4 research outputs found
Formation of pre-election political discourse in the audiovisual media of Georgia
Based on qualitative and quantitative analysis of the audio-visual material of two Georgian media outlets, the empirical base of research on the formation of political discourses and their influence on the socio-political life of the country is presented. Media content during the pre-election period September - October 2020: about 2337 publications of audio-visual character. The analysis of television content is of interest for understanding the information and political environment in a society where media is directly linked to various interest groups. There is a high concentration of the political factor in the media that determines its discourse. Taking into account the increasing political polarization in Georgia, the mass media also take an appropriate stance towards political actors and form discourse that serves the political agenda of a certain interest group. The public receives ideologically processed information and, despite the factor of democratization of the methods of political struggle, finds itself in a situation where political forces use information and disinformation as a method of combating opponents. The presented analysis is one of the first results of the inter-university project βMass Media in Political Processes of Georgiaβ, it is crucial for understanding the trends of Georgian mass media related to both internal and external factors. The results of the research show the patterns inherent in different TV channels in the context of media and political environment in Georgia
Π€ΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠ΅Π΄Π²ΡΠ±ΠΎΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΡΠΊΡΡΡΠ° Π² Π°ΡΠ΄ΠΈΠΎΠ²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ Π‘ΠΠ ΠΡΡΠ·ΠΈΠΈ
Based on qualitative and quantitative analysis of the audio-visual material of two Georgian media outlets, the empirical base of research on the formation of political discourses and their influence on the socio-political life of the country is presented. Media content during the pre-election period September - October 2020: about 2337 publications of audio-visual character. The analysis of television content is of interest for understanding the information and political environment in a society where media is directly linked to various interest groups. There is a high concentration of the political factor in the media that determines its discourse. Taking into account the increasing political polarization in Georgia, the mass media also take an appropriate stance towards political actors and form discourse that serves the political agenda of a certain interest group. The public receives ideologically processed information and, despite the factor of democratization of the methods of political struggle, finds itself in a situation where political forces use information and disinformation as a method of combating opponents. The presented analysis is one of the first results of the inter-university project βMass Media in Political Processes of Georgiaβ, it is crucial for understanding the trends of Georgian mass media related to both internal and external factors. The results of the research show the patterns inherent in different TV channels in the context of media and political environment in Georgia.ΠΠ° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΠΈ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π° Π°ΡΠ΄ΠΈΠΎΠ²ΠΈΠ·ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Π° Π΄Π²ΡΡ
Π³ΡΡΠ·ΠΈΠ½ΡΠΊΠΈΡ
Π‘ΠΠ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π° ΡΠΌΠΏΠΈΡΠΈΡΠ΅ΡΠΊΠ°Ρ Π±Π°Π·Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΠΎ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π΄ΠΈΡΠΊΡΡΡΠΎΠ² ΠΈ ΠΈΡ
Π²Π»ΠΈΡΠ½ΠΈΠΈ Π½Π° ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎ-ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΡΡ ΠΆΠΈΠ·Π½Ρ ΡΡΡΠ°Π½Ρ. ΠΠ·ΡΡΠ΅Π½ ΠΌΠ΅Π΄ΠΈΠΉΠ½ΡΠΉ ΠΊΠΎΠ½ΡΠ΅Π½Ρ Π·Π° ΠΏΡΠ΅Π΄Π²ΡΠ±ΠΎΡΠ½ΡΠΉ ΠΏΠ΅ΡΠΈΠΎΠ΄ 2020 Π³ΠΎΠ΄Π° (ΡΠ΅Π½ΡΡΠ±ΡΡ - ΠΎΠΊΡΡΠ±ΡΡ): 2337 ΠΏΡΠ±Π»ΠΈΠΊΠ°ΡΠΈΠΉ Π°ΡΠ΄ΠΈΠΎΠ²ΠΈΠ·ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΠΌΠ°ΡΠ°. ΠΠ½Π°Π»ΠΈΠ· ΡΠ΅Π»Π΅Π²ΠΈΠ·ΠΈΠΎΠ½Π½ΡΡ
ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ² ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΈΠ½ΡΠ΅ΡΠ΅Ρ Π΄Π»Ρ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΠΎΠΉ ΠΈ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΡΠ΅Π΄Ρ Π² ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅, Π³Π΄Π΅ ΠΌΠ΅Π΄ΠΈΠ°ΡΠ΅ΡΡΡΡΡ Π½Π΅ΠΏΠΎΡΡΠ΅Π΄ΡΡΠ²Π΅Π½Π½ΠΎ ΡΠ²ΡΠ·Π°Π½Ρ Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌΠΈ Π³ΡΡΠΏΠΏΠ°ΠΌΠΈ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ². Π Π‘ΠΠ Π½Π°Π±Π»ΡΠ΄Π°Π΅ΡΡΡ Π²ΡΡΠΎΠΊΠ°Ρ ΠΊΠΎΠ½ΡΠ΅Π½ΡΡΠ°ΡΠΈΡ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠ°ΠΊΡΠΎΡΠ°, ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΠ΅Π³ΠΎ Π΄ΠΈΡΠΊΡΡΡ ΡΠΎΠ³ΠΎ ΠΈΠ»ΠΈ ΠΈΠ½ΠΎΠ³ΠΎ ΠΌΠ΅Π΄ΠΈΠ°. ΠΡΠΈΠ½ΠΈΠΌΠ°Ρ Π²ΠΎ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π½Π°ΡΠ°ΡΡΠ°ΡΡΡΡ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΡΡ ΠΏΠΎΠ»ΡΡΠΈΠ·Π°ΡΠΈΡ Π² ΠΡΡΠ·ΠΈΠΈ, ΡΡΠ΅Π΄ΡΡΠ²Π° ΠΌΠ°ΡΡΠΎΠ²ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π·Π°Π½ΠΈΠΌΠ°ΡΡ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΡΡΡΡΡ ΠΏΠΎΠ·ΠΈΡΠΈΡ ΠΏΠΎ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ ΠΊ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΠΌ ΡΠΈΠ»Π°ΠΌ ΠΈ Π²ΡΡΡΡΠ°ΠΈΠ²Π°ΡΡ Π΄ΠΈΡΠΊΡΡΡ, ΠΎΡΠ²Π΅ΡΠ°ΡΡΠΈΠΉ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ°ΠΌ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΡΡ
Π³ΡΡΠΏΠΏ Π°ΠΊΡΠΎΡΠΎΠ². ΠΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ ΠΏΠΎΠ»ΡΡΠ°Π΅Ρ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈ ΠΎΠ±ΡΠ°Π±ΠΎΡΠ°Π½Π½ΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ ΠΈ, Π½Π΅ΡΠΌΠΎΡΡΡ Π½Π° Π΄Π΅ΠΌΠΎΠΊΡΠ°ΡΠΈΠ·Π°ΡΠΈΡ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ Π±ΠΎΡΡΠ±Ρ, Π½Π°Ρ
ΠΎΠ΄ΠΈΡΡΡ Π² ΡΠΈΡΡΠ°ΡΠΈΠΈ, ΠΊΠΎΠ³Π΄Π° ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠΈΠ»Ρ Π² ΡΠ³ΠΎΠ΄Ρ ΠΏΠ°ΡΡΠΈΠΉΠ½ΡΠΌ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ°ΠΌ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡΡ Π΄ΠΎΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ΅ ΠΈΠ½ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈ Π΄Π΅Π·ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ ΠΊΠ°ΠΊ ΠΌΠ΅ΡΠΎΠ΄Ρ Π±ΠΎΡΡΠ±Ρ Ρ ΠΎΠΏΠΏΠΎΠ½Π΅Π½ΡΠ°ΠΌΠΈ. ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π½ΡΠΉ Π°Π½Π°Π»ΠΈΠ· - ΠΎΠ΄ΠΈΠ½ ΠΈΠ· ΠΏΠ΅ΡΠ²ΡΡ
ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠ² ΠΌΠ΅ΠΆΠ²ΡΠ·ΠΎΠ²ΡΠΊΠΎΠ³ΠΎ ΠΏΡΠΎΠ΅ΠΊΡΠ° Β«Π‘ΡΠ΅Π΄ΡΡΠ²Π° ΠΌΠ°ΡΡΠΎΠ²ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π² ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΡΠΎΡΠ΅ΡΡΠ°Ρ
ΠΡΡΠ·ΠΈΠΈΒ», ΠΎΠ½ Π²Π°ΠΆΠ΅Π½ Π΄Π»Ρ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΡΡΠ΅Π½Π΄ΠΎΠ² Π³ΡΡΠ·ΠΈΠ½ΡΠΊΠΈΡ
Π‘ΠΠ, ΠΎΡΠ½ΠΎΡΡΡΠΈΡ
ΡΡ ΠΊΠ°ΠΊ ΠΊ Π²Π½ΡΡΡΠ΅Π½Π½ΠΈΠΌ, ΡΠ°ΠΊ ΠΈ ΠΊ Π²Π½Π΅ΡΠ½ΠΈΠΌ ΡΠ°ΠΊΡΠΎΡΠ°ΠΌ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΡΠ°ΡΠΊΡΡΠ²Π°ΡΡ Π·Π°ΠΊΠΎΠ½ΠΎΠΌΠ΅ΡΠ½ΠΎΡΡΠΈ, ΠΏΡΠΈΡΡΡΠΈΠ΅ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌ ΡΠ΅Π»Π΅ΠΊΠ°Π½Π°Π»Π°ΠΌ Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ ΠΌΠ΅Π΄ΠΈΠΉΠ½ΠΎΠ³ΠΎ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π° ΠΈ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΡΠ΅Π΄Ρ Π² ΠΡΡΠ·ΠΈΠΈ