6 research outputs found
M-Business Organizational Benefits and Value: A Qualitative Study
Mobile technology innovations have allowed organizations to expand the way they conduct
business. Organizations are increasingly leveraging the unique value propositions of mobile
business (m-business) in terms of convenience, ubiquity, unison, and personalization to
improve business performance and support their value chain activities. Building on a
process-oriented model of IT business value, we propose that m-business value is derived
from its perceived impacts on the value chain activities. This article addresses the following
research questions: (i) How does m-business create value for organizations? and (ii) Which
are the organizational impacts of m-business?
Through qualitative research involving in-depth interviews with experts, this article
defines m-business value by clarifying the impacts of m-business usage at the organizational
level. While the interview results show that m-business does have impact on marketing
and sales and internal operations, its impact on procurement requires further research. The
findings extend existing literature by proposing a definition of m-business value, based on
a more in-depth understanding of m-business impacts on firm performance, highlighting
new m-business value components, and developing a conceptual model of m-business value
assessment in which task requirements and business characteristics may play a moderating
role. The implications of these findings on future research are discussed.info:eu-repo/semantics/publishedVersio
The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
This article examines the role of social culture in Internet adoption in Greece. It employs Hofstede's five-dimensional framework of national culture and analyzes the European Social Survey 2008 data. It finds that social culture in general and particularly people's past or future orientation in life, and to a lesser extent their degree of openness to difference and novelty in life, are significant drivers of Internet adoption in Greece. It argues that the persistently low level of Internet adoption in Greece can be explained by pointing to a traditional, uncertainty-avoidant, and novelty-resistant culture that discourages technological development and innovation. It concludes that to explain the statement “I don't want to use the Internet“ and frequency of use and other such behavioral patterns, one should look beyond demographics, practical, and real-life factors and examine broader and socioculturally embedded drivers of Internet adoption