Dynamic Capabilities, Core Competence, and Competitive Advantage of Zakat Institution: Study in Rumah Zakat Indonesia

Previous studies of competitive advantage mostly discussed business entities, instead of public organizations or non-profit ones. Several products of public organizations already use a market mechanism such as in the case of zakat collection service in Indonesia. This research investigates the effect of dynamic capabilities and core competence on the competitive advantage of a zakat institution. The data analysis method employed in this research is path analysis to test the direct and indirect effect of dynamic capabilities on competitive advantage. The results of this research show that dynamic capabilities do not directly affect competitive advantage. Dynamic capabilities, however, affect competitive advantage through core competence. Keywords: dynamic capabilities; core competence; competitive advantage; zakat institutio

Building The Concept Of Halal Brand Image On Islamic Banking

The asset growth of Islamic banks in Indonesia is relatively higher than their conventional counterparts. It is essential to explain the image of Islamic banks perceived by Muslim consumers. Brand image plays a significant role in affecting purchase intention. Customers may decide to purchase or avoid a product not because of the inability of that product to run its functions. This papers aims to explain the concept of halal brand image. The concept of halal brand image according to various scholars is still very varied, so it is necessary to obtain a holistic explanation regarding the concept of halal brand image, especially in Islamic financial institution. Literature review is used to explain the concept the halal brand image, especially in  Islamic financial industri. Halal brand image can be defined as the rational and emotional perception of a brand that is followed, accepted, and permitted in Islam. This brand must certainly be free from usury (interest rate), gharar, gambling, and unfair as well as exploiting risk-sharing practices. Every practicing Muslim will consider Islamic principles when consuming any products, including financial service products Keywords:Halal, Brand Image, Islamic BankingThe asset growth of Islamic banks in Indonesia is relatively higher than their conventional counterparts. It is essential to explain the image of Islamic banks perceived by Muslim consumers. Brand image plays a significant role in affecting purchase intention. Customers may decide to purchase or avoid a product not because of the inability of that product to run its functions. This papers aims to explain the concept of halal brand image. The concept of halal brand image according to various scholars is still very varied, so it is necessary to obtain a holistic explanation regarding the concept of halal brand image, especially in Islamic financial institution. Literature review is used to explain the concept the halal brand image, especially in  Islamic financial industri. Halal brand image can be defined as the rational and emotional perception of a brand that is followed, accepted, and permitted in Islam. This brand must certainly be free from usury (interest rate), gharar, gambling, and unfair as well as exploiting risk-sharing practices. Every practicing Muslim will consider Islamic principles when consuming any products, including financial service products Keywords: Halal, Brand Image, Islamic Bankin

Pengembangan Mutu Peserta Didik dalam Pembelajaran: Implementasi Profesionalisme Guru Madrasah

Tujuan penelitian ini adalah menghasilkan implementasi profesionalisme guru madrasah dalam pengembangan mutu peserta didik. Menggunakan penelitian studi kasus dengan informan guru madrasah. Wawancara digunakan untuk mengumpulkan data dan dianalisis menggunakan analisis kualitatif. Penelitian ini menemukan bahwa profesionalisme guru dalam mengembangkan mutu perta didik dalam pembelajaran di madrasah dengan memperkuat persiapan pembelajaran, pelaksanaan pembelajaran, evaluasi pembelajaran dan tindak lanjut. Pengembangan bahan ajar, media pembalajaran berbasis teknologi informasi, metode pembelajaran bervariasi dan evaluasi yang berkesinambungan. Kompetensi pedagogik, kepribadian, profesional, sosial, dan kompetensi kepemimpinan dimaksimalkan dalam mengembangkan mutu peserta didik. Penelitian ini menyimpulkan bahwa mutu peserta didik dikembangkan oleh profesioanalisasi guru madrasah melalui pembelajaran berkualitas, mengidentifikasi berbagai kendala dan berupaya mengembangkan mutu peserta didik dalam manajemen madrasah, guru, siswa, orangtua, dan sistem informasi. Temuan penelitian berimplikasi pada pengembangan mutu peserta didik dalam pembelajaran madrasah. Penelitian ke depan direkomendasikan untuk mengembangkan penelitian eksperimen untuk mengukur secara akurat profesionalisme guru madrasah dalam mengembangkan mutu peserta didik dalam pembelajaran di madrasah

The Role of Social Media Toward Patient Satisfication and Patient Loyalty in Private Clinic

Communication is one of factors that related to patient satisfication and loyalty in health service. Communication can occur between clinic and patients, also doctor and patients. In this digital era, social media is the new way for communicate. Therefore, patients can access easily through social media about the clinic they want to visit as the form of communication. This study used an analytical survey design with 40 respondents who have received a service from clinic. They are selected by simple purposive sampling. Data were collected using an online questionnaire. Data was analyzed using SPSS. The result is social media is associated with patient satisfication and loyalty.Keywords: Social media, satisfication, loyalty, clini

Strategic Approach for Optimizing of Zakah Institution Performance: Customer Relationship Management

Zakah is part of the Indonesian economy, which requires the development and structuring. The funds of zakah must be well managed by organizational zakah system which should be improved its performance. Therefore, there is a need of new approach concerning the zakah management based on muzakki’s behavior as an important resource in zakah institution. This paper explores the role of Customer Relationship Management (CRM) in zakah institution linked the important of muzakki’s contribution who use services of its. Then it aims to expand the understanding about how CRM as one of strategic approach for organization such zakah institution to improve its performance which employes three main aspect of CRM, which are form of personnel (behavior of personnel), business process, and using technology. Furthermore, this paper tries to depict how CRM is able to raise the zakah funds collection from Moslem society especially Middle Class Moslem in Indonesia by customer (muzakki) satisfaction and cost reduction of zakah institution.DOI: 10.15408/aiq.v9i1.4010

The Factors Influencing Purchasing Decisions

During the covid_19 pandemic, many changes occurred in the   culture   of people’s life. The determination of social distancing during a pandemic had caused several public facilities closed and reduced social activities in the community. This resulted saturation in communities and they looked for other positive activities as cycling to get pleasure. The purpose of this study is to analyze the factors that influence the decision of buying a bike to win the market competition. The method of research is using survey method with questionnaires by the bikers belonging in the community.   The research shows that the variable product, price, promotion and image of the brand simultaneously influenced positively and significantly to the decision of consumer’s purchasing. The implications of managerial which is derived from the research is that, can be used as one benchmark for implementing appropriate strategies to take bike market share with the comparison of the variables. Keywords: Marketing Mix, Brand Image and Purchasing Decision

THE INFLUENCE OF THE HALAL LOGO ON COSMETIC PRODUCTS ON BRAND LOYALTY IS MEDIATED BY BRAND SATISFACTION AND BRAND TRUST

Religion is the thing that most influences a person's or community's social decisions, this is based on their adherence to the religion they profess. In various parts of the world, every Muslim will use halal concepts in their daily lives. The decision to buy and use a product is one of the social decisions that are made and influenced by the religious aspects of consumers. This study wanted to examine the effect of halal logos on brand loyalty mediated by, satisfaction, and trust. This study is a survey research that can be classified into associative / relationship research. The sampling technique uses Non-Probability Sampling with a Purposive sampling technique.Keywords: Halal logos, Brand loyalty, Satisfaction, Trus

How To Respond The Pharmaceutical Company Market During The Covid-19 Pandemic (Study On Pt. Fulky Hasya)

This research has two problem formulations, namely the response of pharmaceutical companies during the Covid-19 pandemic and the impact of the response of pharmaceutical companies during the Covid-19 pandemic. The purpose of this study is to see how the response of pharmaceutical companies during the Covid-19 pandemic. Marketing response means a response, action, or answer to a problem to certain conditions. Marketing is a form of achievement for the work of business activities with respect to the flow of goods and services from producers to consumers. . This study uses a qualitative method. This method was chosen because the data obtained from the researchers' interviews with related parties. In this study, researchers collected interview data and information, observation and documentation. In the discussion, the researcher explained how to respond to the covid pandemic 19 PT. And here the researcher finds a unique way in each of the answers submitted to the source, but there are also similar answers that actually have the same meaning. From the research conducted by the author, the following results were obtained: PT. Fulkihasya responded to the COVID-19 pandemic by monitoring the market and educating the market to improve its marketing performance. Keywords: response, pharmacy, market monitoring, covid 19, case study

Build an Agricultural Business Ecosystem For Agricultural Insurance

Agriculture is the main source of income for rural communities in many developing countries such asIndonesia. Agriculture represents 15% of the Gross Domestic Product and employs nearly 38 millionworkers, most of whom are small farmers. Thus, improving the condition of farmers will reduce the levelof poverty. Rice Crop Insurance is one of the Government's programs to support farmers, farmers can stillimmediately replant their land from the payment of benefits paid by the Insurer and do not experiencefinancial shocks due to by unwanted events. The current pattern of agriculture in Indonesia are traditionalpattern so that natural factors are very influential, agricultural machinery and capital financial is limited.The location of the research was carried out at the Asuransi Jasindo Purwokerto Branch Office. Thisresearch is an exploratory descriptive research because this research aims to explore various problems orquestions that become the focus of a research activity. This research involves Asuransi Jasindo, farmersgroup, Unit Pelaksana Jasa Alsintan and Bank BNI as a financial institution. Learning from the experiencesof other developing countries, the success of most insurance projects lies in the combination of insurancewith other services, such as loans, in-kind seed payments, and government programs that improve soilconditions and infrastructure. So that the existence of agricultural insurance can change the behavior offarmers by reducing uncertainty, allowing farmers to get profitable crops and then becoming a catalyst,because lenders are more likely to provide credit to farmers who are protected by insurance.Keywords: Agricultural insurance; agricultural ecosystem; insurance marketing; insurance marketingstrateg