Design of a Recommender System for Participatory Media Built on a Tetherless Communication Infrastructure

We address the challenge of providing low-cost, universal access of useful information to people in different parts of the globe. We achieve this by following two strategies. First, we focus on the delivery of information through computerized devices and prototype new methods for making that delivery possible in a secure, low-cost, and universal manner. Second, we focus on the use of participatory media, such as blogs, in the context of news related content, and develop methods to recommend useful information that will be of interest to users. To achieve the first goal, we have designed a low-cost wireless system for Internet access in rural areas, and a smartphone-based system for the opportunistic use of WiFi connectivity to reduce the cost of data transfer on multi-NIC mobile devices. Included is a methodology for secure communication using identity based cryptography. For the second goal of identifying useful information, we make use of sociological theories regarding social networks in mass-media to develop a model of how participatory media can offer users effective news-related information. We then use this model to design a recommender system for participatory media content that pushes useful information to people in a personalized fashion. Our algorithms provide an order of magnitude better performance in terms of recommendation accuracy than other state-of-the-art recommender systems. Our work provides some fundamental insights into the design of low-cost communication systems and the provision of useful messages to users in participatory media through a multi-disciplinary approach. The result is a framework that efficiently and effectively delivers information to people in remote corners of the world

Delivery of social welfare entitlements in India : unpacking exclusion, grievance redress, and the role of civil society organisations

The COVID-19 public health crisis and subsequent containment measures followed in India have severely impacted poor and vulnerable populations with respect to food security, livelihood, and access to health services. The national lockdown led to significant distress among citizens due to employment loss, wage cuts, transportation etc., and increased dependency of people on social protection schemes. Although several relief measures have been mobilised by the government, there has been extensive documentation of exclusion of deserving people from availing these social protection measures. In this research project, Gram Vaani, Dvara Research, University of Montreal and Tika Vaani utilised their collective knowledge and field resources to undertake action research specific to the context of the COVID-19 pandemic. The report explores three research objectives: 1. Analysis of over 20,000 voice reports of grievances submitted on one of Gram Vaani’s Interactive Voice Response (IVR) platform to understand the different challenges citizens face in accessing social welfare entitlements. 2. Understanding the various modalities through which Gram Vaani volunteers assist callers in resolving the hindrances they report. 3. Proposing a set of Standardised Operating Procedures (SOPs) that can be used by civil society organisations to reduce exclusion at the last mile

SUKHSANDESH: An Avatar Therapeutic Question Answering Platform for Sexual Education in Rural India

Sexual education aims to foster a healthy lifestyle in terms of emotional, mental and social well-being. In countries like India, where adolescents form the largest demographic group, they face significant vulnerabilities concerning sexual health. Unfortunately, sexual education is often stigmatized, creating barriers to providing essential counseling and information to this at-risk population. Consequently, issues such as early pregnancy, unsafe abortions, sexually transmitted infections, and sexual violence become prevalent. Our current proposal aims to provide a safe and trustworthy platform for sexual education to the vulnerable rural Indian population, thereby fostering the healthy and overall growth of the nation. In this regard, we strive towards designing SUKHSANDESH, a multi-staged AI-based Question Answering platform for sexual education tailored to rural India, adhering to safety guardrails and regional language support. By utilizing information retrieval techniques and large language models, SUKHSANDESH will deliver effective responses to user queries. We also propose to anonymise the dataset to mitigate safety measures and set AI guardrails against any harmful or unwanted response generation. Moreover, an innovative feature of our proposal involves integrating ``avatar therapy'' with SUKHSANDESH. This feature will convert AI-generated responses into real-time audio delivered by an animated avatar speaking regional Indian languages. This approach aims to foster empathy and connection, which is particularly beneficial for individuals with limited literacy skills. Partnering with Gram Vaani, an industry leader, we will deploy SUKHSANDESH to address sexual education needs in rural India

The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India

Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with the EE television serial, Main Kuch Bhi Kar Sakti HoonSeason 3 (I, A Woman, Can Achieve Anything, hereafter MKBKSH-3), broadcasted in 2019. Produced by Population Foundation of India, MKBKSH-3purposely employed principles of narrative persuasion to tackle open defecation, promote contraceptive use, and advocate for gender equality in a deeply entrenched patriarchal system. As part of a larger programme evaluation, we conducted data collection using two complementary methods: (1) field experiments in Uttar Pradesh’s Kanpur Dehat district with repeated measures among viewers and non-viewers; and (2) viewer surveys through the popular interactive voice response system with callers from across 28 states and union territories. Wherever possible, we kept questions consistent to help triangulate research findings. Our results indicate a significant increase in toilet ownership and decrease in open defecation among MKBKSH-3viewers. Further, MKBKSH-3’scharacters and storylines helped raise awareness of injectable contraceptives, and viewers—both male and female—displayed an increased likelihood of moving toward adopting contraceptives that were promoted. These empirical findings add to the growing literature on the value of entertainment-education serial dramas as enabling media for social and behaviour change.publishedVersio