How Practice Diffusion Drives IoT Technology Adoption and Institutionalization of Solutions in Service Ecosystems

This paper proposes a framework for considering how practice diffusion drives the adoption of IoT technology and fuels institutionalization of solutions within service ecosystems. Practice diffusion requires the adaptation of a practice (using a wearable device) as it emerges across distinct sociocultural contexts. The adaptation of practices allows for the adoption of technology in different ways. New materials are linked with pre-existing meanings and competences as practices emerge and become embedded within a social structure. For IoT technologies, materials include a device and its associated digital data. Thus, practice adaptation requires linkages that enable the integration and use of both a device and data. We highlight a growing mental health crisis and the potential of wearable devices as medical aids, particularly for adolescents who spend much of their time connected to the internet. We consider important linkages to help institutionalize unique solutions for those in need

How does innovation emerge in a service ecosystem?

To advance the study of innovation in complex settings, this study integrates the innovation, institutional theory, philosophy, and service-dominant logic literatures. Exploring the emergence of innovation and service ecosystem dynamics, researchers take an abductive approach anchored in over 4 years of case study data regarding a high technology solution in an Internet-of-Things setting. By framing innovation as a systemic process, the study reveals that (1) institutional reconciliation is an overlooked phase of innovation, (2) ideas are refined by four types of institutional reconciliation pressures (tensions, divergences, expected value, and service), and (3) innovation is influenced by plasticity in four ways (recursivity, temporality, complementarity, and continuity). Based on these findings, the authors outline a research agenda regarding four principles of innovation as a systemic process. The findings suggest that managers should nurture norms, rules, and beliefs through a systemic process that facilitates the emergence of innovation

Toward a theory of market culture : an investigation of value co-creation and the (re)contextualization of a global market culture

Ph.D. University of Hawaii at Manoa 2012.Includes bibliographical references.In this dissertation, the consideration of markets as cultures, or market culture, is proposed as a theoretical framework, based on value co-creation, for studying markets and marketing. Central to this view, is the idea that value is always jointly created (cocreated) in markets because it is proposed by one or more actors (e.g., firms), but derived and determined by different actors (e.g., customers), in a particular context. In three interrelated essays, a conceptual framework for studying market cultures is proposed and empirically investigated. This framework suggests that as firms, customers and other stakeholders enact practices (routine actions) to (co-)create value for themselves and for others, they draw on and contribute to common resources, social norms and meanings, which recursively constitute the cultural contexts through which value is derived. The first essay proposes a framework for conceptualizing markets as cultures by integrating two streams of marketing research that center on jointly created value--service-dominant (S-D) logic and consumer culture theory (CCT)--and drawing on practice theory, as it has been developed in marketing and sociology. The second essay explores the (re)contextualization, or social construction, of a global market culture, surfing, as changes in practices guide and are guided by changes in structure--resources, norms and meanings--across time and space (i.e., globalization). The third essay applies the model of cultural context as a value co-creation approach to identifying unique markets, by studying the differences between surfing and a recently (re)contextualized market, stand-up paddle boarding (SUP). This research contributes to the development of market(ing) theory and practice by integrating and extending S-D logic and CCT and providing insight to the cultural aspects of value co-creation and market (re)formation

The value co-creation crossroad of service-dominant logic and network theory

Thesis (M.B.A)--University of Hawaii at Manoa, 2007.Conventional models of economic exchange limit the understanding of value-creation to a firm's output and the price a person is willing to pay, value-in-exchange. The present research addresses the inadequacies of such models through the synthesis of two growing streams of marketing thought, service-dominant logic and network theory. At this crossroad, a framework for value co-creation is presented, which suggests that service is the underlying basis of all exchange and that the service recipient (e.g., customer) ultimately derives and determines value, through value-in-use. The proposed model unites value-in-exchange and value-in-use under one process of value co-creation, which is composed of three elements, the accessibility, adaptability and integratability of operant resources (e.g., knowledge and skills), within a system of service-for-service exchange. Seven research propositions are presented based on the notions that value derived through co-creation is heterogeneous for each actor and influenced by the configuration and quality of its surrounding network

On value and value co-creation: A service systems and service logic perspective

Summary The creation of value is the core purpose and central process of economic exchange. Traditional models of value creation focus on the firm's output and price. We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant (S-D) logic. We take the view that (1) service, the application of competences (such as knowledge and skills) by one party for the benefit of another, is the underlying basis of exchange; (2) the proper unit of analysis for service-for-service exchange is the service system, which is a configuration of resources (including people, information, and technology) connected to other systems by value propositions; and (3) service science is the study of service systems and of the co-creation of value within complex configurations of resources. We argue that value is fundamentally derived and determined in use - the integration and application of resources in a specific context - rather than in exchange - embedded in firm output and captured by price. Service systems interact through mutual service exchange relationships, improving the adaptability and survivability of all service systems engaged in exchange, by allowing integration of resources that are mutually beneficial. This argument has implications for advancing service science by identifying research questions regarding configurations and processes of value co-creation and measurements of value-in-use, and by developing its ties with economics and other service-oriented disciplines.Service-dominant logic Service science Service system Value co-creation Value-in-use Value-in-exchange

THE ROLE OF SYMBOLS IN VALUE CO-CREATION

Abstract The research aims to explore the role of symbols in value co-creation in order to develop a deeper understanding of how actors, communicate, interact and reconcile perspectives as they integrate and exchange resources to create value for themselves and for others. We draw on a service-ecosystems approach to value co-creation and propose a conceptual framework that highlights varying views of value and articulates the way in which value co-creation results from the integration of resources and interactions among multiple entities. We argue that symbols assist actors in co-creating shared meanings that help actors make decisions regarding current and future interactions. In this way, symbols support the coordination of interaction and communication, as well as the computation or evaluation of value, among actors. We provide an empirical example of our conceptual framework as supporting evidence for the role of symbols in value co-creation, and point toward directions for future research

The role of symbols in value co-creation

The research aims to explore the role of symbols in value co-creation in order to develop a deeper understanding of how actors, communicate, interact and reconcile perspectives as they integrate and exchange resources to create value for themselves and for others. We draw on a service-ecosystems approach to value co-creation and propose a conceptual framework that highlights varying views of value and articulates the way in which value co-creation results from the integration of resources and interactions among multiple entities. We argue that symbols assist actors in co-creating shared meanings that help actors make decisions regarding current and future interactions. In this way, symbols support the coordination of interaction and communication, as well as the computation or evaluation of value, among actors. We provide an empirical example of our conceptual framework as supporting evidence for the role of symbols in value co-creation, and point toward directions for future research