Manufacturing and Supply Chain Flexibility: Building an Integrative Conceptual Model Through Systematic Literature Review and Bibliometric Analysis

The purpose of this study is twofold: first, to establish the current themes on the topic of manufacturing and supply chain flexibility (MSCF), assess their level of maturity in relation to each other, identify the emerging ones and reflect on how they can inform each other, and second, to develop a conceptual model of MSCF that links different themes connect and highlight future research opportunities. The study builds on a sample of 222 articles published from 1996 to 2018 in international, peer-reviewed journals. The analysis of the sample involves two complementary approaches: the co-word technique to identify the thematic clusters as well as their relative standing and a critical reflection on the papers to explain the intellectual content of these thematic clusters. The results of the co-word analysis show that MSCF is a dynamic topic with a rich and complex structure that comprises five thematic clusters. The value chain, capability and volatility clusters showed research topics that were taking a central role in the discussion on MSCF but were not mature yet. The SC purchasing practices and SC planning clusters involved work that was more focused and could be considered more mature. These clusters were then integrated in a framework that built on the competence–capability perspective and identified the major structural and infrastructural elements of MSCF as well as its antecedents and consequences. This paper proposes an integrative framework helping managers keep track the various decisions they need to make to increase flexibility from the viewpoint of the entire value chain

Pricing and sourcing strategies for competing retailers in supply chains under disruption risk

Supply disruption has become a critical concern for businesses around the world. The extant literature has dealt mainly with the sourcing decision for a price-taking retailer. In this paper, we study how a retailer can use pricing decisions along with sourcing strategies under disruption risk while competing against another retailer with a more reliable supply chain. The retailer uses two decision levers namely, price adjustment, and split of order between reliable but expensive supplier and/or cheap but unreliable supplier to compete in the end market. Our analyses show that the competitive dynamics is shaped by the cost structure of the players, relative market potential and disruption risk. We find that the retailer focuses on reliable supplies with less price adjustment when it enjoys procurement cost advantage and higher market potential. On the other hand, as the procurement cost advantage and market potential shifts to the competitor; the retailer opts for cheaper but risky supplies and relies on drastic price adjustments. These results have important managerial implications and provide critical guidelines for retailers involved in pricing and sourcing decisions under the threat of supply disruptions. © 2017 Elsevier B.V

Manufacturer driven strategic coordination as a response to “showrooming”

“Showrooming”, a practice where consumers visit a brick-and-mortar store to examine and research a product before buying it online, is being increasingly observed in recent times. This not only adversely affects the physical store but also the manufacturer in the long run. Showrooming leads to reduced sales efforts on the part of the brick-and-mortar retailer which leads to a decline in showcasing of the product to consumers. This affects the overall demand for the product in the market. In this paper, we analyze the effect of wholesale prices set by the manufacturer on the retail prices of the products in a multi-channel environment affected by showrooming. To combat the adverse impact of showrooming, we further investigate the feasibility of a manufacturer-driven alliance with the brick-and-mortar retailer so that it expends adequate sales effort that leads to higher demand and a dedicated consumer base. We derive a three-parameter contract that can coordinate the channel and arrive at a win-win situation for the manufacturer and the brick-and-mortar retailer. Our analysis shows that the contract is more beneficial for a brick-and-mortar retailer with lower relative market potential. Additionally, we find that the contract brings down the retail price of the product which benefits the end consumers. © 2020 Elsevier B.V

A game theoretic analysis of multichannel retail in the context of “showrooming”

“Showrooming” as a market phenomenon in multichannel retailing has grown in importance over the last few years. Consumers nowadays use the brick-and-mortar store to research about a product before purchasing it online. This leads to the offline stores being converted into showrooms for the online retailers. Therefore, popular notion suggests that showrooming should benefit the online retailer. In this paper, our objective is to analyze multichannel retailing under showrooming and determine the veracity of the popularly held belief. We develop a series of game theoretic models that involve a traditional retailer and an online retailer under showrooming. We determine optimal pricing strategies for each player and also the sales effort expended by the traditional retailer based on the interplay of “power” dynamics, market potential and the impact of showrooming. Our results indicate that profit for the traditional as well as the online retailer decreases with rising levels of showrooming. Hence, high levels of showrooming are not beneficial from the perspective of the online retailer. Thus, contrary to popular intuition, lessening of showrooming benefits not only the traditional retailer but also the online retailer. Nevertheless, from the consumer's point of view showrooming is beneficial as it leads to overall reduction in retail prices. We also analyze the viability of a click-and-mortar model as a strategy of the traditional retailer to counter the threat of showrooming. © 2017 Elsevier B.V