E – Tourism And Tourism Services Consumer Protection

This article wishes to highlight the electronic tourism and innovation role in tourism industry with impact on economic growth especially by approach of firms. So, tourism firms witch have a website well done have access to a huge tourism market, thus succeeding to present their products and services of interest to a wide range of consumers both at national and international level. Consumer behavior is strongly influenced, observing major mutations; witch requires revision of regulations, particularly in consumer protection. Tourists protection is ensured primarily by tourism organization witch promote e-tourism and secondly by state, with legal regulations. The authors aim to highlight a number of issues relating to the importance electronic procurement of tourism packages, the responsibilities of owners sites, current policy on consumer protection for online travel services or products. Through a rigorous analysis of existing legislation, but also through an exploration of literature, authors have proposed highlighting the main directions to follow to improve consumer protection regulations online tour.e-tourism, consumer behavior, protection, website, tourism industry

THE IMPACT OF E-COMMERCE ON THE SUPPLY CHAIN B2B IN IRELAND

The ability to redefine inter-firm relationships and processes, internet-enabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes that produce value for customers. B2B e-commerce in supply chain management (SCM) becomes more important due to its performance implications. Process integration involves upstream and downstream coordination with supply chain partners. In these interactions, supply chain B2B e-commerce helps minimize complexity and increase flexibility while enhancing a higher degree of communication and operational efficiency.Supply chain management; Business to Business marketing; Electronic commerce; Globalization.

Strategies of Price and Distribution in the Hospitality Industry

It can be considered that a correlation ofthe price policy with that ofthe firms which offer Services must be assured due to the heterogeneous structure of the touristic product. Taking into consideration the touristic product‘s specificity which is immaterial and intangible, it is “distributed” only as information, image and its acquisition means only the access to a future consumption right, confirmed and guaranteed through a touristic title

PEACE MARKETING

Alexandru-Mircea Nedelea, Marilena-Oana Nedelea (coordinators)Universitara Publishing House, Bucharest, 201

Marketing in the Public Administration

By way of its vision and contents, marketing in the public administration imposes upon public servants a new mode of conduct which implies, in equal measures, receptiveness to the citizens' needs, high ability to adapt to the evolution of society's demands and exigencies, innovative spirit, transparency, reduction of bureaucracy, flexibility in the functioning mechanisms of public institutions, a unitary vision of the activities performed, and a maximum of efficiency, obtained as a result of the genuine orientation of activity towards the real needs of the citizens. The concept of marketing in the public administration is targeted at the identification, the anticipation, the quantification of the citizens' needs and demands, and their satisfaction by the institutions of the state. The future of public administration will have to be redefined in present-day society starting from the improvement of image for the public institution. The open-minded and honest propensity to solving the citizens' problems is the key with which the public institution marketing unlocks the door of success within the society it belongs to.citizen's needs, public institution's image, public marketing, public interests.

HOLIDAY ATTACHMENT: THE CONSTRUCT AND ITS MEASUREMENT

Given that it is not the individual components constituting a holiday in isolation or in simple additive relationship that determines tourists’ sense of satisfaction with that holiday, the absence of an instrument to capture the effect of the holiday experience in its entirety is but odd. Not only that, the current approach of inferring the whole complex of holiday experience as the simple additive sum of the knowledge of its constituent parts is epistemologically problematic, too. Beginning with a brief inventorying of the current approaches to the measurement of place attachment, which is being used by researchers to assess tourists’ attachment to holiday destinations, the present paper attempts to develop a more holistic instrument, Holiday Attachment, which can comprehensively measure tourists’ attachment with the composite holiday experience. The holiday attachment instrument has successfully demonstrated the essential tests of validity and reliability. The paper is concluded with a brief discussion of the current limitations and the developmental dimensions of the instrument, as well as its implications and potential applications.Holiday attachement; Holiday utility; Holiday identity; Implications of the scale.

The Characteristics and Structure of the Tourism Market

Nowadays, tourism is considered as one of the most dynamic economic field, with a continuous oscillatory evolution, being defined as the most profitable industry at the end of the 20th century. John Naisbitt identifies tourism, in his famous book “Megatendencies”, as the industry with the fastest development at the beginning of the 3rd millennium. If the present day tendency continues, tourism will become the first exporting industry and it will keep its position of first industry in the world that creates jobs. Analyzing the links between the touristic market and the service market, one has to notice that firstly, the touristic market is, through its nature, a service market, its development being conditioned by the existence of a wide range of offers in transport, accommodation, restaurants, recreation, cure facilities. On the other hand, one can also notice the interference between the touristic market, and that of the goods for the touristic consumption. On the world-wide touristic market, the countries which will succeed in attracting the tourists will be those proving a deep preoccupation with the increasing of the competition on the top levels of the touristic sector.Touristic market; Touristic supply; Demand in tourism; Touristic consumption.

HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing). Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation) of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity