6 research outputs found
A Unified Transaction Cost Model for Adoption of Payment Technologies
This study attempts to develop an integrated model for the adoption of payment technologies. A total of 67 papers on research on payment technology adoption were examined. A unified transaction cost model for adoption of payment technologies is proposed and discussed by integrating Transaction Cost Economics Theory (TCE) and Expectation Confirmation Theory (ECT). Hypotheses are proposed and method is discussed
A Systematic Review of Blockchain-based Loyalty Programs
Customer loyalty programs, the incentive structures designed to reward and retain customers for purchases and other activities, have struggled to maximize their intended goals. Academics and industry practitioners have advocated for the use of blockchain technology as a vehicle to revolutionize loyalty programs. Despite this hype, we have yet to see an examination of existing blockchain-based loyalty solutions. This paper identifies, reviews, and classifies tokenized loyalty solutions. Using a web-scraping method, we systematically retrieved 9,642 tokens listed on the coinmarketcap.com website. Multiple applications of inclusion/exclusion criteria resulted in 21 active loyalty programs based on blockchain, which we evaluated in depth. Our findings confirm that the domain is nascent yet more actualized than previous research has suggested. This analysis fills a much-needed role in the blockchain-loyalty literature by providing an industry lens into the realities of blockchain as a loyalty solution
When Blockchain Meets CRM: An Evaluation of Enterprise CRM Vendor Blockchain Capabilities
The emergence of Blockchain technology has begun to manifest in various business and technical domains. Despite the transformative potential of Blockchain and other distributed ledger technologies, the distributed paradigm is markedly different than the relational database model underlying prototypical CRM systems, presenting a novel integration challenge. Resolving CRM-Blockchain integration challenges is a precondition to realizing the emergent paradigm known as CRM 4.0. The top 6 CRM vendors are identified, and their Blockchain capabilities are investigated. We conclude that while many of these vendors once implemented Blockchain capabilities, such capabilities have since largely been deprioritized, obfuscated, or outright abandoned. This paper extends the existing literature on CRM and Blockchain through the lens of industry
Value-Cost Model for Cryptocurrency Adoption
This study aims to develop an adoption model that explains the adoption of technologies with an economic aspect. A Value-Cost Model for Cryptocurrency Adoption is proposed and discussed. It integrates Transaction Cost Economics Theory (TCE) and the concept of perceived value. Research hypotheses and their theoretical background are presented, and the method is discussed. Keywords Cryptocurrency, adoption, bitcoin, transaction cost, value
Investigating Users\u27 Continuous Adoption of Cryptocurrency
Cryptocurrency has the potential to radically impact social and financial interactions due to the power of its underlying technology. Cryptocurrency can be a solution for a number of long-standing financial challenges, such as providing underbanked people with access to financial services. Several studies have attempted to examine cryptocurrency adoption; however, there is a lack of studies investigating its continuous use. Therefore, this study seeks to address this gap by exploring usersâ continuous adoption intention of cryptocurrency by developing a model based on the Transaction Cost Economics Theory (TCE) and perceived value. By collecting 173 responses from current cryptocurrency users, we conclude that usersâ continuous adoption is determined by their perceived value which is impacted by both perceived benefits and transaction costs. Uncertainty and asset specificity have been found to increase transaction costs while transaction frequency decreases them. Practical and theoretical implications are discussed
The Role of Transaction Cost in the Adoption of Mobile Payment
We live in a world that is full of digital payment solutions. However, most of these payment technologies are still facing resistance due to various factors such as transactionâs monetary cost, perceived complexity, perceived privacy and security risk, etc. In this study, we propose and evaluate a novel model that takes the total perceived transaction cost of mobile payment into consideration. This model draws from both the transaction cost theory (TCE) and the expectation confirmation theory (ECT). The results indicate that asset specificity has a positive relationship to the total perceive transaction cost of mobile payment. Usersâ cost expectations are impacted negatively by the total perceived transaction cost. Finally, users who perceive mobile payment to be affordable seem to have higher intentions to use mobile payment. Practical and theoretical implications are discussed