Amy's story: a research agenda for smoking cessation in pregnancy

The purpose of this paper is to report on a case from Nottinghamshire County Primary Care Trust (PCT) as an exploratory study examining the role of social marketing’s contribution to smoking cessation during pregnancy. Insights from the case will be used to inform and stimulate debate around future inquiry regarding the effectiveness of such campaigns, specifically with respect to smoking cessation in pregnancy, the role of low-budget highly-localised programmes and, in response to a recent Chartered Institute of Marketing (CIM) paper (Thorp, 2009), the extent to which social marketers lead the way in producing behavioural change in populations. Whilst well discussed in the health literature, smoking cessation during pregnancy remains under-researched in the marketing literature offering opportunities for research and practice. Also, this study is of contemporary interest in light of the proposed public sector cuts which will restrict social marketing budgets, the move of Public Health to local authority control placing it as central to the Government’s public health plans, and the Government’s reported interest in behavioural change techniques such as nudge theory (Stamp, 2010). The paper is structured by presenting the case using The National Social Marketing Centre’s (NSMC, 2010) benchmark criteria for effective social marketing, whilst identifying findings and themes from the literature

NRQCD results on the MILC extra coarse ensemble

We present preliminary results using NRQCD to describe heavy quarks on the MILC 2+1 flavour dynamical extra coarse ensemble. We calculate the spectra of low lying states in bottomonium to complement earlier results on the finer MILC ensembles. We then exploit the coarseness of the lattices to calculate charm propagators using NRQCD. These are used to examine the charmonium spectrum and to calclate the mass of the $B_c$ using NRQCD. Finally we look breifly at the $B_d$ and $B_s$ systems using the imporoved staggered formalism to describe the light valence quarks.Comment: 6 pages, Talk presented at Lattice 2005 (Heavy Quarks), Dublin, 25-30 July 200

Extreme Nonlinear Optics in a Femtosecond Enhancement Cavity

Intrinsic to the process of high-order harmonic generation is the creation of plasma and the resulting spatiotemporal distortions of the driving laser pulse. Inside a high finesse cavity where the driver pulse and gas medium are reused, this can lead to optical bistability of the cavity-plasma system, accumulated self-phase modulation of the intracavity pulse, and coupling to higher order cavity modes. We present an experimental and theoretical study of these effects and discuss their implications for power scaling of intracavity high-order harmonic generation and extreme ultraviolet frequency combs

Draft Genome Sequences of Campylobacter jejuni Strains That Cause Abortion in Livestock.

Campylobacter jejuni is an intestinal bacterium that can cause abortion in livestock. This publication announces the public release of 15 Campylobacter jejuni genome sequences from isolates linked to abortion in livestock. These isolates are part of the 100K Pathogen Genome Project and are from clinical cases at the University of California (UC) Davis

Draft Genome Sequence of Multidrug-Resistant Abortive Campylobacter jejuni from Northern California.

Campylobacter jejuni is an enteric bacterium that can cause abortion in livestock. This is the release of a multidrug-resistant Campylobacter jejuni genome from an isolate that caused an abortion in a cow in northern California. This isolate is part of the 100K Pathogen Genome Project