennis tournament.

OBJECTIVE: To examine the marketing techniques food and beverage brands use on Instagram, as part of their sport sponsorship strategy. METHODS: We conducted a qualitative content analysis of 31 Instagram accounts during the 2021 Australian Open tennis tournament. Branded food and beverage posts with tennis-linked content were coded based on an initial screening and previously published frameworks. RESULTS: Of the 152 included posts, 92% were made by food and beverage companies that were official 'partners' of the Australian Open. Products in posts were mostly discretionary foods and alcohol. The most frequently used strategies were 'Engagement' (89%) and 'Branding' (80%) and nearly half (45%) of alcohol posts invited direct consumption of their product. CONCLUSIONS: The powerful combination of sport and social media are utilised by brands to interact and build relationship with consumers while promoting the consumption of alcohol and discretionary foods - products which impede rather than promote health. The indirect marketing techniques favoured by brands make this form of advertising difficult to identify and control. IMPLICATIONS FOR PUBLIC HEALTH: These results highlight the need for counter-marketing, policy and regulatory actions to remove unhealthy food and alcohol from sport and reorient sponsorship of sporting events towards products that promote health

NGC 3603 - a Local Template for Massive Young Clusters

We present a study of the star cluster associated with the massive Galactic HII region NGC3603 based on near-IR broad-- and narrowband observations taken with ISAAC/VLT under excellent seeing conditions (<0.4''). We discuss color-color diagrams and address the impact of the high UV flux on the disk evolution of the low-mass stars.Comment: 3 pages, 3 figures. To appear in the Proceedings of IAU Symposium 207 "Extragalactic Star Clusters", eds. E. Grebel, D. Geisler and D. Minitt

Measurement of calcium isotopes (δ44Ca) using a multicollector TIMS technique

We propose a new“multicollector technique” for the thermal ionization mass spectrometer (TIMS) measurement of calcium (Ca) isotope ratios improving average internal statistical uncertainty of the 44Ca/40Ca measurements by a factor of 2–4 and average sample throughput relative to the commonly used “peak jumping method” by a factor of 3. Isobaric interferences with potassium (40K+) and titanium (48Ti+) or positively charged molecules like 24Mg19F+, 25Mg19F+, 24Mg16O+ and 27Al16O+ can either be corrected or are negligible. Similar, peak shape defects introduced by the large dispersion of the whole Ca isotope mass range from 40–48 atomic mass units (amu) do not influence Ca-isotope ratios. We use a 43Ca/48Ca double spike with an iterative double spike correction algorithm for precise isotope measurement

Mitigating optical losses in crystalline silicon thin film solar cells on glass

Liquid phase crystallized silicon thin film solar cells on glass provide efficiencies up to 14.2 . While open circuit voltage and fill factor are already comparable to wafer based devices, short circuit current density is reduced due to incomplete light absorption. This paper analyzes the losses of current device designs in experiment and one dimensional simulations, revealing the low absorber thickness of 15 20 amp; 956;m as well as the planar glass silicon interface as the main cause of non absorption. Interface textures, in particular a sinusoidal texture and a smooth anti reflective three dimensional SMART texture, are discussed concerning their potential to mitigate these losses, allowing to reduce losses at the glass silicon interface by at least 40 relative. Taking the electronic interface quality into account, the SMART texture is identified as the most promising texture for light management in liquid phase crystallized silicon thin film solar cells on glas

Improved Light Management in Crystalline Silicon Thin Film Solar Cells by Advanced Nano Texture Fabrication

We present a texturing method for liquid phase crystallized silicon thin film solar cells enabling a maximum achievable short circuit current density of 36.5mA cm 2 due to optimized light management compared to current textured device

Tailoring nano textures for optimized light in coupling in liquid phase crystallized silicon thin film solar cells

Thin film solar cells based on liquid phase crystallized silicon LPC Si with 8 20 m thick absorber layers demand for advanced light management to achieve high photocurrent densities. Open circuit voltages Voc gt;600 mV underline the high silicon material quality of LPC silicon thin films on nano textured glass superstrates. We present a 500 nm pitched sinusoidal nano texture which outperforms larger pitched gratings with respect to light in coupling at the buried glass silicon interface. In the wavelength range of interest reflection of incident light is minimized to values close to 4 , which is the reflection at the sun facing air glass interface. Further, the electronic material quality of sinusoidally textured devices is analyzed on basis of a comparison of maximum achieved open circuit voltages on different texture types. The Voc on sinusoidally textured glass superstrates could be raised to 630 mV by changing the interlayer deposition method from a PVD to a PECVD process. Thus, we are able to unify high optical and electronic properties of silicon absorber layers on sinusoidal textured glass substrates. These results constitute a crucial step towards fully exploiting the optical potential of LPC silicon thin film solar cell

Imprinted Nanostructures for Light Management in Crystalline Silicon Thin Film Solar Cells on Glass

We present various imprinted nanostructures for light management in liquid phase crystallized silicon thin film solar cells enabling both, increased jsc by enhanced absorption and excellent electronic material quality with Voc values above 640 m