Perception:A Determinant for Effective Communication

Communication may be the process whereby a source encodes a message and sends it through a medium to a receiver. It may even involve the sending of a feedback by the receiver to the source; however, effective communication goes far beyond this level. It has been observed that the fact that a receiver receives the actual message does not guarantee that he interprets it in the way intended by the source. Any message received is interpreted in the light of the perception of the receiver. This study therefore examines the relevance and significance of perception to communication. It also examines what communication is, and how the process is mediated by the perceptual process. A Perceptual Communication Model is proposed in the study to explain the relationship between communication and perception. The study concludes by suggesting that communicators should design messages in terms of their receivers' perceptual inclination rather than focusing entirely on the elements of the communication SOPHIA: An African Journal of Philosophy Vol. 9 (1) 2006: pp. 148-15

Regulating the private rented sector: Millennial themes

Purpose: This paper considers the evolution of government policies regarding the provision of housing in the private rented sector and the regulation of landlord behaviour by mapping this onto known regulatory theory. It argues that the current regulatory trajectory is highly problematic both from the perspective of land law (by further attenuating the conception of property rights) and indeed regulatory compliance. Design/methodology/approach: The approach maps successive governments’ policy stance, what is known of the configuration of the sector and the current demand for housing against evolving regulatory theory (in particular compliance). The piece draws on both property theory and economic analysis. Findings: Enrolling private sector landlords to enforce policies, other than those relating to the landlord and tenant relation (as indicated by the “right to rent” provisions), and attempts at professionalizing the sector may be highly problematic. Furthermore, the growth of regulation may impose an increasing regulatory burden on a significant proportion of the sector, namely, the smaller landlord especially those owning who own only one property. Research limitations/implications: The hypothesis has not been tested aside in a generalized manner by making reference to the evidence obtained by other researchers and landlord associations. It is for other researchers who may wish to test the hypothesis empirically. Practical implications: This paper includes a view that has not (to the author’s knowledge) been expressly articulated by Government or through its policies and is one which it may wish to reflect upon. Originality/value: This paper adopts a novel stance by deploying regulatory theory with understandings of property to highlight potential adverse effects