Influence of Agricultural Trade Publications on the News Agendas of National Newspapers and News Magazines

This study investigated whether news coverage in agricultural trade publications influenced the reporting agendas of national newspapers and national news magazines on a key agricultural industry issue. The study found more evidence that agricultural trade publications\u27 news agendas were influenced by the reporting in national newspapers than the reverse. The findings suggest that because of major daily news organizations\u27 greater organizational resources and readership of potential investors, they have a competitive advantage over trade publications in covering industry stories, despite the greater topical expertise that the trade publications may have

The state of innovation and media viability in East Africa: from indepth media house surveys

Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. To this end, the Media Futures East Africa Project, jointly implemented by the Aga Khan University\u27s Graduate School of Media and Communications and DW Akademie, set out to investigate the state of innovation and media viability in Kenya, Uganda, and Tanzania. The research was conducted in two phases. The first phase studied the ecosystem – the political, economic, social, technological, and community environment – in which East African news media organisations operate at the national level. Generally, the findings indicate that the East African media sector is considerably young. Save for the print NMOs, which are predominantly 11 years and older, about 60% of the TV, radio, digital, and multimedia platforms have been in existence for just 10 years or less. This may be a disadvantage in terms of lack of experience and a high startup failure rate. However, studies have also shown that young media organisations are more likely to experiment with new areas and explore possible new business models without the added hurdle of undoing entrenched systems

Factors Influencing the Use of Journalism Analytics as a Management Tool in Egyptian News Organizations

In the rapidly changing Egyptian media market, news organizations must conduct their own research if they want either national trends-data or organizationally specific information about audience sizes, interests and behaviors. Through 24 in-depth interviews, the study scrutinizes how organizational factors influence the adoption of analytics tools in the editorial decision-making process. In addition, it examines how the Egyptian news managers who have adopted analytics use the data in daily news decision making. The study found that although organizational resources were more important than organization size or distribution platform in predicting investment in journalism analytics infrastructure, organizational ownership plays a bigger role. Results also showed that the majority of the interviewees were concerned about ceding professional journalism judgment to audience preferences as indicated by audience behavioral data. Managers in digital-native news organizations appeared most open to using audience input. The study confirms and extends existing research on the adoption and use of journalism analytics and other innovations in newsrooms. It also contributes to understanding management issues in a news media sector that has been largely ignored in media management research

Media Economics Theory and Practice Third Edition

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