Analisis Produk, Brand Image, dan Packaging terhadap Keputusan Pembelian Konsumen Toko Roti Wonder Bakery di Surakarta

This study aims to determine the partial and simultaneous influence of Products, Brand Image and Packaging on Purchasing Decisions of Wonder Bakery Bakery Stores in Surakarta. In this study using quantitative lresearch. Thel populationl inl thisl studyl were consumers of Wonder Bakery in Surakarta. The sample in the study amounted to 100 people. The sampling technique uses accidental sampling, which is sampling taken by giving questionnaires to consumers who make the decision to purchase Roti Wonder Bakery in Surakarta. The F test results show that Products, Brand Image and Packaging Against Purchasing Decisions of Consumers of the Wonder Bakery in Surakarta have a simultaneous effect on the decision to buy wonder bread in Surakarta. Based on the results of testing the partial hypothesis, thel productl hasl al positivel and significant effectl onl thel decisionl tol purchase wonder bakery bread. Brand image has a positive and significant effect on the purchase decision of wonder bakery bread in Jakarta. Packaging hasl al positivel effectl onl thel decisionl to purchase wonder bakery bread. Thel resultsl ofl thel coefficientl ofl determination from the results of analysis calculations can be seen that the number of adjustments R2 obtained is 0.625 or 62.5%. This shows that product quality, brand image, and packaging have an effect on snack purchasing decisions at Wonder Bakery. Keywords: Product, promotion, location, purchasing decisio

Analisa Kinerja Keuangan pada Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri Periode 2014-2017

The research aims to find out and describe finance performance in Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017. This research using quantitative descriptive research. The data used in this research is secondary data are derived from the financial statements Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017. Data analysis technique used was fiancial ratio analysis. The result show that finance performance in Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017 based on the ratio of earning indicate the cooperatives are in less good condition. Finance performance in Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017 based on the ratio of activities shows the cooperative is in bad condition. Finance performance in Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017 based on liquidity ratios indicate the cooperatives are in less good condition. Finance performance in Koperasi Pegawai Republik Indonesia Kantor Urusan Agama Kabupaten Wonogiri period 2014-2017 based on solvency ratios indicate the cooperatives are in less good condition. Keywords: Finance Performance, Earning Ratio, Activity Ratio, Liquidity Ratio, Solvency Rati

Pengaruh Kedisiplinan, Pelatihan dan Motivasi Kerja terhadap Kinerja Karyawan Balai Besar Wilayah Sungai Bengawan Solo

Concrete efforts that can support the improvement of the quality of professional performance of employees are training, motivation, and work discipline. These three factors are considered very decisive, because if they are observed and done well, it will have a positive impact on improving the quality of human resources or employee performance. The purpose of the study is to analyze the influence of discipline, training and work motivation simultaneously on employee performance of Big Hall Region Bengawan Solo River. Research is a descriptive study with a quantitative approach. The population of the study was all employees of the Central Bengawan Solo River Region of 600 employees, using Simple Random Sampling taken 25%, obtained a sample of 150 employees. The technique of collecting data using a questionnaire. The analysis tool uses multiple linear regression analysis. The results of linear regression analysis indicate that discipline, training and work motivation both partially and simultaneously have a significant positive effect on employee performance (p valu

Analisis Citra Nerek, Positioning Produk Dan Lifestyle Terhadap Keputusan Pembelian Pada Toko Baju the Executive Di Solo Paragon Mall

The goal of this study is the quality of brand image, positioning product, products, and lifestyle locations for clothing store the executive di solo paragon mall. The population in this study were consumers who bought products from The Executive at Solo Paragon Mall. The sampling technique uses accidental sampling, ie sampling is done by giving a questionnaire to get a sample based on the users of the product from The Executive who were met at the time of the research, which was taken from the research area. The data analysis method used in this study is descriptive statistics all analysis and regression analysis. Descriptive statistics of all analyzes, all interpretations, data obtained, and results of data processing carried out, carried out with explanations, explanations, and explanations. Regression analysis includes validity and reliability testing, classic assumption test, multiple regression analysis, determination test, t test, and l test. The results of the F test show that brand image, product positioning, and lifestyle have a simultaneous effect on purchasing decisions at the executive clothing store at the paragon mall solo. Brand image has a positive effect on purchasing decisions at the executive clothing store at Paragon Mall. Positioning products have a positive effect on purchasing decisions at the executive clothing store in Paragon. Lifestyle has a positive effect on purchasing decisions at the executive clothing store in Paragon. The results of the coefficient of determination of the results of analysis of multiple linear calculations can be seen that the number of adjustments R2 obtained is 0,63,2 or 63,2%. This shows that brand image, product positioning, and lifestyle have an influence on purchasing decisions in the executive store at the paragon mall solo

Analisis Prediksi Tingkat Kebangkrutan Dengan Metode Altman Z-score Dan Zmijewski Pada PT Bakrie Telecom Tbk Periode 2015-2017

The purpose of this research is to know financial condition of Bakrie Telecom Tbk company using Altman and Zmijewski's analysis model period 2015-2017, during the period so its be able to predict financial distress happened inside the company. The data used to this research is secondary data, with population telecommunication companies go public enrolled in the Indonesia Stock Exchange (BEI) period 2015-2017. Data analysis techniques that used is Altman and Zmijewski's dicriminant analysis. The Altman's analysis model classified into three company categories, which are company that is in broken condition, grey area and not bankrupt/healthy. The Zmijewski's analysis model classified into two company categories, which are potentially bankrupt company and unpotentially bankrupt company/health. The results of the Bakrie Telecom Tbk company's financial distress analysis period of 2015-2017 used the Altman's model showed that company was not in bankrupt category/health .The results of the Zmijewski's analysis model showed in 2015 was not in bankrupt category/health category and in the year 2016-2017 was in the bankrupt category. Keywords: Bankruptcy , Altman , Zmijewsk

Analisis Literasi Keuangan, Persyaratan Pembiayaan dan Keberlangsungan Usaha terhadap Kemudahan Akses Pembiayaan Formal pada UMKM

Economic development in Indonesian is currently growing, one of the factors that drives it is growth is UMKM. Because capital that is not large can open up employment opportunities for them selves or even for others to improve their families standard of living. Knowledge of financial literacy requirements and get access to formal financing for business continuty. Study research uses a descriptive quantitative approach. Questionnaires was used to obtain data from PNM Mekaar Banjarsar. Samples is the study uses 150 respondens and the time needed in this study was more or less for 3 months. The results of the study show that financial literacy, finansing requirements and business contunity to facilitate acces to formal financing at UMKM. KeyWord : Literacy Financial, Financing Requirements, Business Continuty, Financial Access to Financial, UMK

Analisis Pengaruh Store Atmospher, Promosi, dan Leasing terhadap Keputusan Pembelian di Candi Elektronik Surakarta

This study aims to determine the effect of store atmosphere, promotion and leasing on purchasing decisions in Surakarta electronic temple stores. the population in this study were all consumers of Surakarta electronic temple, amounting to 650 people. The number of samples taken in this study were 100 people. The sampling technique in this study was the accidental sampling technique. The data used in this study is a questionnaire using a Likert scale as a measuring instrument. The analysis technique used in this research is linear regression using SPSS version 20 for Windows. Based on the analysis conducted shows that there is an influence of store atmosphere, promotion and leasing on purchasing decisions in the electronic temple shop in Surakarta. Keywords: store atmosphere, promotion, leasing, purchasing decision

Analisis Rasio Keuangan Pada PT Sri Rejeki Isman Tbk Tahun 2015 – 2017

Analyzing financial statements can help stakeholders choose and evaluate information about the condition of the company. Financial ratio analysis can be compared using financial statements for at least the last 2 (two) years. The purpose of this study is to determine the level of liquidity ratio, solvency, profitability and activity at PT Sri Rejeki Isman Tbk in 2015 – 2017. This study uses a quantitative descriptive method and uses techniques of liquidity ratio analysis, solvability, profitability and activity. The results of this study are the liquidity ratios of 2015 – 2017 each always increasing and the company is in good condition. Solvability ratios during 2015 – 2017 always increase and the company is in good condition, even though in DER 2015 and 2016 the company is in a bad condition. The profitability ratio of 2015 – 2017 always increases and the company is said to be in good condition. While the activity ratios of 2015 – 2017 always increase but the company is said to be less good, but the inventory turnover in 2015 and 2016 and the total assets turnover in 2015 is said to be good Overall data analysis of the four ratios shows the growth of company value every year, namely 2015 – 2017 always increases and the company tends to be in good condition. This means that indirectly PT Sri Rejeki Isman Tbk (Sritex) has no financial problems. Keyword : liquidity ratio, solvency ratio, profitability ratio, activity rati

Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trus