Active audience?: interaction of young people with television and online video content

This article examines the different ways of interaction that young people have with television and online video content. Inspired by Van Dijck’s argument (2009), that there is a misleading assumption to define the audience in terms of passive recipients related to old media (e.g. television) and active participants who are internet users, the aim of this study is, firstly, to analyze if there are differences related to the type of medium; and, secondly, to examine if it is possible to develop an audience interaction typology in relation to television and to video content. The study presents the most significant statistical results of a survey of 475 students conducted at Mondragon University. After carrying out a factorial analysis, two multiple generalized linear regressions and a cluster analysis, our results show that it is statistically impossible to describe the audience’s attitude as a dichotomy between passive television viewers and active internet users. Likewise, it is not possible to develop an audience interaction typology in relation to television and to video content. The results rather show a multifarious profile of activity patterns related to specific contents and interactive practices on the Web. This study illustrates the complexity of content, context and audience practices in the new media environment

Youth interaction with television and online video content in the digital age

This article examines the relationship of university students with television and online video content. Convergence processes in many areas during the digital age have significantly changed both audiovisual content consumption patterns and the content on offer itself. In addition, Web 2.0 has made it possible for interaction to go beyond mere consumption. The purpose of this research study was to ascertain what kind of interaction takes place between young people and audiovisual content. The categories analyzed are watch, share and create, with a focus on students’ everyday life. A mixed-method approach was used across a sample of 475 students from Mondragon University. Our main finding is that, although young people have the resources necessary to interact with media, this condition is not sufficient to favor behaviors that are more active. Young people show different practices and attitudes depending on the individual, the content, and the context but, in general, the interactive patterns that they have with television and online video content have more links with the mass communication paradigm than with the new communicative paradigm that arose in the Web 2.0 era

Consumo de series de televisión de los adolescentes en la era de la digitalización audiovisual: prácticas y motivaciones

El presente artículo tiene como objetivo analizar los patrones de consumo audiovisual de los adolescentes de entre 12 y 16 años, haciendo especial hincapié en los contenidos de ficción televisiva. Con el fin de entender el rol de las series de televisión en la era de la digitalización audiovisual, se han analizado las preferencias audiovisuales de estos adolescentes y sus motivaciones, así como sus prácticas alrededor de estos contenidos. En esta investigación se exponen datos cuantitativos y cualitativos recogidos en 2011, años posteriores al apagón analógico de la televisión y que marcan el comienzo de una nueva era audiovisual con nuevas particularidades en la producción, emisión y consumo de contenidos audiovisuales. Se analizan los cuestionarios de 852 adolescentes, así como 26 entrevistas en profundidad y 16 perfiles de la red social Tuenti, con el fin de radiografiar los usos que los jóvenes realizan alrededor de las series de televisión. Los resultados demuestran que, aunque el consumo de contenidos de ficción está estrechamente relacionado con prácticas tradicionales de consumo televisivo, han surgido nuevas expresiones y experiencias a través de Internet.This article aims to analyze the audiovisual consumption patterns of 12 to 16 year-old adolescents, with particular emphasis on the television fiction contents. In order to understand the role of television series in the era of audiovisual digitization, we have analyzed the preferences, motivations and practices of the adolescents. The study presents quantitative and qualitative data collected in 2011, two years after the digital switchover of television at the study area. This period is considered as the beginning of the digital era, and is characterized by new ways of audiovisual production, transmission and consumption, which have been considered. Questionnaires filled by 852 adolescents, as well as 26 interviews and 16 social network profiles, have been analyzed. The results showed that although consumption of fiction content is closely related to traditional television consumption practices, new expressions and experiences have arisen through the Internet

Active audience?: interaction of young people with television and online video content

This article examines the different ways of interaction that young people have with television and online video content. Inspired by Van Dijck’s argument (2009), that there is a misleading assumption to define the audience in terms of passive recipients related to old media (e.g. television) and active participants who are internet users, the aim of this study is, firstly, to analyze if there are differences related to the type of medium; and, secondly, to examine if it is possible to develop an audience interaction typology in relation to television and to video content. The study presents the most significant statistical results of a survey of 475 students conducted at Mondragon University. After carrying out a factorial analysis, two multiple generalized linear regressions and a cluster analysis, our results show that it is statistically impossible to describe the audience’s attitude as a dichotomy between passive television viewers and active internet users. Likewise, it is not possible to develop an audience interaction typology in relation to television and to video content. The results rather show a multifarious profile of activity patterns related to specific contents and interactive practices on the Web. This study illustrates the complexity of content, context and audience practices in the new media environment