Developing strong social enterprises : a documentary approach

Social enterprises are diverse in their mission, business structures and industry orientations. Like all businesses, social enterprises face a range of strategic and operational challenges and utilize a range of strategies to access resources in support of their venture. This exploratory study examined the strategic management issues faced by Australian social enterprises and the ways in which they respond to these. The research was based on a comprehensive literature review and semi-structured interviews with 11 representatives of eight social enterprises based in Victoria and Queensland. The sample included mature social enterprises and those within two years of start-up. In addition to the research report, the outputs of the project include a series of six short documentaries, which are available on YouTube at http://www.youtube.com/user/SocialEnterpriseQUT#p/u. The research reported on here suggests that social enterprises are sophisticated in utilizing processes of network bricolage (Baker et al. 2003) to mobilize resources in support of their goals. Access to network resources can be both enabling and constraining as social enterprises mature. In terms of the use of formal business planning strategies, all participating social enterprises had utilized these either at the outset or the point of maturation of their business operations. These planning activities were used to support internal operations, to provide a mechanism for managing collective entrepreneurship, and to communicate to external stakeholders about the legitimacy and performance of the social enterprises. Further research is required to assess the impacts of such planning activities, and the ways in which they are used over time. Business structures and governance arrangements varied amongst participating enterprises according to: mission and values; capital needs; and the experiences and culture of founding organizations and individuals. In different ways, participants indicated that business structures and governance arrangements are important ways of conferring legitimacy on social enterprise, by signifying responsible business practice and strong social purpose to both external and internal stakeholders. Almost all participants in the study described ongoing tensions in balancing social purpose and business objectives. It is not clear, however, whether these tensions were problematic (in the sense of eroding mission or business opportunities) or productive (in the sense of strengthening mission and business practices through iterative processes of reflection and action). Longitudinal research on the ways in which social enterprises negotiate mission fulfillment and business sustainability would enhance our knowledge in this area. Finally, despite growing emphasis on measuring social impact amongst institutions, including governments and philanthropy, that influence the operating environment of social enterprise, relatively little priority was placed on this activity. The participants in our study noted the complexities of effectively measuring social impact, as well as the operational difficulties of undertaking such measurement within the day to day realities of running small to medium businesses. It is clear that impact measurement remains a vexed issue for a number of our respondents. This study suggests that both the value and practicality of social impact measurement require further debate and critically informed evidence, if impact measurement is to benefit social enterprises and the communities they serve

Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research

In two randomized controlled trials, Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. To our surprise, the answer was no

Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging

Despite being comparatively neglected until recently, the suffering of animals in Asia is starting to command more attention from global animal advocacy activists. In particular, as the largest country in the world by both human and farmed animal population, and among the largest when measured by economy and land mass, China plays a central role here. However, the key question of how best to improve outcomes for farmed animals in China remains difficult to answer, due to the recency of the movement and a comparative lack of research on the topic. Although China’s per capita meat consumption is lower than most wealthier, Western countries (Ritchie & Roser, 2017), the country’s size and the rapid growth of its meat industry means that it houses and slaughters more farmed animals than any other country in the world (Faunalytics, 2022). Despite this, animal welfare remains a relatively fringe issue in China. Because of the scale of China’s agriculture industry, even small changes have the potential for an outsized effect. For these reasons, research on animal protection in China is crucial. While previous reports (including Phase 1 of this study) have focused more on China’s animal protection community, this report seeks to shed light on Chinese consumers, and in particular, explore advocate assumptions that we identified in Phase 1. After seeking input from members of the farmed animal protection community in China, we conducted focus groups regarding the attitudes of Chinese consumers towards meat consumption, the concept of farmed animal welfare, different types of messaging and strategies for encouraging movement growth

How Does Video Outreach Impact Pork Consumption?

In partnership with Animal Equality, Faunalytics conducted a randomized controlled trial in a realistic animal advocacy context. The results showed that Animal Equality’s pig-focused videos had a significant impact on pork consumption compared to a no-video control condition. In addition to the full report, we also published a post about lessons learned from this large-scale field study to help others who want to undertake similar research

What To Call Plant-Based Meat Alternatives: A Labeling Study

This study examined existing and novel names for plant-based meat alternatives. It provides data about U.S. meat consumers’ relative preferences for the different labels, and whether demographics play a significant role. These findings can be used by advocates and manufacturers to increase the appeal of plant-based options and target their appeals more effectively

Local Action For Animals As A Stepping Stone To State Protections

Municipal ordinances can be an effective way to create animal protection laws at the local level, and could lead to great success at the state level. Passing laws at the local level allows people to help animals in their communities, while providing a model for other cities and jurisdictions. Local laws can also create momentum for statewide initiatives, which demonstrates a state’s strong commitment to protecting animals. Legislation is a key avenue animal advocates use to effect change at scale, but there is not much research about how to choose tractable issues and lobby for them successfully. The goal of this project was to look at whether local laws have laid the groundwork for laws at the state level of government, as a potential avenue for change. This study aimed to determine whether there is evidence that local animal laws have been or could influence state laws. And secondarily, whether case law has influenced state legislation. To this end, we reviewed legal materials relating to animal welfare in the United States. The scope of this review included legislation and case law from the past twenty years, related to a range of animal welfare topics. Our primary focus was on farmed animal issues, but with consideration given to other issues that are similar and potentially generalizable. Our goals were to identify any trends and provide recommendations to advocates based on previous attempts to broaden the scope of animal welfare laws

Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success

This is the third and final report in our series describing the results of Faunalytics’ longitudinal study of new vegans and vegetarians (veg*ns). It focuses on the critical issue of barriers and supports facing people who start a new veg*n diet, as well as the effectiveness of various strategies

Finding Australia’s social enterprise sector: final report

Executive Summary Social enterprises are organisations that: Are led by an economic, social, cultural, or environmental mission consistent with a public or community benefit; Trade to fulfil their mission; Derive a substantial portion of their income from trade; and Reinvest the majority of their profit/surplus in the fulfilment of their mission. This document reports on the research findings of the Finding Australia’s Social Enterprise Sector (FASES) project. FASES is a joint initiative of Social Traders and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. It is a first attempt to identify the range and scope of social enterprises in Australia. The methodology utilised in this research included: a review of existing literature and methods of social enterprise mapping; establishment of a project website and preliminary discussion paper to stimulate public engagement with defining and identifying Australian social enterprises, which resulted in four online responses to the discussion paper and 157 nominations of social enterprises to be included in the research; a series of workshops and interviews with 34 key informants to assist in defining social enterprise for the purposes of the research; identification of the social enterprise population through a combination of web and media review, review of existing databases and feedback through the project website; development and administration of an online survey; and collation and analysis of secondary data. Five hundred and thirty-nine organisations commenced the online survey, of which 365 were valid social enterprises according to our definition. Based on pre-existing research data and information from our survey, we estimate that there are up to 20 000 Australian social enterprises. This estimate takes into account that some not for profit organisations have multiple business ventures, and that not all social enterprises are incorporated as not for profits. Our survey results suggest that the Australian social enterprise sector is mature, sustainable and internally diverse with regard to mission and organisational structure. Amongst the 365 survey respondents, 73% had been operational for at least five years, and 62% were at least 10 years old. Australian social enterprises seek to fulfil a diversity of missions and serve a wide variety of beneficiaries. As a whole, the dominant foci of our survey respondents were on creating opportunities for people to participate in their community, and on finding new solutions to social, environmental, cultural and economic problems. Australian social enterprises operate in every industry of our economy. Our survey data suggest that they trade predominantly in local and regional markets and focus on fulfilling their missions at local and regional goals. However, some social enterprises operate in international markets and seek to respond to missions of international scope

Animal Agriculture Is The Missing Piece In Climate Change Media Coverage

For many years now, climate researchers have been warning that the world can’t meet its Paris Agreement climate goals of limiting global warming to 1.5°C without reducing meat consumption. Multiple studies have affirmed that between 11.1 and 19.6% of global emissions come from meat and dairy production, and leading global food and climate agencies are also in agreement, recommending that people, particularly those in the Global North, reduce meat consumption in favor of a plant-rich diet. The effects of animal agriculture on the environment and climate are vast: It is a leading cause of deforestation, it’s responsible for significant biodiversity loss and pollution, and emits large amounts of greenhouse gases, particularly methane. Methane alone is the cause of over 25% of global warming, for which reason reducing methane emissions is critical. If emissions continue as they are now, the food sector alone is enough to push global warming past that 1.5°C limit, while just reducing meat consumption could get the world much closer to our emissions goal. In the United States, this reduction would mean that the average person would consume about 70% fewer animal products on a daily basis, with the greatest reductions coming from red meat and chicken—92% less red meat and 81% less chicken, according to EAT-Lancet Commission recommendations. Despite the extensive research supporting the reduction of animal product consumption, there’s long been a disconnect between what the research shows and what the public understands. According to a recent consumer study conducted by Purdue researchers: “The belief that ‘eating less meat is better for the environment,’ which is strongly supported by many climate and environmental researchers, is at an all-time low” (Lusk & Polzin, 2023). The reason for this disconnect is multifaceted, but at least one factor is the information the public receives regarding the connection between animal agriculture and climate change. Given the role of the media in informing the public about important issues like climate change, this partner project between Faunalytics and Sentient Media sought to understand how the media communicates the environmental implications of animal agriculture to readers. By analyzing recent climate articles from top U.S. media outlets, we drilled down on how often the media makes the connection between animal agriculture and climate change when reporting on climate issues, and how reporting on animal agriculture in relation to climate change misses the mark

Considering the Rights of Learners in Classrooms: The Importance of Mistakes and Growth Assessment Practices

In this response, we consider the Rights of Learners, in particular considering the ways assessment for learners policies and practices may be woven into the rights. We also consider findings from neuroscience on the positive role played by mistakes and suggest adding such findings to the messages given in classrooms