Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment

A sample of 295 students participated in a 2 x 2 x 2 x 2 between subjects full factorial design experiment which examined the effects of advertising puffery and sexuality on attitude toward the ad. Subjects viewed ads and were evaluated on the following factors: model nudity (nude/clothed), message puffery (puffed/non-puffed message), and sex of the model (male/female). Additionally, sex of the subject was used as a blocking variable to create the fourth factor. No main effects were found for nudity or puffery. A strong and consistent opposite-sex effect was found for men where they preferred the female model. In contrast, women were not consistent with the opposite-sex effect. Men preferred the non-puffed message while women preferred the puffed message. Managerial implications are offered for the findings. Key words: Puffery; Sex; Print advertising; Nudity; Attitud

The Importance Of Cultural Diversity In The Educational Environment Scale (ICDEE): Development And Testing

College campuses are part of a dynamic and culturally diverse marketplace.  As that diversity continues to grow and become an increasingly important component of students= educational environment, university officials need to further their understanding of the students= perspective of cultural diversity on campus.  The primary objective in this study was the development and empirical testing of a multi-item paper-and-pencil scale called the Importance of Cultural Diversity in the Educational Environment Scale (ICDEE).   Findings showed that the ICDEE demonstrated adequate internal reliability.  Implications of the results and administrative applications of the   scale in assessment efforts are discussed and avenues for future research are presented.   Let us not be blind to our differences B but let us also direct attention to our common interests and the means by which those differences can be resolved.  And if we cannot end now our differences, at least we can help make the world safe for diversity B John F. Kennedy, 196

Detrimental Influences: Chicago and the Home Owners\u27 Loan Corporation, 1933-1940

This dissertation chronicles and analyzes the record of the Chicago chapter of the Home Owners\u27 Loan Corporation in Chicago during the New Deal

Electoral pressures for change: the effect of political reform

A cartoon in the Asahi Shinbun dated 11 August 1993 shows the leaders of the seven political parties participating in the Hosokawa coalition government formed two days before. They are wielding samurai swords and standing triumphant on the inert body of a dinosaur labeled ‘single party control’. One of the leaders is holding a banner that reads: ‘Next is political reform’, and the caption to the cartoon expresses the following sentiment: ‘By launching [the new Cabinet], “One Great Task” has been completed’ ( Asahi Shinbun, 11 August 1993). At the time it was easy to regard the formation of the first non-Liberal Democratic Party (LDP) Cabinet for nearly 38 years as a heroic event. A party mired in corruption, preferring backstage deals to open government and massively influenced by irresponsible bureaucrats and self-serving interest groups had been vanquished by a coalition of far-sighted reformers. These reformers were proposing a coherent programme to democratise and modernise the political, economic and social systems and practices of Japan. As happens following most revolutions, however, what ensued was far more messy and confusing, the politics more murky and the achievements more ambiguous than the initial mood of euphoria would have predicted. Indeed, within a mere nine months of losing office, the LDP dinosaur had revived, and though much less powerful than before, was taking its first steps on the road to regaining its dominant political position. The Hosokawa Cabinet adumbrated a reform agenda whose principal elements were deregulation, decentralisation, economic reforms and a radical change to the electoral system for the House of Representatives. In the event, partly because the tenure of office of his government was so brief, Hosokawa’s only solid achievement in the area of political reform was a wholesale rewriting of the electoral law for the Lower House. Although, however, this was arguably the one really major political change that took place in the 1990s, to gauge its effects is far more problematic. Indeed, it is a central argument of this paper that the effects of changing the Lower House electoral system have been quite limited, and that the causes of the most crucial political changes of the 1990s must be sought largely elsewhere. (It is possible, of Pacific Economic Papers course, that the new electoral system may produce more substantial effects in the future, but in any case we cannot assume that the new system will not be further revised in the next few years.

Experiment to Determine the Effects of the Length of Homework Problems on the Achievement and Attitudes of College Accounting Students

Business Educatio