Source, message and medium?:The role of personal values in forming credibility perceptions of non-sponsored product review videos

Purpose This paper aims to investigate an integrated, holistic assessment of the characteristics by which consumers judge non-sponsored product review video (PRV) source, message and medium components as credible, and how these are linked to personal values for a deeper understanding of multidimensional credibility assessments of PRVs. Design/methodology/approach Employing a means-end approach, the authors draw on credibility theory and the persuasion knowledge model to analyse data from 21 in-depth semi-structured laddering interviews. Findings First, the authors demonstrate distinctive contributions of the video modality towards PRV credibility assessments and the interplay between specific PRV characteristics, cognitive and socio-emotional consequences, and personal values in an ongoing process of credibility assessment. Second, high persuasion knowledge creates awareness of the potential phoniness of the market, revealing a dark side to PRV use even in non-sponsored PRV seemingly created and shared as an act of benevolent concern between consumers. Research limitations/implications This paper focused on the credibility of non-sponsored PRVs, future studies might investigate motivations and attributes by which users judge sponsored reviews. Also, the roles of specific product categories and existing brand trust on PRVs credibility provide avenues for further research. Practical implications This research offers practical implications for reviewers and brand managers to leverage the unique informational values of video by focusing on the interplay between credibility attributes and customer values. Originality/value This work advances credibility theory in the PRV context by examining how non-sponsored PRVs are evaluated as credible, by highlighting consumer persuasion knowledge and scepticism and including the holistic effects of the interplay between source, message and video format characteristics and by linking these to consumers’ goals and values

Assessment and Management of Scabies in Primary Care Settings

Scabies is an overlooked tropical illness that yet has significant worldwide effects and lasting health repercussions. The condition is caused by the mite Sarcoptes scabei var. hominis, which is a parasitic organism that dwells on the outer layer of the human skin. Scabies is prevalent in impoverished neighborhoods as a result of the high population density in locations such as nursing homes, correctional facilities, and among homeless and displaced children. Nevertheless, modern nations are also prone to scabies infestations, particularly in cases of institutional outbreaks or mini epidemics occurring after conflict or natural calamities. Scabies diagnosis can be aided by both invasive and noninvasive techniques. This paper reviews assessment diagnosis, and management of scabies in primary health care settings

DETERMINATION OF SUBPUBIC ANGLE IN SAUDI POPULATION

Background: Sex determination of unknown skeletal material is one of the most vital determinations made by forensic anthropologists. The pelvis is probably the most accurate bone from which sex is determined. In that context, the subpubic angle showed correct gender identification in over 98% of cases. The subpubic angle was wider in females than in males. Moreover, it has been ascertained that significant differences exist between populations in subpubic angle measurements. Also, it was found that the subpubic angle is affected by ethnicity. So, the aim of this work was to quantify the subpubic angle in Saudi males and females to establish national parameters and also to determine whether any statistically significant differences exist between males and females and other population groups. Material and method: The subpubic angle was measured in the antero-posterior radiographs of 33 adult Saudis male and female. The data was analyzed using SPSS version 16 for statistical analysis. Result: The subpubic angle for males ranged from 69° to 117° with a mean ± SD [91.10 ± 13.88] and for females from 114° to 155° with a mean ± SD [132.29 ± 13.44]. The angles were significantly wider in female than males [P<0.05]. Furthermore, the results for both sexes were statistically significant in comparison to previous established results for other population groups. Conclusion: The subpubic angle of Saudi population can be considered as an obtuse angle in females but overlaps between acute and obtuse in males. It also shows regional variations and hence, reinforces the need for population specific parameters which are useful to obstetricians, anthropologists and forensic specialties. Keywords: Subpubic angle, Saudi population, sex-determination, radiology, forensic medicine