PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinio

PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG

Penelitian ini bertujuan untuk mengetahui pengaruh dari Word Of Mouth keputusan pembelian Smartphone Samsung di Fakultas Ekonomi dan Bisnis Universitas Nusa Cendana. Penelitian ini merupakan penelitian survey yaitu penelitian yang mengumpulkan informasi dari responden menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini merupakan mahasiswa pengguna smartphone Samsung di Fakultas Ekonomi dan Bisnis, Universitas Nusa Cendana. Teknik pengambilan sampel menggunakan proporsional random sampling sebanyak 96 responden. Teknik analisis data yang digunakan untuk menjawab hipotesis dalam penelitian ini adalah regresi linier sederhana.Hasil penelitian dengan tarif signifikan 5% menunjukkan bahwa Word Of Mouth berpengaruh signifikan terhadap keputusan pembelian konsumen, hal tersebut dibuktikan dengan  nilai signifikansi sebesar 0,000<0,05. Dari perhitungan koefisien determinasi didapatkan hasil bahwa R square bernilai 0,458 yang berarti Word Of Mouth mempengaruhi keputusan pembelian sebesar 45,80% sedangkan sisanya sebesar 54,20% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci : Word Of Mouth, Keputusan Pembelian

ANALISIS SISTEM ANTRIAN DALAM OPTIMALISASI LAYANAN DI SUPERMARKET HYPERSTORE

The purpose of this study is to determine the average customer arrival level and average service level at the Hyperstore Supermarket and analyze the queuing system by optimizing the number of cashiers that must be set at the Hyperstore Supermarket. The results showed that the queuing model used at the Hyperstore Supermarket is Multi Channel Single Phase by applying the First Come First Serve (FCFS) queuing discipline. The average service level at the Hyperstore Supermarket is 146 people/hour. The current number of lines opened at the Hyperstore Supermarket is 6 cashiers. However, 6 cashier lines are excess even though 3 cashier lines are sufficient. Queue system analysis shows that the optimal number of cashier lines which is 1 cashier line open at 3:00 pm to 4:00, 2 cashier lines open at 16:00 to 19:00 and 3 cashiers lines opened at 19:00 to 20:00 Keywords: Queue Theory, Multiple Line Queue Model, Cashier, Service Optimizatio

THE DESIGN OF LOCAL WISDOM-BASED ECOTOURISM DESTINATION IN KUPANG CITY

Kupang is the right region for the ecotourism destination in NTT because it has three superiorperspectives i.e. first; ecotourism as a product (diverse natural and cultural resources), second;ecotourism as a market; the products are produced by farmers, not only marketed to traditionalmarkets but also to domestic and international market, and third; ecotourism as a approach todevelopment, it needs cooperation among the government authorities, society and entrepreneurs todevelop the potential of local communities becoming the potential of ecotourism which is ready tooffered to the potential market. This research aims to formulate the implementation strategies oflocal wisdom-based ecotourism destinations model using SWOT (strength, weakness, opportunity,threat) analysis. Results of the study indicated that Kupang has diverse natural attractions such asbeach, mountain and culture that can be promoted as local wisdom-based ecotourism. The design ofthe ecotourism development in Kupang City noticed the local wisdom which consist of two aspects,tangible local wisdom and intangible local wisdom and they are grouped into similar industry in aregion. Varied industrial activity, called agglomeration, divided into 4 clusters ; education, culture,environment and aesthetics. Recommendation from the result of this research was all attractionsthat had been identified and most of them had not developed yet, needed to be noticed from thegovernment, private sector, NGOs, academics and society in creation of a sustainable tourismdevelopment program. Keywords: Ecotourism, Local wisdom-based, SWO

PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA BANK PERKREDITAN RAKYAT TANAOBA LAIS MANEKAT KOTA KUPANG

This study aims to find empirical evidence on the influence of Trust and Commitment to CustomerLoyalty in Bank Perkreditan Rakyat Tanaoba Lais Manekat (BPR TLM) Kupang. Trust is measuredby reliability in achieving promise, trust for good service, trust for prompt service, trust to honesty ofpersonnel, trust of personnel in paying attention to customers. Commitment is measured by feelings ofemotional attachment, high sense of ownership, no influence on alternatives offered by other banks,feelings of pleasure to visit and employee friendliness. Loyalty is measured by Purchase Intention,Word-of-Mouth, Price Sensivity and Complaining Behavior. This research is a kind of causal researchto know the causal relationship. The sample in this research are 70 respondents. Sampling method inthis research is using Accidental Sampling. The analysis tools used are multiple regression analysis, Ftest and T test. The results showed that Trust and Commitment partially influence to the Loyalty ofBPR TLM’s Customer, as well as Trust and Commitment simultaneously affect the Loyalty of BPRTLM’s Customer.Keywords: Trust, Commitment, Loyalt

STRATEGI PROMOSI PARIWISATA KOTA KUPANG MELALUI PEMBUATAN MEDIA KATALOG WISATA

A Factor that hinder the development of tourism is mismanagement of tourism promotion and tourisminformation management system, so that reduce the tourists interest for sightseeing. In KupangCity, thecapital NTT Province, promotional tour has been done, however the media tourism catalog offer lessspecific information about tourist attractions (natural, historical, religious place), event, food, travel agencyand tourism facilities in Kupang City and less attractive with low quality graphics display. Therefore, itrequired to design of more attractive and informative City Tourism Catalog as a tourism promotion media.Based on the result of the SWOT Analysis, tourism catalog of Kupang is located on strategies quadrant ofthe Matrix Grand Strategy that support policies of aggressive (Growth Oriented Strategy). This research notonly produces the right strategy in the tourism promotion, but also produces a Kupang City’s tourismpromotion catalogue that complement existing tourism catalog. It will be a One Stop Information Mediathat more comprehensive developed with high-quality graphical display and presented in bilingual,Indonesia and English.Keywords : Tourism Catalogue, Tourism Promotion Strateg

The early/middle Eocene transition at the Ésera valley (South Central Pyrenees): Implications in Shallow Benthic Zones (SBZ)

An integrated study including magnetostratigraphy, larger benthic foraminifera and calcareous nannofossil biostratigraphy is presented herein. This work was performed in shallow marine siliciclastics rich in larger foraminifera, around the Ypresian/Lutetian boundary in the Ésera valley (South-Central Pyrenees). Although the calcareous nannofossil content in the studied interval is low, not allowing a precise Y/L boundary to be recognised, the taxa found are enough to support the chronostratigraphic attribution. Data obtained in the Ésera valley section has improved the knowledge of larger benthic foraminifera (Nummulites and Assilina) distribution through chron C21. SBZ 11 to SBZ 12 transition took place at the lowermost C21r, as shown in previous works. SBZ 12 assemblages extend into C21n, where the SBZ 12 to SBZ 13 boundary occurs. These data, obtained in shallow marine siliciclastic facies, with in situ fauna, results in a shift of the SBZ 12/SBZ 13 boundary to the Lower Lutetian, younger than previously believed. Accordingly, the Ypresian/Lutetian boundary occurs in SBZ 12

PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant  effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords:  Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision

PENGARUH BAURAN PEMASARAN TERHADAP NIAT BERLANGGANAN KEMBALI PADA HARIAN UMUM TIMOR EXPRESS DI KOTA KUPANG

This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution andPromotion) on the Reguler Repurchase Intention. The method used in this study is a quantitativemethod that was done through data collection, interpretation of data and conclusion of results. Datacollection technique in this study is questionnaires with respondents as many as 70 people who arereguler customers of Daily Timor Express Kupang. This research uses Multiple Linear RegressionAnalysis. The result shows that the Product has a positive and insignificant effect on the RegulerRepurchase Intention, the Price has a positive and significant influence on the Reguler RepurchaseIntention, the Distribution has a positive and insignificant influence on the Reguler RepurchaseIntention, while the the Promotion has a positive and insignificant influence on the RegulerRepurchase Intention. The simultaneous test results in this study revealed that all Marketing Mixvariables affect the Reguler Repurchase Intention.Keyword : Reguler Repurchase Intention, Pricing, Product, Distribution Promotion, MarketingMi

THE INFLUENCE OF SERVICE QUALITY TO CUSTOMER SATISFACTION IN PDAM KUPANG’S SERVICE COUNTERS

Service Quality is very important factor especially for enterprises that engaged in the services sector.Therefore, PDAM Kupang prioritizes the service quality for the sake of customers satisfaction, bytrying to improve the quality of service which is expected to be a positive effect towards customersatisfaction. The purpose of this research is to explain the influence of the counters service quality tocustomer satisfaction in PDAM Kupang’s service counters. The result of the regression, the ServiceQuality influence positively towards Customer Satisfaction (β = 0,231). The variable of ServiceQuality has contribution of 53.4% to Customer Satisfaction variable (R2 = 0.534) and the restinfluenced by other variables. Based on a comparison between the value of tcount and ttable (n-2) at the95% level of confidence, it can be drawn the conclusion that the variable of Service Quality influencesignificantly to variable of Customer Satisfaction. It means that the service quality in PDAMKupang’s service counters have influence to its costumers satisfaction.Keywords : Customer Satisfaction, Customer Services, Service Qualit