The Possibility of Using Digital Public Relations in Managing Marketing Crises in Light of the Corona Pandemic: A Field Study in Jordanian Private Universities

This study aimed to identify the possibility of using digital public relations in managing marketing crises in light of the Corona pandemic. The study population included Jordanian private universities. As for the sample, it consisted of (150) respondents working in the Public Relations Department in Jordanian private universities. It adopted the descriptive and analytical approach, and used the questionnaire as a tool to collect data, and its validity and reliability were confirmed. The study concluded that there is a possibility of using digital public relations in managing marketing crises in light of the Corona pandemic in Jordanian private universities, and the study recommended emphasizing the importance of digital public relations dealing with preventive plans to prevent marketing crise

The Mediating Role of Quality Service in Studying the Effect of Using Smart Applications on the Ethical Behavior for Sales Delegate Household Air Conditioners in Amman City: A Field Study

The study aimed to identify the mediating role of quality service in studying the effect of using smart applications on the ethical behavior for sales delegate household air conditioners in Amman city, the study population consisted of users household air conditioners whom visiting shopping places in Amman city, while the sample of the study consisted of (400) respondents. The study concluded that the arithmetic mean of intelligent applications and ethical behavior is high levels, while all dimensions of service quality a high level of approval. It also shows the impact of the using smart applications (Short message service, website, social networking sites) on the ethical behavior of sales delegate household air conditioners in Amman city. In addition, there is an impact of the use of smart applications on the ethical behavior of sales delegate of household air conditioners in Amman with the quality of service as an intermediate variable. The study recommended to continue to provide smart applications capable of facilitating the exchange and flow of information and data to customers. And find plans in the future to improve the quality of service and adjusted by providing services that comply with the data of the times and specifications required by home air conditionin

The Time-Based Effects of Kinesio Taping on Acute-Onset Muscle Soreness and Calf Muscle Extensibility among Endurance Athletes: A Randomized Cross-Over Trial

Background: This study aims to determine the effects of kinesio tape (KT) application on acute-onset muscle soreness and the extensibility of the calf muscles in endurance athletes. Methods: A one-arm repeated-measures randomized cross-over controlled study design investigated 55 endurance athletes, including 10 cyclists, 30 badminton players, and 15 long-distance runners (mean age 16.40 ± 2.69) from different stadia in Delhi NCR, India. KT and sham tapes (ST) were applied randomly to right and left legs (prone position) in a cross-over manner with a gap of 72 h. Ankle dorsiflexion range of motion (ADFROM) and pain due to acute-onset muscle soreness were assessed immediately and 10 min and 30 min after treadmill running, using a universal goniometer and numeric pain rating scale (NPRS), respectively, along with the time to fatigue. Results: A statistically significant difference was observed for the NPRS when the mean scores obtained for the KT and ST groups were compared immediately after cessation of running; however, the difference was not statistically significant in the NPRS score that was recorded ten or thirty minutes after. The range of motion increased significantly after the application of both the KT and the ST. After running on a treadmill, the range of motion decreased significantly with both the KT and ST, and the decrease was similar. Conclusion: KT was more effective in reducing the pain intensity immediately after running and increased the time spent running on the treadmill before fatigue set in among endurance athletes. In addition, the two taping methods (KT or ST) were equally effective in enhancing calf muscle extensibility (for both right and left legs) immediately after application. However, both taping methods failed in limiting the decrease in ankle ADFROM after treadmill running