The Relationships between Social Media Adoption and Homestay Performance in Malaysia

Social media has become the most popular marketing tool in the tourism industry. It has been determined that the advent of social media has allowed tourists from all around the world to directly get in touch and communicate with tourism organizations despite their location. However, there is limited research on the adoption of social media as a marketing tool in the Homestay program. Therefore, Kampungstay and Homestay Association Malaysia (MKHA) in collaboration with Tourism Malaysia has developed a platform known as www.jomhomestay.my to promote the program. Despite this effort, the findings stated that the homestay program has limited resources for social media and a limited ability to recognize it. Thus, this paper is to examine the relationships between social media adoption and homestay performance. The originality of the study will act as a roadmap for future research, assisting in the creation of the most productive homestay business plan and providing empirical data for this research

Efficacy of biopolymer/starch based antimicrobial packaging for chicken breast fillets

Food contamination leading to the spoilage and growth of undesirable bacteria, which can occur at any stage along the food chain, is a significant problem in the food industry. In the present work, biopolymer polybutylene succinate (PBS) and polybutylene succinate/tapioca starch (PBS/TPS) films incorporating Biomaster-silver (BM) and SANAFOR® (SAN) were prepared and tested as food packaging to improve the lifespan of fresh chicken breast fillets when kept in a chiller for seven days. The incorporation of BM and SAN into both films demonstrated antimicrobial activity and could prolong the storability of chicken breast fillets until day 7. However, PBS + SAN 2%, PBS/TPS + SAN 1%, and PBS/TPS + SAN 2% films showed the lowest microbial log growth. In quality assessment, incorporation of BM and SAN into both film types enhanced the quality of the chicken breast fillets. However, PBS + SAN 1% film showed the most notable enhancement of chicken breast fillet quality, as it minimized color variation, slowed pH increment, decreased weight loss, and decelerated the hardening process of the chicken breast fillets. Therefore, we suggest that the PBS + SAN and PBS/TPS + SAN films produced in this work have potential use as antimicrobial packaging in the future

A hybrid P-graph and WEKA approach in decision-making: waste conversion technologies selection

Process system engineering approaches have a considerably broader reach, which is one of the benefits for decision-makers. Making a decision, however, has many drawbacks. It includes biased decisions, time consuming analyses, and an unpredictable future. A decision-making integration framework based on hybrid process network synthesis and machine learning was presented in this study. The municipal solid waste management case study uses to demonstrate the applicability decision-making framework. The focus of this paper is to facilitate equipment selection for municipal solid waste management. P-graph was used to generate the 160 possible structures. Then, using the WEKA software, the data from the feasible structure would be processed and evaluated using the chosen algorithm. The J48 is the best model for equipment selection using an 80:20 ratio train and test learning technique in WEKA. The kappa statistics J48 algorithm function for the training and testing dataset is 0.9722 and 1. The mean absolute error and root mean square error are 0.0042 and 0.0354. The decision-making integration framework represents by a graphical user interface in MATLAB. The focus of user interface for selection of waste conversion technologies. As a result, the model can be used to determine the best municipal solid waste conversion technology