109 research outputs found

    Pamphlet, Are you a good library board member?

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    2 pages. Serving on a library board is a responsibility. It is within your province to offer a great service to your community if you are interested, conscientious, and willing to sacrifice time and energy. Pamphlet distributed by Public Library Service Division, State of Alabama, Montgomery, Alabama

    Biennial report

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    No report issued for the biennium 1921-221906/07-1920, issued as two annual reports in 1 volFirst report covers period from February 26 to June 30, 1881Report year irregular: 1881-1917, ends June 30; 1918 ends Dec. 31Mode of access: Internet.Title varies: 1881-1882/83, 1884/85- First[-Third, Fifth- annual report of the Railroad Commission; 19 -1912/14, Annual report [etc.]; 1914/16, Annual report of the Railroad Commission of Alabama and the Alabama Public Service Commission; 1916/18-1919/20, Biennial report of the Alabama Public Service Commission; 1923-24, Alabama Public Service Commission reports ... Decisions; 1925- Alabama Public Service Commission ... DecisionsFOR COMPLETE RECORD SEE CHECKLIS

    Report

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    Title Varies: 1923-30, DecisionsMode of access: Internet

    Activities report /

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    Some vols. also have distinctive titles.Description based on: 1970.Mode of access: Internet

    Summary of a study of organization and governance of Alabama state library systems /

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    Main work entered under : Public Administration Service, Chicago.Cover title.Mode of access: Internet

    Spokes-character usage as a marketing tool on Twitter

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    This research investigates how marketers use spokes-characters on Twitter to communicate with consumers subscribing to the character's Twitter feed. This research content analyzes Twitter posts for 20 spokes-characters representing a variety of brands and different product categories. A random sample of 2,691 tweets were selected to be analyzed for content, links, and timing. The results proved several relationships between different spokes-character demographics and their tweeting habits. When compared to male characters, female characters are significantly more likely to tweet original content, while males are significantly more likely than females to respond to queries. The most frequently tweeted type of content for all characters is pass along content, with news being the least frequently observed content category. Significant content differences are observed between spokes-characters based upon the spokes-character's gender, appearance and product type represented. When all characters are considered, most spokes-characters tweet during weekday mornings. Similar patterns are observed for monthly tweet activity: tweet frequency peaks in the summer, and declines during the October, November and December. (Published By University of Alabama Libraries

    Masculinity in magazine advertisements: is it in the eye of the beholder?

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    Masculine roles in the media are constantly changing and those evolving roles had not been observed in a decade. This research was conducted to investigate levels of masculinity in the print medium among a variety of target audiences. Its goal was to decipher how portrayals of masculinity changed based on the magazine's target audience, and several coding factors were used to determine that information. To prepare, a review of advertising and gender, psychological and communication theories, the changing nature of masculinity, feminine impact, target audience participation and an array of relevant past research was conducted. Over the course of this content analysis, 315 advertisements from nine magazines over three years were examined to distinguish changes in masculine roles based on the magazine's target audience. While few significant correlations were found, the results pertaining to raw data have proved to be a significant addition to the body of knowledge on the portrayal of male roles, especially in comparison to past research's results that were displayed in raw data without significance testing. Results show some findings consistent with past research, and some new developments as well. Overall, it was found that masculine portrayals are inconsistent among target audiences. Therefore, theoretically men and women are creating differing constructs of the masculine man, which could result in male-to-female relational conflict. (Published By University of Alabama Libraries
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