Evaluasi Kualitas Website Digital Library UMM Menggunakan Metode Webqual 4.0 Dan Importance Performance Analysis

Digital Library is a library that manages all or part of the substance of its collections in the form of computerization as an alternative form, supplement or complement to conventional molds in the form of micro-material which is currently dominated by library collections. However, from the beginning until now there has never been an evaluation of the Digital Library that was reviewed in terms of quality. Evaluation is do to answer the problem of how the user thinks about the quality of the Digital Library that has been implemented by Malang Muhammadiyah University. Based on the results of the study found that the usability variable with a value of 0.67, information quality 0.86, service interaction 0.71 and for the average of the overall variable 0.74. From the results of the gap analysis it was found that all variables were positive or Qi GAP > 0 which meant that the performance was as expected by the user. the conclusions obtained are 15 attributes that enter into quadrants 1 and 3. The advice given is a mockup recommendation to improve the quality of quadrants 1 and 3 IPA. The conclusion from the study that the quality of the Digital Library website is still lacking because there are still many attributes that need to be improved in quality

bcl Morphology Formation Strategy on Nanostructured Titania via Alkaline Hydrothermal Treatment

Titanium dioxide (TiO2) is a semiconductor material that plays an important role in photocatalysis. Bicontinuous concentric lamellar (bcl) is an interesting morphology with an open channel pore structure that has been successfully synthesized on silica-based materials. If bcl morphology can be applied in TiO2 system, then many surface properties of TiO2 can be enhanced, i.e. photocatalytic activity. A simple and effective strategy has been demonstrated to transform aggregated and spherical TiO2 particles to bcl morphology via alkaline hydrothermal route. Alkaline hydrothermal treatment successfully transforms TiO2 particle surface to have bcl morphology through swelling with ammonia then followed by phase segregation process. We proposed this strategy as a general pathway to transform the particle surface with any shape to have bcl morphology.

Building Churn Prevention Strategy with Customer Success Approach for PT.XYZ

PT.XYZ is a state-owned company engaged in telecommunications and communications. Currently, PT XYZ aims to expand its business portfolio to digital products, one of which is the Learning Management System (LMS) product for 3T schools (Disadvantaged, Frontier, and Outermost) which is included in the Software as a Service (SaaS) E-learning product category. The launch of the LMS product aims to help schools categorized as 3T in the process of Distance Learning Activities (PJJ) affected by the pandemic due to covid-19 that has been far-reaching the earth. PT.XYZ also sees that the use of technology will continue to be adapted to help the teaching and learning process even though the pandemic has ended. The company offers a one-month free trial program to acquire customers, yet only 16% are interested in and subscribe to LMS products. Moreover, the company do not know what factors make customer not interested and turn to churn. This research aims to present a reasonable strategy alternative to be adopted by PT. XYZ. This study using a mixed-method, namely using a qualitative approach to find out the success criteria of customer PT.XYZ that has been neglected and needs to be maintained through depth interview and questionnaire which variable that significantly and positively influences the success criteria of customer, find out current PT.XYZ strategy and process to helps customers achieve their success by assessing company capability through the Capability Maturity Model (CMM) based on 10 laws of customer success, find out external factors influencing the customer to churn through PEST, Porter's 5 Forces & competitor analysis. The results will be an input for the author to tailor and recommend the solution. Based on root cause analysis, the company's ability to monitor, maintain, and manage customer success has not yet reached the standard. Hence, the aspects that influence the customer to churn cannot be overcome. Based on the analysis conducted, building customer success is necessary to solve current problems and to solve problems in the future. Keywords: E-Learning, LMS, Customer Success, Marketing, Strategic Management

Identifying usage intention factors of branded running tracker applications in Indonesia using utaut2 model

Abstract. Increased public awareness of health and fitness topics, as well as the development of cellular technology, have introduced mHealth technology (mobile health) to the health sector, which is expected to continue to grow over the next few years. mHealth is widely available in the community in the form of mobile applications that can be easily accessed via smartphones. Initially designed to meet health and medical needs, several people have developed the use of the mHealth app into a lifestyle. One of them is the use of a running tracker application that is popular among sports activists who need this application to support them by providing information and statistics regarding their running performance. This trend has begun to attract the attention of companies to also publish their own branded running tracker applications, which shows the identity of the brand through the application name or brand logo, as part of their marketing communication strategy. When the applications cannot maintain their current users and acquiring the new one, the applications will also fail tosurvive in the market and missed the opportunity to attract potential consumers to get into the brand. On the other hand, Indonesia with their number of population and increasing running trend is a promising prospect for application publishers and marketers to expand their market to Indonesia. In order to be able to acquire more of their application users, it is very important to identify the factors that encourage consumers to start adopting a running tracker application for Indonesian market. This study attempts to identify the behavioral intention factors from the perspective of consumer technology adoption by adapting the UTAUT2 acceptance model and investigate the relationship between the behavioral intention to the actual use of running tracker applications.Online surveys have been distributed to running tracker application users in Bandung and Jakarta, Indonesia, to collect the primary data needed to predict accurate results for this study. The results of the PLS-SEM analysis showed that effort expectancy factors, hedonic motivation, and habits, had an impact on the behavioral intention to use the running tracker application. This analysis is expected to expand the discussion regarding the  acceptance of mHealth applications, especially in the subcategory of fitness and sports. Also as a recommendation for application developers and marketers to consider features that can encourage more users to adopt a running tracker application.Keywords: Behavioral Intention, mHealth Apps, Mobile Apps, Running Tracker Apps, Technology Acceptance, UTAUT