A Perspective Study on Fame of Pakistani Tele-Serials in India

Zindagi TV also know as, Zee Zindagi is an Indian Hindi-Urdu general entertainment channel, owned by Zee Entertainment Enterprises (ZEEL) was started in June 2014. This channel broadcasts Pakistani Soaps to Indian sub-continent. Since its beginning, these shows were attracted by viewers and with increasing TRP, more shows started getting recognized. This research paper tries to analyze the reasons for the rising popularity of these Pakistani soap operas among Indian viewers inspited of different political climate around both the countries. To focus on micro manifestions of visual media, the paper has focused on one show Zindagi Gulzar Hai

Changing socio – cultural prospects thought in Hubli – Dharwad region

Television is undoubtedly the king of entertainment and in the flow ofinformation. The biggest advantage of TV is that, since it is a visualmedium, its impact transcends without social, cultural, economical andeducational barriers; specially, in a country like India where each onehails from a diverse background. As per the Deloitte study, TV remainsa favorite media source for most consumers across age irrespective ofdomicile: 92% of the respondents rank ‘watching TV’ as their top mediasource (Deloitte Study, 2010). Digitization is here to stay. With thepresent Indian government mooting ‘digital India’ the beginning of thisnew revolution is only going to grow by leaps and bounds. As per MediaPartners Asia report, 2011, India is the second-largest digitized marketin the world with 48 million digital homes, still only around 30 percentof total TV households in the country. This means that, there is a vastscope for growth and expansion of DTH services in Indian subcontinent. India has an attractive FDI policy also and thus makes theDTH market more lucrative. DTH is growing at a great pace not only inurban centers but also in rural areas as well. It is thus, pivotal to studythe impact of this technology on life and habits of people. MarketingResearch firm, Francis Kanoi have claimed that 70% of DTHconnections in India are from rural and small towns (Sinha, 2009)challenging all the logic. When we look into the changing space ofculture in rural context as satellite television is making direct inroadsinto rural areas and since India is opening more towards multinationalmedia entrepreneurs and fetching its arms towards digital India wherethe vision is to get every village connected digitally, television viewingwill undergo a sea change and thus will also affect the changing culturalspace in the society. The paper is part of the research, which tries tostudy the socio – cultural impact of DTH technology in rural areas ofHubli-Dharwad region in Karnataka State. This paper will look intothe descriptive statistics on socio –cultural impact with the items listed. The whole study is theorized on Albert Bandura’s ‘Social LearningTheory’, which states that, people learn from one another, viaobservation, imitation, and modeling (Bandura A., 1977).He furtheradds that, people learn through observing others’ behavior, attitudes,and outcomes of those behaviors(Ibid)

Microcontroller based portable instrument for determination of nickel in edible oils

A microcontroller (μC) 89C51RD2BN based portable instrument has been developed for determination of nickel (Ni) concentration in edible oil using dimethylglyoxime method. An LED has been used as a light source with peak wavelength at 450 nm. Silicon photodiode is used as a detector having peak spectral response at 550 nm

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Not AvailableBackground: Fish oils, which are rich in health promoting polyunsaturated fatty acids (PUFA), have emerged as promising functional foods in the global health and wellness food market. Their source regarding the fish type, season, and location of harvesting might influence the nutritional value of such bioactive oils and determine their market price. The differences in price among such oils often lead to economically motivated mislabeling and adulteration. Objective: In this study, our objective was to demonstrate how a qualitative targeted shotgun lipid profile workflow using an electrospray ionization–quadrupole-linear ion trap MS could differentiate fish oils originating from two different species. Methods: Five samples each of sardine oil and shark liver oil were diluted to a concentration of 80 microgram per millilitre in chloroform–methanol with 5 mM ammonium acetate. These samples were directly infused into a QTrap MS. The data were acquired for 23 precursor ion and 4 neutral loss scan experiments in the positive ionization mode and compared. Results: We identifed the following major lipid classes: cholesteryl ester, diacyl glycerol, triacylglycerol, monoalkyldiacylglycerol, and phophatydyl choline. The relative peak areas of the identifed lipid species, when subjected to supervised multivariate analysis, could effectively distinguish the sardine oil and shark liver oil. Conclusions: The approach will be useful in establishing authenticity of fish oil and to support the regulatory agencies in dispute resolution. It can also be extended to establish authenticity in other agricultural and food commodities. Highlights: This paper reports a proof of concept for authenticating PUFA-rich fish supplements. A shotgun targeted lipidomics profile and chemometrics modeling successfully discriminated sardine oil and shark liver oil.Not Availabl

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Not AvailableBACKGROUND: The pangasius catfish (Pangasianodon hypophthalmus) is a ubiquitous item of seafood in global markets. However, pesticide residues in aquaculture fish, arising from agricultural run-off and/or direct application during pond preparation, pest control and harvest, are a potential food safety concern. This study assessed the level of chemical hazard in domestic and imported pangasius fish in India. RESULTS: A total of 119 contaminants, including polyaromatic hydrocarbons (PAHs), organochlorines (OCs) and other groups of pesticides, were screened in 148 samples during 2014–2015 as the first endeavour of its kind in an Indian context, employing a validated gas chromatography/tandem mass spectrometry (GC/MS/MS) method. Apart from the low-level incidence of OCs, pesticides such as quinalphos,malathion, parathion-methyl, etc. were detected in 38% of the samples.In comparison with Indian pangasius, fewer contaminants at low residue level were detected in pangasius fillets imported from Vietnam. CONCLUSION: The human dietary exposures of the residue concentrations detected were less than the maximum permissible intakes and hence appeared safe. However, detection of commonly used pesticides indicated their direct application in aquaculture and contamination from agricultural run-off. This emphasizes the need for continual residue monitoring in aquaculture fish.Not Availabl

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Not AvailableDespite the potential of LC with tandem MS (MS/MS) in improving sensitivity and selectivity, analytical methods are scarce for the determination of protein-bound and phosphorylated forms of B vitamins in food. This prompted us to develop a method for LC-MS/MS determination of naturally occurring nicotinamide, nicotinic acid, thiamine, pyridoxine, riboflavin, pantothenic acid, biotin, folic acid, and cyanocobalamin in fish. Baseline separation of the vitamins was achieved in a hydrophilic interaction LC condition. An ultrasonication-assisted enzymatic extraction protocol for sample preparation was optimized and validated. The time required for extraction was significantly reduced (to 4 h), while maintaining good extraction efficiency. Acetonitrile content (80%, v/v) in the prepared sample was found to be optimum for excellent peak shape and sensitivity. The dynamic linear range of the vitamins ranged from 2.5 to 500 ng/g, and the regression coefficient values were greater than 0.99. LOQ values ranged from 0.4 to 50 ng/g for the different vitamins. The spike recovery values at 50 and 100 ng/g ranged from 87.5 to 97.5%. The intra- and interday precision values were satisfactory. Accuracy of the developed method was determined by analysis of a Certified Reference Material. The method could also be used for unambiguous determination of the natural content of the target vitamins in fish.Not Availabl

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Not AvailableIndian Institute of Soil and Water Conservation (IISWC) and its Research Centres have developed many model watershed projects in India in the past and implemented many horticultural Soil and Water Conservation (SWC) technologies for sustainable watersheds management. Though many evaluation studies were conducted on these watershed projects in the past but assessment of the post-adoption status of different horticultural SWC technologies over a longer period has not been done yet. It was imperative to appraise the behaviour of the farmers with regard to continuance & discontinuance of the horticultural technologies adopted, diffusion & infusion that took place and technological gaps that occurred in due course of time on post watershed management. The research study was carried out during 2012-15 as core project at Vasad as lead Centre along with IISWC headquarter Dehradun, and Centres Bellary, Chandigarh, Kota & Ooty, with the specific objectives of the study to measure the extent of post-adoption behaviour (continue-adoption, discontinuance, technological gap and diffusion) of farmers towards adopted horticultural SWC technologies of watershed management. In the present study various indices regarding continue adoption, discontinuance, technological gap and diffusion towards horticultural soil and water conservation technologies for watershed management were developed for measurement of post-adoption behaviour of farmers. It was revealed that seventy percent(71.08%) of horticultural SWC technologies were continued adopted and about thirty percent(28.91%) were discontinued by farmers. Out of the total continued adopted horticultural SWC technologies by farmers, one-third(33.84%) of technologies were continued adopted with technological gap. About one-fifth (22.02%) of horticultural SWC technologies were also diffused to other farmers' fields in nearby villages from the watersheds developed by the IISWC and its Centres.Not Availabl