The Role of Transaction Cost in the Adoption of Mobile Payment

Abstract

We live in a world that is full of digital payment solutions. However, most of these payment technologies are still facing resistance due to various factors such as transaction’s monetary cost, perceived complexity, perceived privacy and security risk, etc. In this study, we propose and evaluate a novel model that takes the total perceived transaction cost of mobile payment into consideration. This model draws from both the transaction cost theory (TCE) and the expectation confirmation theory (ECT). The results indicate that asset specificity has a positive relationship to the total perceive transaction cost of mobile payment. Users’ cost expectations are impacted negatively by the total perceived transaction cost. Finally, users who perceive mobile payment to be affordable seem to have higher intentions to use mobile payment. Practical and theoretical implications are discussed