2 research outputs found

    eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi

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    The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restaurants. The study was conducted by distributing a self administered questionnaire involving 156 respondents and analyzed using Statistical Package for the Social Sciences (SPSS) version 20. All variables measured was significantly influence the consumer's intention to visit restaurants, especially in terms of positive online reviews (eWOM), negative online reviews (eWOM) and online food quality reviews. Moreover, the results showed a positive relationship between positive online reviews, negative online reviews and food towards consumer intention to visit restaurant. The result also demonstrated that food quality online reviews was least effected on consumer intention to visit restaurant with lowest correlation value. The study confirmed that the online reviews became crutial in improving the quality of sales, image, food and also service of the restaurant

    Factors of job burnout among chefs in Malaysia

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    Job burnout in the service industry can bring harmful impact compared to nonservice industries. Chef professions are frequently exposed to negative physical and psychological demand, such as tight time constraint within poor physical working environment. This unfavorable condition can be tiring and may develop towards job burnout. Many factors of job burnout have been widely identified by human resource researchers, however with less focused within the food and beverage industry specifically on Malaysian kitchen workers. The objective of this study is to identify the predictors of job burnout by adopting the job demand resources (JD-R) model. This study adopted desk research and systematic review on previous literature regarding job burnout in service industry. This study found that role conflict, job autonomy, physical work environment and job satisfaction are the factors of job burnout. The output of this study may assist managers on identifying the factors of job burnout that may affect their staff performance. Apart from that, the result may also assist managers to develop strategies to combat job burnout in the workplace
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