El Marketing Digital : El internet como estrategia para aumentar las oportunidades de crecimiento de una empresa

El presente trabajo de Seminario de Graduación, pretende analizar el internet como una estrategia para aumentar las oportunidades de crecimiento en una empresa, empleando las técnicas de investigación documental y basado en las normas APA. El marketing digital es un concepto muy amplio, ya que engloba todas aquellas acciones y estrategias publicitarias que se ejecutan en los medios y canales de internet: webs, blogs, redes sociales, lo que llamamos las técnicas SEO que actualmente se ejecutan en las empresas y que ayudan a posicionar una empresa en la WEB, tal como se aprecia en el Libro el SEO PRACTICO de Fleischner. De igual manera en el libro El día que David venció a Goliat de David Gómez, se observa como una pequeña empresa puede competir con una gran empresa apalancándose en las herramientas de la WEB logrando potencializar sus oportunidades de crecimiento. A día de hoy, a la hora de contratar los servicios de cualquier empresa, los potenciales clientes utilizan internet con el objetivo de estudiar las opiniones de otros usuarios que ya hayan tenido contacto con la empresa para tomar una decisión acertada, motivo por el cual es importante tener una buena imagen en la web y conocer las ventajas y desventajas que existen usando las mismas para la empresa

Investigaciones en el área de Anatomía Patológica

Tecnólogo Médico en Anatomía PatológicaCuenc

Delayed colorectal cancer care during covid-19 pandemic (decor-19). Global perspective from an international survey

Background The widespread nature of coronavirus disease 2019 (COVID-19) has been unprecedented. We sought to analyze its global impact with a survey on colorectal cancer (CRC) care during the pandemic. Methods The impact of COVID-19 on preoperative assessment, elective surgery, and postoperative management of CRC patients was explored by a 35-item survey, which was distributed worldwide to members of surgical societies with an interest in CRC care. Respondents were divided into two comparator groups: 1) ‘delay’ group: CRC care affected by the pandemic; 2) ‘no delay’ group: unaltered CRC practice. Results A total of 1,051 respondents from 84 countries completed the survey. No substantial differences in demographics were found between the ‘delay’ (745, 70.9%) and ‘no delay’ (306, 29.1%) groups. Suspension of multidisciplinary team meetings, staff members quarantined or relocated to COVID-19 units, units fully dedicated to COVID-19 care, personal protective equipment not readily available were factors significantly associated to delays in endoscopy, radiology, surgery, histopathology and prolonged chemoradiation therapy-to-surgery intervals. In the ‘delay’ group, 48.9% of respondents reported a change in the initial surgical plan and 26.3% reported a shift from elective to urgent operations. Recovery of CRC care was associated with the status of the outbreak. Practicing in COVID-free units, no change in operative slots and staff members not relocated to COVID-19 units were statistically associated with unaltered CRC care in the ‘no delay’ group, while the geographical distribution was not. Conclusions Global changes in diagnostic and therapeutic CRC practices were evident. Changes were associated with differences in health-care delivery systems, hospital’s preparedness, resources availability, and local COVID-19 prevalence rather than geographical factors. Strategic planning is required to optimize CRC care