Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas)

Exactly how the hotel industry creates good quality service experiences has attracted the attention of scholars and practitioners. Some scholars advocate creating high quality service encounters to enhance customer loyalty. Despite the fact that experiences are regarded as key concepts in marketing today, there are different views and interpretations about the content of terms. This study examines the relationship between experiential marketing, experiential value and mediator role of   purchase intentions on Customer Loyalty. Experiential marketing focuses on how customer senses, feel, think, act and relate their experiences and experiential value incorporate the Entertainment Visual Appeal, Interaction, Value and Consumer return on Investment in the proposed model. To test the proposed model, The data were collected through questionnaire and the sample of this study was on a convenience sample of 133 Customer in Hormoz Hotel in Bandar Abbas. The data were analyzed using SPSS 20 and Smart PLS2 software. Findings confirm that Experiential Marketing, Experiential Value and Purchase Behavior present significant positive influence on customer loyalty. Furthermore experiential marketing and Experiential Value have significant positive influence on Purchase Behavior. Also,  intermediate effect of Purchase Behavior was confirmed. Research results can serve as an important reference of internal environmental display and consumer experience for chain service industry. Keywords: Experiential Marketing, Experiential Value, Purchase Behavior, Customer Loyalt

INTROSPECTING SURVEY OF ARCHITECTURE OF JAME MOSQUE OF ISFAHAN ON THE BASE OF UNSEEN CONCEPTS OF PERSIAN LYRICS (HAFEZ AND MULAVI)

Abstract. The language of paraphrase (taa’wil, In Arabic: ) uses Divine Signs, based on certain sources of unseen (gheiybi, in Arabic: ). The confirmation of knowledge of The Unseen helps man to return to himself. The real self is an aspect of the social self that can be established truly in congregational prayer. Holding congregational prayer shapes mosque institution. There are praying, mosques and rituals, for all realms of being: Literal (Mulki, in Arabic: ), Ethereal (Mithaali, in Arabic: ), Spiritual (Malakut, in Arabic: ). The rituals accomplish in mosque architecture in the hierarchy of being. The hierarchy of being helps to explain unseen (ghiybï) concepts by language of paraphrase (taa’wil), through "’Aayaat" (in Arabic: ). Noticing to Aayaat (in Arabic: ) has an interrelation with human actions and thoughts through the life .The most affective action that leads to confirmationof The Unseen is worshipping , specially the action of praying that is done in three realm of human being. The institutional form of action of praying is done in mosque architecture .Although apparently mosque architecture is done by literal materials in mulki realm of being, it shapes mosques of transcendent realms: ethereal and spiritual mosques. Mosque architecture in all realms has some rituals. What rituals should be done in mosque architecture and how the hierarchies of mosques in all realms of being have interconnected together this work answers by mystical paraphrase on the base of sources of Quran. In addition there are close relationships between hidden structures of themosques and the unseen concepts embodied in Persian language and literature of Iran, which indicates the religious beliefs. The places that have been created as the result of unseen concepts show that construction of famous mosques in Iran, especially in Isfahan style are immortal and timeless. A question arises in this context as to what factors have led to the manifestation of unseen concepts in the architecture of mosques Isfahan objectively? And what are the evidences of unseen confirmations that led to introspection and inner approach? In this regard, this research aims to answer the questions raised, especially in Jame mosque of Isfahan and tries to address the factors that led to themanifestation of the unseen in this building. The research method is the qualitative and describes the case study by using an analytical-introspective survey. First on the base of grounded theory method refers to the unseen sources of Persian literature of Iran Hafez's and Mulavi's lyrics to extract unseen concept, then introspective descriptions of case study are presented as introspection of manifestation of concepts in the architecture of mosque of Isfahan, in order to elucidate the effective factors in the immortality of this mosque. The results of this study indicate that the structure ofthe mosque is due to the manifestation of the unseen concepts, including literature and architecture, the possibility of creating the sense of approximation in this building.The emergence of the Unseen nature of existence is God's Hidden Manifestation in the mirror of creation, and human consciousness about the Absolute Unseen is the ultimate goal of creation, which always can be understood by worship. Because worshipping is the most appropriate mean to pay attention to inner realms. Then without worship and its accessories the unseen realm of existence will be left in hidden veil. Therefore, the architecture of the place-time of worship can be a container of intuition of unseen realms of existence. The paradigmatic allegorical immortal language of architecture has an organic interrelationship with thecosmology of Islam, which transmits the most appropriate aspects of the unseen that shapes the main meaning in slamic art as spirit of Islam. Spirit of Islam has penetrated into all activities and, wherever it may be, shows the presence of God. God's Presence manifests at first in verses and then allegorically in poems that reflect Islamic values. Jamé Mosque of Isfahan is a place full of confirmation of unseen in different periods, in desire to intuit unseen realities. In this mosque, concepts derived from the Hafez's and Mulavi's poems as a person who has indwelled in unseen realm and speaks about the realities allegorically that can be employed as esoteric meanings of architecturewith their manifestation in place and time. This research is done with hope to use the unseen meanings in mosque architecture to upgrade them as reminder of unseen realities and in a higher level as unseen places. Numerous issues related to the belief in unseen architecture of mosque give an explanation of how to convert the existing mosques (the same as Isfahan mosque) to desirable ones (future mosques).Keywords: "Unseen Architecture", "Unseen Literature"," Isfahan Jame` Mosque", "IntrospectiveDescriptions"

Exploring the Safety Margin in Current Guidelines for Electromagnetic Exposure

Exposure to radio-frequency (RF) electromagnetic fields (EMF) is unavoidable in today's modern life. This exposure is growing mainly because of rapid growth in telecommunication systems. Awareness of the possible risks of exposure to EMF has raised public concern. To avoid any potential adverse health effect, international organizations of ICNIRP and IEEE have developed basic restrictions (BRs) on specific absorption rate (SAR) for human exposure to RF EMF. These restrictions were derived based on limited data, i.e. experimental assessments (almost entirely) in animals or dose assessment using generic phantoms (approximated human anatomy). In order to account for uncertainties in the data and to provide a sufficient level of safety, the limits are lowered by large safety factors which were selected based on expert opinion rather than a rigorous quantitative process. The safety factors are not quantified for various exposure scenarios. In view of the lack of knowledge on the incorporated safety factor, and in the light of unique opportunity that medical applications can provide to establish dose-response relationship for humans, the aim of this thesis is to explore the relevance of the current BRs for functional tissue changes and to tailor SAR limits for localized exposure above which tissue damage takes place. This thesis, by means of advanced simulation tools, shows that the current restrictions on local exposure to RF EMF are conservative and should be more refined based on accurate dosimetry and useful data on experimental assessments in humans

Design and Simulation of Adaptive Neuro Fuzzy Inference Based Controller for Chaotic Lorenz System

Chaos is a nonlinear behavior that shows chaotic and irregular responses to internal and external stimuli in dynamic systems. This behavior usually appears in systems that are highly sensitive to initial condition. In these systems, stabilization is a highly considerable tool for eliminating aberrant behaviors. In this paper, the problem of stabilization and tracking the chaos are investigated. In fact, this problem can be divided into two categories, regulation and tracking. These kinds of stabilization have been studied, first regardless of the chaos and then considering the chaos. For this purpose, smart and powerful adaptive neuro fuzzy inference system (ANFIS) technique is used because intelligent approaches unlike the classical methods do not require complex mathematical equations and do not need to acquire the dynamics. Moreover, ANFIS is a complete and optimized fuzzy approach that has both advantages of neural network and fuzzy network. Furthermore, it can acquire fuzzy membership functions automatically. The proposed technique is examined by a famous example of a chaos system called Lorenz system. The simulation results show the ability of the proposed technique and its effectiveness in comparison with PID controller in the system

Quark-lepton mass unification at TeV scales

A scenario combining a model of early (TeV) unification of quarks and leptons with the physics of large extra dimensions provides a natural mechanism linking quark and lepton masses at TeV scale. This has been dubbed as early quark-lepton mass unification by one of us (PQH) in one of the two models of early quark-lepton unification, which are consistent with data, namely SU(4)_PS \otimes SU(2)_L \otimes SU(2)_R \otimes SU(2)_H. In particular, it focused on the issue of naturally light Dirac neutrino. The present paper will focus on similar issues in the other model, namely SU(4)_PS \otimes SU(3)_L \otimes SU(3)_H.Comment: Accepted for publication in PRD: The new version is in agreement with the accepted manuscrip

Electroweak-scale mirror fermions, μ→eγ\mu \to e \gamma and τ→μγ\tau \to \mu \gamma

The Lepton Flavour Violating (LFV) processes $\mu \to e \gamma$ and $\tau \to \mu \gamma$ are estimated in a model of electroweak-scale right-handed neutrinos. The present bounds on the branching ratios, $B(\mu \to e \gamma)< 1.2 \times 10^{-11}$, $B(\tau \to \mu \gamma) < 6.8 \times 10^{-8}$ (BaBar) and $< 4.5 \times 10^{-8}$ (Belle), puts strong constraints on the parameters of the model. This constraint links low energy rare decay processes to high-energy phenomena (e.g. decay lengths of the mirror charged leptons which are important in the search for the telltale like-sign dilepton events present in the model of electroweak-scale right-handed neutrinos).Comment: 8 double-column pages, 1 embedded figure. Version accepted for publication in Phys. Lett. B includes the following additions: one table, a few remarks, and three reference

Investigation of Electrolysis Process Performance by Graphite Electrodes for De-Colorization of Phenolphthalein and Phenol Red from Aqueous Solution

This study elucidates the de-colorization of phenolphthalein and phenol red from aqueous solution through electrochemical oxidation technique. An electrochemical reactor had 1 liter volume that used 2 graphite electrodes. Effect of electric power voltage, inter electrode distance and electrolyte concentration was investigated in this system. It was found that the optimum conditions for completely removal of phenolphthalein was at voltage of 48 V, retention time of 9 minutes, distance between the electrode of 5 cm, and the salt concentration of 1.5 g/l. Also completely removal of phenol red was at voltage of 48 V, retention time of 8 minutes, distance between the electrode of 5 cm, and the salt concentration of 2 g/l. Phenol red and phenolphthalein COD removal efficiency was 85 and 80 percent respectively. The results suggest that the electrolysis process is an effective way to removal of phenolphthalein and phenol red color from effluent, because of it can completely remove the color in a short time

Nonionizing Electromagnetic Irradiations; Biological Interactions, Human Safety

Human is usually exposed to environmental radiation from natural and man-made sources. Therefore, it is important to investigate the effects of exposure to environmental radiation, partly related to understanding and protecting against the risk of exposure to environmental radiation with beneficial and adverse impacts on human life. The rapid development of technologies causes a dramatic enhancement of radiation in the human environment. In this study, we address the biological effects caused by different fractions of non-ionizing electromagnetic irradiation to humans and describe possible approaches for minimizing adverse health effects initiated by radiation. The main focus was on biological mechanisms initiated by irradiation and represented protection, and safety approaches to prevent health disorders