The Impact of the Green Supply Chain Management on Environmental – Based Marketing Performance: Case study Nuqul Group Companies in Jordan

This study aims to investigate “The impact of  the Green Supply Chain Management” (GSCM)  on Environmental – Based Marketing Performance. In order to achieve the objectives of the study, the researchers deployed the descriptive analytical approach due to its relevance to this kind of research. The sample used in this study is the stratified convenience sampling, where the study targeted the top and middle managerial levels from the population, and the targeted managerial levels was made up of (167) employees in the five companies. 125 questionnaires  were distributed for the five companies with  (25) questionnaires for each company. The accepted questionnaire was (96).  The results of the research showed that the elements of the Green Supply Chain Management "Internal Environmental Management, Green Purchasing, Green Information Systems, Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery" practices affect the environmental – based marketing performance. The results showed the most element with significant impact on the environmental – based marketing performance was internal environmental management. Keywords: Green Supply Chain Management, Marketing Performance, Nuqul Group Companies, Jordan

E-Integrated Marketing Communication and its impact on Customers' Attitudes

This study aims to investigate the impact of E-integrated marketing communication (E-IMC) on customers' attitudes toward electronic products. In order to achieve the objectives of the study, the researchers deployed the descriptive analytical approach due to its relevance to this kind of research. The sample was purposive random sample of online customers who are exposed to E-IMC in the context of electronic products in Jordan; 547 questionnaires were distributed, 498 questionnaires were collected back and 455 questionnaires were accepted. The research included two main variables with sub dimensions; E-IMC as the independent variable, customers' attitudes toward electronic products representing the dependent variable.. E-IMC sub dimensions were online advertising (OD), online public relations (OPR) and online sales promotion (OSP. Results revealed that there is a statistically significant relationship between E-integrated marketing communication (E-IMC) and customers' attitudes toward electronic products. In the light of the results, possible managerial implications are discussed  and future research subjects are recommended. Keywords: E-Integrated Marketing Communication (E-IMC), Customers' Attitudes,  Electronic Companies, Jordan

Monitoring of Dead Sea water surface variation using multi-temporal satellite data and GIS.

Remote sensing (RS) and geographic information systems (GIS) are very useful for environmental-related studies, particularly in the field of surface water studies such as monitoring of lakes. The Dead Sea is exposed to very high evaporating process with considerable scarcity of water sources, thus leading to a remarkable shrinkage in its water surface area. The lake suffers from dry out due to the negative balance of water cycle during the previous four decades. This paper discusses the application of RS, GIS, and Global Positioning System to estimate the lowering and the shrinkage of Dead Sea water surface over the period 1810–2005. A set of multi-temporal remote sensing images were collected and processed to show the lakes aerial extend shrinkage from 1973 up to 2004. Remote sensing data were used to extract spatial information and to compute the surface areas for Dead Sea for various years. The current study aims at estimating the fluctuation of Dead Sea level over the study period with special emphasis on the environmental impact assessment that includes the degradation level of the Dead Sea. The results indicated that there is a decrease of 20 m in the level of the Dead Sea that has occurred during the study period. Further, the results showed that the water surface area of the Dead Sea has shrunk from 934.26 km2 in 1973 to 640.62 km2 in 2004

Public perceptions of and trust in associations and volunteers

This chapter summarizes and categorizes findings from research on perceptions of volunteers and of membership associations (MAs) among actors in three types of positions vis-à-vis nonprofit organizations (NPOs): members of the general public, actors in government, and actors in the corporate world of business. A fairly stable core of these perceptions depends on individual characteristics of these stakeholders. Three failures of NPOs threaten perceptions of MAs: (1) amateurism, (2) over-exclusion, and (3) asymmetry of information - lack of transparency, the potential for fraud, and violations of the non-distribution constraint in NPOs. MAs and other NPOs can influence perceptions by changing their behavior in interactions with stakeholders and in their communication strategies. Finally, the chapter summarizes findings from research on perceptions of MAs in four specific world regions

The Relationship between using advertising Celebrity Endorsers and Brand Image

The marketing concept is concentrating on customers and who to encourage them to buy certain product than buying competitors ones. The main goal for this study is find out the relationship between using advertising Celebrity Endorsers on Brand image. The findings stress that there is a positive relationship between using advertising celebrity

Scope and Trends of Volunteering and Associations

This chapter has two themes: (1) the scope of formal and informal volunteering and of nonprofit, voluntary, Membership Associations (MAs) in the world, by which we mean the quantitative magnitudes of these phenomena at or near the present time, and (2) the long term and recent (past few decades) trends in these magnitudes. Global data are used, when available, but we also report data for world regions and for specific nations when feasible. We also report on estimated magnitudes of MA wealth and income, the economic value of volunteering, internal structures and processes of MAs, participation rates in MAs, methodological problems, and issues regarding computer mapping of data such at that presented in this chapter. Usable knowledge, future trends, and needed research are discussed