52 research outputs found
What is being done to deter ambush marketing? Are these attempts working?
This paper examines industry responses in Australasia and Europe to the growing practice of ambush marketing, to establish whether the measures that have been put in place to deter the practice have indeed prevented the ‘ambush’ effect, whereby audiences associate non-sponsoring organisations with particular sporting events. Although some of these measures may be more effective than others in blocking ambush attempts, they also come with potentially negative consequences for event sponsors
Architecture @ 15: The next generation of architecture in Asia + new building technologies
Jakarta211 p.: indeces; 29 c
Investigating the effect of indoor water canal on the cooling load estimation and condensation issues of Venetian Macao
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